Advertising Clerk Job Description Sample
Senior Manager, Marketing Platforms - Advertising Technology & Media Network
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Advertising Technology and Media Network will help Marriott's Global Marketing organization realize its vision of delivering data driven, customer centric, omni-channel marketing programs by selecting, deploying and evolving the company's advertising technology platform and media network.
This role will collaborate with partners across the organization and our media agency partners to understand stakeholder needs and challenges, define the vision and features for the advertising technology platform and media network, actively manage a product roadmap, and frequently communicate progress against both with partners and leadership.
The Senior Manager will keep our products innovating out in front of our competitive set by staying current on emerging technologies and business strategies in the programmatic ad buying, ad tech and related industries. They will be the company's resident expert on the purpose and proper use of DSP, SSP, DCO, and other ad tech products and functionality. They will ensure their products are tightly integrated with the rest of the Personalization and Marketing Platform through constant collaboration with other product peers on the team and alignment of roadmaps.
This role will champion the vision for the broader Personalization and Marketing Platform outside of the department, lead and manage cross functional projects and/or product development teams, and work with numerous different departments to realize this vision.
Frequent collaborators include Digital Personalization and other parts of Global Marketing, Customer Experience and Innovation, other Digital Product Management teams, Project Management/Scrum masters, IT Plan, IT Build, and Enterprise Architecture.
This role reports to the Senior Director, Personalization and Marketing Platform.
Education and Experience Preferred
4-year degree from an accredited university in from an accredited university in Business Administration, Marketing, or related major and 4 years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; OR
6 years of relevant professional experience in of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
MBA or other graduate-level degree in relevant field preferred
4 years product management and/or digital marketing experience
2 years experience with AdTech platforms (e.g. DSP, SSP, DCO, Ad Server, etc.) is strongly desired
Experience working with Personalization, CRM, and/or ecommerce technology preferred
Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices
Proven skill in presentation, negotiation and persuasion of stakeholders
Proven skill in balancing product capability development with business risk management
Proven skill in leading and working across multiple and distinct functional organizations (e.g. IT, International, Marketing)
Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts
Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business
CORE WORK ACTIVITIES
Lead Development and Delivery of a World-Class Personalization and Marketing Platform
Develop and actively forward-manage the product roadmap for assigned product(s) including the Advertising Technology and Media Network
Serve as a key business SME and point of contact for assigned product(s) including the Advertising Technology and Media Network
Monitor the competitive market place and quantify new market opportunities
Help align the Personalization and Marketing Platform product roadmap with the roadmaps for various product teams including Data Strategy, CRM Platform, Content Management, M.com and Mobile App, and API among others while also balancing inputs from Personalization Activation and broader Global Marketing initiatives
Keep current on emerging technologies and business strategies that can enable increased relevancy for the guest across Marriott's digital products
Collaborate with other Product and Platform teams to leverage integrated and cross- product capabilities and align roadmaps
Analyze and benchmark product performance in the marketplace
Continuously groom and ensure product backlog is aligned with current business priorities
Identify optimization opportunities to drive continuous product management
Identify and create mitigation plans for data and technology gaps that enable and accelerate future product capability development
Partner with other Global Marketing and Product teams to balance trade-offs in performance, features and speed-to-market
Development and Delivery
Partner closely with IT Plan, IT Build and Enterprise Architecture to align business capabilities to technology and data strategies
Act as the main point of contact for IT Plan, IT Build and Enterprise Architecture to manage the technical planning and for Digital Project Management/Scrum and IT Build on the implementation of product capabilities
Drive product development through the entire product management lifecycle, from prioritization to release and sprint planning, manage business acceptance criteria, develop user stories, scenarios, and requirements
Partner with IT Plan to align any product development system dependencies with key platform initiatives and with other efforts in progress across digital channels including Marriott.com, Marriott apps, email, and paid media among others
Act as end-user advocate and ensure balanced decisions are made that consider development and support costs, risk, end-user experience, ongoing maintainability and reliability, and stakeholder needs across all digital business units
Ensure clear communication and coordination across business, design and engineering teams to manage the scope of each product launch for on time, on budget delivery of features
Define, document and drive key product business metrics and reporting
Help the Senior Director, Personalization and Marketing Platforms guide budget planning and manage product budget and timelines
Activation Readiness & Support
Work with the Personalization Activation team to define, document and drive a baseline of key business metrics and reporting to ensure high product performance
Partner with Data Strategy, CRM Platform, IT and other development partners to ensure that the required capabilities and data are available within the timeframe required for activation of key personalization campaigns
Partner with the Digital Personalization Activation team to support go-to-market launch plans and continuous optimization tactics that leverage current product and platform capabilities
Assess and define any immediate capability gaps across current activation needs and prioritize into product roadmap backlog
Builds credibility with others and encourages strong working relationships.
Creates a work environment in which others feel comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others and the work environment.
Encourages others to work together.
Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and takes appropriate action.
Resolves customer/stakeholder issues and concerns raised by others.
Creates an environment where everyone is valued and included.
Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are not valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse sources.
Attracts, develops, and retains a multicultural and multigenerational workforce.
Gives all associates the opportunity to achieve their full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Ensures the work is organized so it can be effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate knowledge and skills to complete work.
Coaches others on scope of technical decision‐making authority.
Uses meetings and other forums to regularly communicate status of work.
Provides, seeks, and acts on constructive feedback.
Develops others by identifying needs and providing resources in area of expertise.
Uses professional networks to attract top talent in area of expertise.
Participates in the hiring process and ensures successful on‐boarding of new associates.
Models and coaches others on staying calm and focused during stressful situations.
Communicates to others why change is happening and how it impacts their work.
Models flexibility when managing multiple demands and changing priorities.
Provides resources that help others deal with change and challenges.
Adjusts team and own priorities when experiencing change or challenges.
Determines how change impacts stakeholders and communicates concerns to leadership.
Communication and Professional Demeanor
Clearly presents complex information using different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure understanding.
Models and coaches others on appropriately interpreting verbal and non‐verbal behavior.
Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision Making
Identifies issues and makes suggestions to solve complex problems affecting daily work.
Models and coaches others on breaking complex issues into manageable parts.
Looks for and shares information with others before making a decision.
Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
Involves and gains agreement from others when making key decisions.
Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Learning and Applying Professional Expertise
Sets own career goals and identifies developmental areas for self and others.
Uses resources and challenging assignments to improve performance of self and others.
Gathers, shares, and uses information about industry and discipline trends and best practices.
Budgets for training to support associate development, as applicable.
Coaches and holds others accountable for professional growth.
Ensures others understand how their work impacts property and team performance.
Coaches others on the drivers of performance and their impact on key business and property metrics.
Shows an understanding of how different customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Maintains advanced technical knowledge and skills and models their use for others.
Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
Demonstrates and shares expertise in policies, procedures, and legal requirements.
Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and processes to support work requirements.
Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Building and Contributing to Teams
Promotes teamwork by explaining how each associate supports shared goals.
Builds commitment to team goals by explaining how they support department and property success.
Works with team members to solve issues and make decisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individual achievements.
Driving for Results
Creates a team environment that encourages accountability, high standards, and innovation.
Makes sure others understand performance expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Breaks down barriers so team members can accomplish their work.
Planning and Organizing
Prioritizes group activities based on importance, urgency, and impact to goals.
Manages team workload and delegates assignments appropriately.
Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Digital Advertising Strategist III
Accelerate Your Career
Drive global technology
With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
We're large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.
From data scientists to sales and client service experts, we're hiring to support your growth and ours - Green light your career.
In this role, you will execute multi-channel digital advertising campaigns, and will be responsible for achieving established performance, revenue retention, and growth. The Digital Advertising Strategist utilizes advertising expertise in SEM, Email Marketing, and Account Management to achieve desired client campaign performance.
Monitor and analyze campaigns and make regular proactive changes to improve account performance
Identify and present new opportunities/areas of growth to client that will improve accounts ability to achieve desired outcomes
Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts
Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients
High level of maturity and judgment to represent the agency and client in a polished, intelligent manner
Create custom presentations to maintain post-sales activities with a goal to increase account revenues(campaign reports, up-sell and cross sell opportunities)
Responsible for revenue retention and growth for assigned book of business
Presentation of opportunity and/or performance will require travel
Google AdWords and Bing Certifications highly preferred (those who don't possess these Certifications will be required to obtain them upon hire)
Bachelor's degree preferred
2+ years client facing advertising agency account management experience
4+ years paid search and digital marketing experience
Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint
Selling experience specifically in upselling of clients on products and services
Proven ability to understand customer needs, build ongoing relationships and drive revenue
CRM experience, competitive analysis, and trending tools
CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That's why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.
CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
We believe that diversity in all aspects of business leads to strength.
Nearest Major Market: Seattle
Job Segment: Outside Sales, Advertising, SEM, Supply, CRM, Sales, Marketing, Operations, Technology
Senior Experience Designer, Advertising Cloud
At Adobe, we give businesses the power to truly engage their customers by creating digital experiences tailored for every industry. We're the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day—and we're the ones who harness the massive power of big data to help companies find and reach the people who crave that content. We do it with energy, passion, and curiosity, and we're backed by our rich heritage and culture of innovation. We're looking for exceptional talent to join us.
Adobe is seeking a Senior Experience Designer to join our Advertising Cloud Design Team. We're looking for a visionary and a thought leader who can look at the big picture while never losing track of the important details. This person will concept, plan, and deliver end-to-end user experiences and next-generation workflows that will shape the future of the advertising business. The ideal candidate should possess an excellent sense of creative strategy that enables them to communicate, negotiate, and drive design solutions for our products.
What you'll do
Translate complex design problems, user pain points, and research findings into practical and impactful design solutions
Proactively engage with multiple project stakeholders, including product managers, engineers, and other designers, in drafting and brainstorming initial concepts
Quickly visualize and prototype ideas to communicate concepts, conveying design ideas via sketches, wireframes, hi-fidelity mockups, prototypes, and/or animations
Conduct primary and/or secondary research, as well as quick rounds of usability tests
Create iterative designs that meet product objectives, fit within Adobe Design guidelines, and respond to feedback and usability testing
Strive to elevate the product by crafting elegant visual design systems from modern UI patterns and trends, from concept to execution
Support and collaborate with development teams throughout the implementation cycle
Give and receive critique in regular peer design reviews. Present and defend work to stakeholders. Articulate strategy behind design decisions.
Evangelize for good design. Lead by example. Be an advocate for the user.
What you need to succeed
5+ years experience working in interactive, visual, and/or UX design roles building and delivering consumer and/or enterprise products
A proven track record of great designs and strategy that meet user needs, product requirements, and business goals
Ability to accept and design against feedback from colleagues in a rapid iterative design process, and effectively produce multiple highly polished and professional work under tight timelines
Ability to think holistically about how the UI will scale in the future and across related Adobe platforms
Experience conducting and analyzing user research
Strong interpersonal, written, and oral communication skills
Ability to accurately set, manage, and meet deadlines
Comfortable working in a loosely defined agile and lean design environment
Comprehensive medical, dental, and vision plans
Generous time off, including 4 weeks of paid sabbatical after 5 years
$10,000 educational reimbursement per year
Generous 401-K company match of 50 percent of the first 6 percent of eligible compensation
Generous commuter benefit
Meaningful and challenging work
And much more…
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
Manager, Regulatory Affairs US Advertising And Promotion
The Manager, Regulatory Affairs US Advertising & Promotion, combines knowledge of scientific, regulatory and business issues to enable products that are developed, manufactured or distributed to meet required legislation. Has responsibility for 1-2 of the following: therapeutic area, products or multiple driver indications for a product. Develops and supervises regulatory professionals as needed. Has department/group/site level influence and is generally recognized as an expert and resource within the department. Supports the Director in efforts to influence the regulatory environment. Shares knowledge and expertise with others in support of team activities. Analyzes broad scope implications of changing regulations and policies.
Key Responsibilities Include:
Effectively presents pertinent information to appropriate cross-functional groups.
Functions independently in negotiation and decision-making for project related issues that have cross-functional impact. Provides inter-departmental direction and negotiation of regulatory issues. Independently recommends and implements changes to complex projects based on knowledge and expertise, accurate interpretation of government regulations, guidance's, promotional guidelines, corporate policies and management related considerations.
Responsible for high impact and visible departmental project(s). Provides leadership in problem solving with teams.
Functions as the expert within the job function and the product/disease state. Rapidly understands, evaluates and identifies issues/problems.
Develops and executes departmental and therapeutic area strategies.
Mentors staff, contractors interns and/or rotational students.
Employs rigorous logic and methods to independently and effectively/creatively solve difficult problems. Probes multiple sources for answers. Identifies hidden problems and issues beyond the obvious.
Develops solutions for more complex issues with little guidance from management.
Proactively addresses and resolves issues having potential impact on working relationships and productivity.
Uses problem solving skills to separate and combine tasks into efficient workflow, makes good decisions based upon a mixture of analysis, experience and judgment.
Bachelor's degree in science (biology, chemistry, microbiology immunology, medical technology pharmacy, pharmacology, nursing, pharmacy)
Relevant Master's degree (Pharmacy, advanced scientific or law degree ) preferred
6 years pharmaceutical experience in Regulatory Affairs or relevant area
Experience working in a complex and matrix environment
Exhibits strong negotiation skills
Strong communication skills, both oral and written
Experience in US Regulatory Affairs Advertising and Promotion preferred
Advertising And Creative Services Specialist
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth.
The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at firstname.lastname@example.org for more information about doing business with Prudential.Marketing/Advertising/Public Relations/Corp. Communications
Advertising Account Executive
Aetna is looking for passionate, energetic and driven Account Managers who consistently strengthen client relationships, always add value to the conversation and know how to motivate and energize their teams. The Account Manager manages internal clients, provides strategic counsel and assists in business development.
The AM understands Aetnas strategic objectives, exhibits deep business line knowledge and displays marketing expertise to guide clients to the most appropriate and innovative marketing and digital solutions. The AM must work collaboratively with Project Managers, the Creative Team and other internal support areas to ensure the best end results for clients. The AM must be a strategic thinker and possess the ability to bring new ideas to clients, exceed project objectives, and keep to company objectives and vision.
Acts as a day-to-day resource for clients to facilitate program management
Take a leadership role in understanding and uncovering client motivations/needs
Lead client thinking and thinking on strategy development, providing targeted, actionable insights
Responsible for overseeing all activities associated with managing assigned accounts to deliver on and exceeding client expectations
Working with department leads to ensure full integration of each service and product within your team and within your clients strategy
Develop and maintain a basic understanding of industry trends, consumer trends, promotional resources, and competitive landscape
Is an ambassador for the marketing department objectives and point of view on the Companys brand and its visual and verbal brand identity
Minimum of eight years of professional level experience; at least five of which are in account management role either in an external or internal agency
Bachelors degree required. Preferably in marketing, communications, advertising or business
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
General Business/Communicating for Impact/ADVANCED
General Business/Demonstrating Business and Industry Acumen/ADVANCED
ADDITIONAL JOB INFORMATION
Join Aetna during this exciting and dynamic time. Play a role in helping shape the creative culture at Aetna.
We are looking for creative talent who are: Curious and passionate about the people we serve and how to bring a consumer experience to life through creatively. Possess a high creative imagination, drawn to newness, open to inspiration.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe.
We care about each other, our customers and our communities.
We are inspired to make a difference, and we are committed to integrity and excellence. Together we will empower people to live healthier lives. Aetna is an equal opportunity & affirmative action employer.
All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities. We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe.
We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities.
We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer.
All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail.
Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Employment Type Regular Career Band Description Professional
Manager, Advertising - 22682
Ralph Lauren Corporation
(NYSE:RL) is a global leader in the design, marketing and distribution of
premium lifestyle products in four categories: apparel, home, accessories and fragrances.
For 50 years, Ralph Lauren's reputation and distinctive image have been
consistently developed across an expanding number of products, brands and
international markets. The Company's brand names, which include Ralph Lauren
Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph
Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American
Living, Chaps and Club Monaco, constitute one of the world's most widely
recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
To assist the lead Men’s stylist on all office responsibilities and photoshoots
Key Responsibilities• Manage all samples for all men’s shoots • Prep for style outs and meetings• Prep for all men’s photoshoots• Keep office and storage closet organized• Prepare carnets for international shoots• Help with men’s castings• Expense reports
Requirements• Multitasking, punctual, resourceful, organized and able to life heavy items • Able to work early mornings and late nights• Needs to be proficient on Mac, Adobe Photoshop and Acrobat, Excel, all social media apps.• Willing to travel
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.
Social Media Advertising Data Management Reviewer (Temporary Assignment)
- Social Media Advertising Data Management Reviewer (Temporary Assignment)
Temporary Contractor Assigment: Social Media Advertising Data Management Reviewer
Start Date: March 26, 2018
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This role will take place ONSITE in the north Austin, TX area. This is NOT a remote or telecommute position.
Representatives will help Improve sales data quality in the internal Client Relationship Management system.
Review and Approve or deny connections within a review tool based on client Policy.
Review data provided by advertisers or internal sales teams and validate it matches the corresponding internal CRM object (e.g. the contact for the advertiser's company).
Review subjective content (e.g. Ads run by the advertiser or the account billing address) and tag it to existing Client Relationship Management listings.
Read, understand and make decisions based on policy documents
Correspond with internal salespeople regarding any appeals filed.
Review non-objectionable content, create tasks, follow-up on open tickets
Provide feedback on trends identified in reviews.
General data entry related tasks.
Provide suggestions to improve the process and workflows
Familiar with and user of social media products
Excellent work pacing (time management) skills, able to work independently
Attention to detail is essential to ensure the quality of work execution
Able to work in multiple tools/web browser windows at one time
Motivated, takes initiative, high energy
Familiar with MS office (mainly excel) for updating progress
Candidates should have good search and navigating skills
Self-starter, can easily adapt to change (new content, changing policies)
Good problem solving
Work Hours: M-F 9:30am
To all Agencies/Vendors: We do not accept agency resumes. We are not responsible for any fees related to unsolicited resumes.
To all Contractors: Please note this is a temporary contractor assignment. As a contractor you will not be employed by Accenture; instead, you will be employed by one of our preferred vendors. This role requires authorization to work for any employer in the respective country without visa sponsorship.
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Paid Social Advertising Coordinator
Zappos is looking for a Paid Social Advertising Coordinator who is self-motivated, entrepreneurial and has great attention to detail. This person will be responsible for the daily management of many of our social media ad campaigns. Prior experience in social media advertising is preferred, but similar experience and strong analytical skills are a must.
What you'll be doing:
Monitor and optimize bids, budgets, creative, etc. across paid social channels including Facebook, Instagram, Pinterest, & Snapchat
Manage and expand targeting for all types of social ad units.
Work with internal teams to develop creative and copy for ads.
Develop and maintain internal reports and make high-level observations/recommendations.
Work closely with external partners and agencies to support initiatives and test new opportunities.
Maintain awareness of social marketing trends and best practices to test and execute
What you'll bring to the table:
1-3 years online marketing experience, preferably in social media advertising, search engine marketing, or digital display media buying
Four year degree, preferably in marketing or a technical discipline or 4 years of relevant work experience.
Strong analytical skills.
High level of independence and self-motivation
Ability to multitask and prioritize various projects.
A love of testing and methodical experimentation.
Ability to develop positive working relationships with coworkers and account executives.
Proficient in Excel.
Familiar with Facebook Ads Manager, similar ads management tools, and/or 3rd party ad tracking and serving technologies.
A demonstrated passion for and understanding of social media platforms and their ad offerings
Excellent written and verbal communication skills.
What you didn't know about the team:
Our Social Ads marketing team's favorite activity is spoiling our office pup, Tigger.
Business Director, Advertising Analytics & Media Optimization
1750 Tysons (12023), United States of America, McLean, Virginia
At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Business Director, Advertising Analytics & Media Optimization
Business Director, Advertising Analytics & Media Optimization
Capital One's Consumer Bank has been growing to become one of the most prominent banks in the United States, currently with an approximately $165B deposit portfolio. We are continuously investing in the areas of analytics, digital technology and customer-back marketing, in order to deliver great experiences to our customers and superior returns for our shareholders.
This role is a critical and newly established leadership role, that will be responsible for leading our advertising analytics agenda and managing our sizeable national upper funnel advertising budget. The leader in this role will manage a team of analysts and data scientists, in order to drive decisions around media optimization, with the goal of profitably growing Consumer Bank business while also growing our Bank brand.
Lead a team of ~5 associates & responsible for the team's agenda and workstreams ranging from deep quantitative analytics to brand health measurement to media buy recommendations
Perform ROI analysis and create measurement approaches for effectiveness of media spend
Be the customer for our media mix modelling efforts, and own upper funnel marketing P&L
Develop upper funnel media test & learn agenda, and work with media partners to execute plan, in order to harness insights
Partner with the broader Marketing Analytics organization in optimizing our marketing budget across the full funnel, while generating insights on lower & upper funnel interactions
Oversee analysis of brand health, as well as the effectiveness of other brand marketing efforts including PR, Social and Sponsorship investments
Lead ad-hoc analyses in support of business recommendations & presentations to executives
Recruit new hires while evolving the team's agenda, and participate in analyst recruiting efforts
- Bachelor's degree in a quantitative field (e.g. Statistics, Economics, Mathematics, Finance, Engineering, Operations Research, Physics)
- At least 7 years of analytics experience
Advanced degree in a quantitative field or MBA
10+ years of analytics experience, including 5+ years of marketing analytics experience
5+ years of people management experience
3+ years of experience in building media mix models and making media optimization decisions
Professional qualifications (CFA, FRM, etc)
Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
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