Director Media Marketing Job Description Sample
Assistant Director Photo-Video Multimedia - West Lafayette - Marketing & Media
The Assistant Director Photo/Video Multimedia position exists to lead, organize, supervise and coach the Photo/Video Team to ensure its projects are conceived and completed according to the highest professional creative and University brand-compliant standards, and to consistently meet or exceed clients' expectations.
Bachelor's degree in Broadcast Journalism, Visual Arts, Communications or a related field.
Five or more years of experience as a senior creative professional with team supervisory experience in a marketing department, a photo/video-related production business or an advertising or marketing communications agency.
Ability to be a strategic thinker with outstanding communication skill and the ability to clearly articulate ideas and concepts verbally and in written materials.
An understanding of visual composition requirements for a wide variety of photography, videography and digital multimedia applications (mobile, social, web).
Proficiency in managing multiple projects from concept to completion on-budget and on-deadline with an acute attention to detail.
Ability to work in a professional collaborative manner with clients, other departments, freelance contractors and team members, and make high-level decisions while juggling multiple and changing projects.
Ability to supervise the day-to-day operations of the Photo/Video Team using strong interpersonal skills to establish effective working relationships with team members, other departments, freelance contractor and clients.
Demonstrated commitment to process continuous improvement through client satisfaction measurement and personal professional development for self and team to meet the photo/video needs of the University.
Adherence to University brand standards in the execution of all projects.
Proficiency in video editing software and applications, including Adobe CC, Avid, Final Cut Pro and Adobe After Effects CC (Mac platform).
Familiarity with digital asset management systems and cloud storage.
Thorough knowledge of video and photo equipment and production techniques and trends.
Higher education experience.
A check of criminal conviction records will be made for employment in this position.
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contributions Immediately.
Purdue University is an EEO/AA employer. All individuals, including minorities, women, individuals with disabilities and veterans are encouraged to apply.
Director Of Social Media & Life-Cycle Marketing
DCEDH is seeking a dynamic and motivated Social Media and lifecycle marketing Strategist to help build and lead a social team and integration across marketing functions. This role is responsible for developing and overseeing the execution of strategic social media and lifecycle marketing initiatives (including the development of campaigns and content creation) that drive engagement. An ideal candidate will have deep experience in the social (media) space and be in tune with emerging trends within social media, as well as understand the broader consumer journey shifts-taking place through digital means.
The Director of Social Media and Lifecycle Marketing is responsible for development, management and execution of our social media program across all brands and 60+ locations. Responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing schedules and budgets.
Seeking Candidates who are collaborative and willing to work in teams to do bold new things. Candidates who want to solve problems and find opportunities in new ways as social media paradigms and practices evolve and shift.
Key Job Elements:
Develop and implement innovative social brand and lifecycle marketing strategies that are integrated with overall marketing objectives/goals
Collaborate with agency partners and peers to develop and implement integrated strategy, planning and program execution
Lead development of social media management standards, policies and rules of engagement for social channel.
Lead development and testing plan for lifecycle nurturing program
Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of lifecycle/social media campaigns to clients as well as internal account and management staff.
Assess social and digital technological innovations to find ways to further engage with key stakeholders (new social platforms, social listening tools, competitive tracking)
Effectively manage and mentor a team responsible for diverse workflows, Social Media channels, and national stakeholders
Reports to: Chief Marketing officer
Interacts with: Internal departments and external agencies
- Bachelor's in Advertising, Marketing, Communications, or related field.
- 7+ years of demonstrated social media experience; managing a Social Media organization or leading Social Media projects
- 2+ years of demonstrated people leadership experience
Comfortable with both the quantitative and qualitative aspects of advertising and marketing.
Proven track record of collaborating with cross-functional groups to produce results
Demonstrated ability to perform well in a rapidly changing environment
Experience working with / leading social media agencies
Excellent communication skills
Strong critical thinking and exceptional problem solving skills
Proven track record of driving stakeholder engagement via social media channels/strategies.
Ability to lead marketing professionals.
Ability to handle multiple tasks.
Work Environment & Notice
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. The term "qualified individual with a disability" means an individual with a disability who, with or without reasonable accommodation, can perform the essential functions of the position. While performing the duties of this job, the employee is regularly required to communicate professionally in person, over the telephone, through email and other electronic means, move about the office or school, handle various types of media and equipment, and visually or otherwise identify, observe and assess. The employee is occasionally required to lift up to 10 pounds unless otherwise specified in the job description.
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
DCEH is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
DCEH is a Veteran Friendly Employer.
Director Of Content Marketing And Social Media
Ibotta is growing and we're looking to add a Director of Content Marketing and Social Media to our Marketing team. Ibotta is a pioneer in mobile commerce and we are looking to enhance our innovative and impactful partnerships.
The Director of Content Marketing and Social Media will oversee the strategy and execution for Ibotta's content marketing and social media efforts.
The ideal candidate is a self-starter with a desire to lead. This individual will know the ins and outs of content marketing and will also be a master of leveraging appropriate social media channels to build the Ibotta brand. This individual is driven by creative and analytical challenges.
What you'll be doing:
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
Collaborates across functions (specifically Creative, User Acquisition and Growth, PR and Brand) to deliver an effective content marketing strategy and editorial plan to meet business objectives in a cost-effective manner
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
Editorial calendar and organization workflows must be developed and managed
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Integration of content programs with brand campaigns to drive brand to demand
Lead company-wide social media strategies. Partner with leadership map out growth goals and create a roadmap to reach those goals.
Provide direct and indirect leadership
Work with the team to create and maintain strategic partnerships with publishers, influencers, and other social media accounts
Monitor trends to optimize subject matter, frequency, and timing of posts.
Understand our competitors and how they're using social media
Own all social analytics. Analyze user behavior to make informed recommendations for improving headlines, copy, images, and more
Perform audits of the Ibotta social media presence to ensure we are using every account as strategically as possible
What we are looking for:
5 - 7 years of Social Media marketing experience at a major corporation, startup, or integrated agency
Mobile, Attribution, or User Acquisition Partnership experience preferred
Experience identifying, recruiting and leading social media programs
Proficiency in identifying audiences and devising campaigns that engage, inform and motivate
Highly creative with ability to think out of box
Strong written and verbal communication skills; ability to develop client pitch decks from scratch and communicate those messages to senior clients
History of generating growth and awareness through highly engaging content, partnerships, and executing related programs, in a fast-paced, dynamic and entrepreneurial setting
Demonstrated success in networking to secure and grow large, long-term relationships
Experience using qualitative/quantitative research/insights to drive program development and measurement of results
Collaboration and teamwork mindset
Headquartered in Denver, CO, Ibotta ("I bought a...") is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out more than $250 million in cash back to its users. Launched in 2012, Ibotta has 23 million downloads and is one of the five most frequently used shopping apps in the United States.
This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
Applicants must be currently authorized to work in the United States on a full-time basis.
Sr. Director Marketing Brand & Media
The Senior Director of Marketing for Brand, Media and Campaigns is a highly visible and cross functional role that will spearhead the strategic development of the brand vision and strategy as well as the activation across all audiences and touchpoints. A holistic business thinker and customer champion, this executive will play a key role in defining how the brand expands beyond office supplies and how we better serve the business customer. Business savvy and focused on results, she/he will drive programs that build brand equity and relevance, drive preference and consideration, and importantly drive demand generation and profitable sales.
Bachelor's Degree in Business or Marketing. MBA preferred.
Minimum of ten years marketing and branding experience. Demonstrated expertise in Brand Management, creation, execution, and ensuring implementation of company-wide brand strategy. Demonstrated experience designing and using analytics to make fact based decisions.
Consumer Products experience with a preferred minimum of 3-5 years of retail experience/interaction. Integrated communications experience, strategic alliance development and strategic planning. Demonstrated ability to make things happen and drive the implementation of strategic marketing plans to execution. Proven ability to build effective groups to attract and develop highly motivated and successful subordinates.
Pay, Benefits and Work Schedule:
Office Depot offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
Equal Employment Opportunity:
Office Depot is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, genetic information, protected veteran status, gender identify or expression, sexual orientation or any other characteristic protected by law.
Director Digital Media Marketing
The Director of Integrated Media: Digital is a key member of the US Marketing team and will be highly motivated to lead innovative media and programs with Hasbro's consumers in mind. He/She would lead US brands, media agency partner and other marketing departments to create integrated digital media plans that drive brand awareness, engagement and ultimately product sales. Working with the Vice President, Integrated Media and Promotions, he/she will help develop strategies, manage the tactical implementation and ongoing measurement and management.
The success of the role will be measured based on the ability to translate business goals into compelling media approaches with an emphasis on innovation and measurement. The position requires strong partnership and prioritization skills to manage internal stakeholders expectations, a great working knowledge of overall media including kids and adult TV, digital, social and search. This position reports to Vice President, Integrated Media and Promotions, based in our Providence, RI office.
Lead collaboration with the agencies to deliver US integrated media strategies across multiple digital channels including video, display, and social media. Educate agency partners on brand, target audience and value propositions.
Managing multiple agencies collaborating together on iterative schedules to execute on time and hitting key performance benchmarks. Ensure that all tasks are executed to meet customer expectations, timelines and budgets.
Partner with global team to ensure toolkit meets US needs as well as lead US agencies on market specific creative to drive key brand events.
Lead analytics framework and process with agencies. Drive real time optimizations, reporting process, benchmark approvals and report back to business stakeholders.
Serve as in house expert to USM teams, educating on digital media platforms, tools and program performance. Drive competitive research and consumer focused research on how US consumers are adopting new technologies, platforms and digital tools. Responsible for sharing these learnings with internal teams and incorporating into digital strategies to show Hasbro leadership.
Responsible for creating learning agendas with the agency and key digital partners, as well as presenting bi-annual learnings to the global organization.
Hasbro US Marketing Team
External agency partners including media planning agency, creative teams
Hasbro global digital team
Education, Knowledge and Experience Required
- ·Bachelor's degree and five plus years experience in online digital media planning
- ·A solid understanding of integrated media channels including adult and kids media, with emphasis on digital channels include you
Tube, Facebook, Instagram, Snap, video networks and programmatic platforms.
·Proven track-record of contributing to the delivery of high-quality campaigns with first to market executions.
Knowledge of syndicated research, ad serving, media billing tools a plus
·Ability to work closely and effectively with teams in a matrix environment; including manage and collaborate with vendors and agencies to achieve agreed upon goals
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Sales Director (Digital Media - Social)
Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world which reaches over 640 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. For more information, visit amobee.com or follow @amobee.
The Sales Director will play a key role in accelerating East Coast revenue growth by developing new
business from agency partners and direct clients. Through a consultative, solutions-orientated sales
approach, this role will onboard new business and work closely with internal teams to ensure that
Amobee is meeting client marketing objectives.
Develop net-new social revenue through relationships with brands, agencies and platforms.
Create customized, solutions-oriented presentations and product demonstrations that align
Amobee value proposition with customer specific marketing objectives.
- Collaborate with internal and external peers (social platforms, operations, delivery, reporting,
strategy, etc.) to grow revenue across the region.
Build personal relationships with clients through active client entertainment.
Attend ongoing industry events and serve as the social thought leader on the East Coast.
- You have 8+ years of sales experience in the technology industry and a robust network in place
with senior media client and agency contacts. You have deep relationships with top marketing
decision makers at F500 companies and agencies.
- You have experience selling into large agency holding companies and activating individual
- You have a ability to crisply explain complicated solutions and their value to busy marketing
You are a high-functioning professional with a proven track record in sales organizations.
You're a positive, passionate person who collaborates well with cross-functional teams.
You are detail-oriented, you think on your feet, and you have excellent communication skills.
You are entrepreneurial and constantly engaged in new industry trends and digital innovations.
Location: New York
In addition to our great environment, we offer a competitive base salary, employee development programs and other comprehensive benefits. When applying to this position, please send your resume to https://www.amobee.com/company/careers/. We are an Equal Opportunity Employer. No phone calls and no recruiting agencies, please.
Director, Social Media And Content Marketing
The Director, Social Media and Content Marketing is responsible for leading Sutter Health's enterprise-wide social media and online reputation channel strategy. Promoting health across digital properties and creating new online access points for customers to engage with and join the Sutter Health network.
In alignment with corporate goals, integrate analytics, technology and human touch points to create relevant content that engages, educates and drives our digital platforms toward a best-in-class user experience. Advocate and drive innovation in the social media space as Sutter Health's digital communication expert.
Develop, implement and maintain comprehensive consumer-focused social media and content marketing strategies that prioritize customer engagement, foster brand loyalty, drive sales, acquire new customers, retain core users, and showcase innovation. Design digital marketing collateral (text, graphics, blogs, videos, ads, etc.) that sparks conversations and builds 1:1 virtual relationships with customers, patients, and providers.
Champion the development of social media and online reputation management standards, policies, and rules of engagement for digital channels that also incorporate measurement tools, analytics, and reporting methods to gauge success. Partner with the Directors of Digital Marketing/Acquisition, Brand, Market Research, Analytics and Communications to craft integrated marketing plans that increase brand awareness, familiarity, equity, preference, engagement and conversions while managing a positive online reputation. Foster a collaborative environment that fuels innovation, achieves a competitive advantage, increases market share, and enables Sutter Health consumers, patients and doctors to benefit from new digital technologies.
Bachelor's degree in Business Administration, Creative/Graphic Design, Economics, Journalism, Marketing, PR, Visual Communications or related field or Education relevant experience required Or equivalent education/experience.
Master's degree in Business Administration (MBA) preferred.
Seasoned business professional with leadership, project management, creative design and marketing skills that are typically acquired during 6 to 8 years of experience in progressively responsible senior level positions of managing a company's online reputation required.
Strong interactive/virtual marketing skills normally obtained during at least 4 years of experience focused on social media preferably within the health and wellness industry required.
Previous experience in overseeing social and content marketing activities, including digital marketing tools, to promote an organization and to build brand awareness, while achieving the organization's strategic business objectives required.
Recognized as a visionary leader with a competitive mindset and a proven track record of creating value (internally and externally) and building social communities across multiple geographic locations required.
Proven track record of leveraging metric-drive research/analysis to drive informed strategic direction and optimize social media programs resulting in increased traffic and conversions required.
Professional copywriting and editing skills as typically acquired during 3 years of experience crafting content for intranet and social media communications (i.e. blogs, pod casting, articles, discussion forum, automated responses, videos, etc.) required.
Solid content development and management experience, including the ability to optimize all forms of digital collateral (text, graphics, blogs, discussion forums, videos, ads, etc.) to achieve strategic objectives and establish a competitive edge required.
Demonstrated experience in all forms of Internet marketing, multi-channel marketing and leading the development of social media and content plans that grow brand awareness, extend product reach, highlight services, and build reader engagement through social, SEO, and other paid media required.
Skills and Knowledge
Deep understanding of the quickly-evolving digital and social media environments; including managing a well-established social media presence that demonstrates the ability to synthesize emerging trends and make them impactful for current and future customer/reader demands
Expert knowledge of social media trends and industry topics as it relates to driving ROI for online business with the ability to quickly grasp the implications of those trends and translate into strategic recommendations
Advance understanding of the social media ecosystem, including a functional knowledge of social listening and monitoring tools (e.g. Sysmos, Netbase, Mintel, and MRI), SEO principals, blogging environments, social media and networking platforms, monitoring suppliers, video formats, paid search techniques, and creative/graphic design vendors
Excellent knowledge of Google analytics and web traffic resources with the ability to identify, develop and track key performance indicators (KPIs) to drive informed decision making and refining social media and content strategies
Demonstrated knowledge of marketing, resource management, sales and leadership, including an expert knowledge of the online media space with regard to healthcare products, unique issues in healthcare marketing, and effective digital solutions
Strong business acumen and exceptional analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives
Advanced knowledge of digital and traditional marketing, business-to-consumer (B2C) and business-to-business (B2B), communications planning, graphic standards, corporate identity management and internet/mobile publishing
Working knowledge of selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising
Understanding of and experience with Lean or other process improvement philosophies and methodologies desired
Strong analytic skills to determine organizational needs and the ability to develop effective strategic digital marketing and communication plans that achieve the functional objectives for the enterprise
C-suite skills, including professional writing and editing skills; excellent spokesperson skills with the ability to articulate a vision, translate complex ideas into lay terms, and to engage with diverse audiences, including peers, senior management, large external clients and relevant industry conferences
Ability to energize, mobilize, and influence by fostering productive and collaborative working relationships with internal and external constituencies, including the effective management of resources
Demonstrated ability to synthesize information and ideas across a variety of subject matter areas and to create plans that generate an engaging and positive reader experience across product lines
Recognized ability to work collaboratively with marketing, operations, product development and other cross functional groups, including established project management skills
Expert skill in optimizing all forms of digital communications - email, search marketing, online ads, SEO, retargeting, sponsored posts, website, landing pages, and more
Solid budget and finance skills, with the ability to negotiate effectively with external agencies and organizations
Proven ability to evaluate innovative graphic design and advertising proposals, craft persuasive messaging and analyze market research, preferably in a health care setting
Advanced computer skills: Microsoft Suite, especially Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking software and statistical analysis tools
Senior Director Media
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it's both our privilege and responsibility to usher our clients and the world into what is next. We're seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Senior Director Media
The Senior Director Media serves as the senior media expert for the agency and is responsible for ensuring media strategies and deliverables meet or exceed the strategic requirements of the client and SapientRazorfish's quality standards. This includes leading and managing relationships between Media teams, Account Supervisors/Directors and agency clients to maintain and expand business within existing client accounts and help uncover new business opportunities; providing industry expertise and thought leadership on new media venues, trends, risks, opportunities and resources; and sharing/disseminating information to ensure that all team members have the knowledge to become interactive media consultants to our clients.
Grow our Business
Demonstrate expertise in and knowledge of online advertising, media planning/buying, and industry trends by increasing visibility of the agency's credentials in the discipline both internally and externally. Act as a spokesperson for SapientRazorfish at industry events and/or with the press.
Research, analyze, and monitor the impact of financial, technological, and demographic factors on the digital media space in order to capitalize on market opportunities for clients and minimize the effects of competitive activity.
Guide the media department in the development and execution of innovative media strategies and programs. Spearhead the development of program strategies and analyses for clients.
Maintain ultimate accountability for the quality, strategy, and integrity of all media plans/strategies/services delivered to clients, resulting in the cultivation of client loyalty and retention.
Engage clients and client teams to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate.
Analyze program results, translate the data, and use it to create internal and external tools and references.
Collaborates with internal client teams to identify opportunities for growth within existing client accounts and presents new ideas to clients on an ongoing basis.
Contribute to new business efforts as a Media expert for our interactive marketing programs. Review and approve plan estimates for new business opportunities. This includes collaborating with various business leaders to develop new product pricing and to navigate/resolve pricing issues with clients as appropriate.
Monitor trends in the digital marketing and advertising industry and ensure the Media Department (and our agency) is prepared for potential changes within the sector and positioned for success as an industry leader.
Implement departmental policies and practices and manage the department's financial performance (profit and loss).
Develop, implement, and monitor success of media/vendor relationships (including Core Strategic Partnerships).
Grow our People
Manage the recruitment, retention and professional development of the media team. This includes: identifying and leveraging talent, providing industry and professional mentorship/development, and empowering decision making when appropriate. Collaborate with entire Media team to identify and provide training needs.
Manage and guide the media staff in the continuous evaluation of and improvement upon media opportunities for our clients.
Monitor and evaluate the overall department structure to ensure we are positioned to meet deliverables for existing clients, accommodate new business opportunities, and adjust to changing industry needs/trends.
Support colleagues and team members with special projects as needed or requested.
Skills & Knowledge
A solid understanding of advertising, marketing, and strategic brand management, and how to best leverage these in a digital environment.
Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies.
Demonstrated ability to lead team in a highly collaborative environment to develop and execute media plans for clients in a variety of industries.
Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams.
Superior oral, written and interpersonal communication skills, and presentation skills.
Demonstrated budget management and resource planning experience.
The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment.
Qualifications & Experience
A minimum of 15 years of prior experience in the development and implementation of media planning and buying strategies within the advertising industry.
A minimum of 7 years of prior media experience specifically within the digital/interactive marketing and advertising industry.
A minimum of 5 years of prior staff management, development and mentoring experience is required.
An equivalent combination of education and experience may be considered.
Bachelor's degree required or equivalent military experience. A Masters or advanced professional degree in Advertising, Marketing, or similar is preferred.
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at 1-617-621-0200.
Paid Media Account Manager (Digital Marketing Manager)
Looking for an experienced professional to assist and lead the success of our clients' Paid Search program(s). This position works closely with the Director of Paid Media and will also provide internal support for the rest of the Paid Media team.
Person will be:
Implementing best practices in client Paid Media accounts
Providing daily account service to clients' accounts via phone, email and direct contact
Participating in weekly / monthly client calls, eventually leading these calls
Leading ad copywriting and testing with partners and clients for search campaigns
Responsible for budget management, tracking, and reporting
Managing reporting process and tracking of search campaigns including a variety of reporting including pulling data, creating additional reporting and presentations
Responsible for budget management including tracking, reporting, and invoicing
Investigates and analyzes market and industry trends, vendor offerings, and third party research/findings
The person's qualifications:
Bachelor's degree, concentration in business, marketing, advertising or math preferred and/or equivalent work experience
2-3 years working in online advertising, direct marketing, or e-commerce
At least 1 year of PPC/Paid Search experience
Expertise in AdWords, Bing Ads, and third party bid management platforms
Experience with SEO and social media (Facebook, Twitter, LinkedIn, Pinterest, etc.)
And should be able to demonstrate:
Strong analytical and paid media or paid search implementation skills - experience working in Google Analytics is a plus
High competency level in MS Office, specifically Excel, is required
Good writing and communication skills
Project management skills Can manage own time / workload
Ability to give thought leadership on search strategies and optimization
Build strong relationships/establish clear lines of communication with clients, partners and internal team member
We have great benefits wonderful workspace including a collaborative, open work environment. SIM Partners is serious about our work and serious about having fun while doing it!
Salary Plus Bonus/Commission Eligible
Generous vacation package & holidays
Health, dental and vision insurance premium covered at 80% by SIM Partners
Life Insurance and 401K matching
Casual dress, darts and company-wide social events and tournaments
We are an equal opportunity employer m/f/d/v
Director Biddable Media And Organic Search
- About the Job
The Director, Biddable Media & Organic Search is responsible for the development of best in class strategies and management of all Biddable Media Programs & Organic Search on a global level across all divisions. This includes SEM, Paid Social and SEO.
She/he will provide leadership across the divisions and geo locations working closely with the Director of Global Demand Generation, the Director of Social Media & Engagement and liaising with other leads in the divisions and Field Marketing to ensure an integrated response to marketing objectives.
This role will require both strategic thinking and hands-on execution skills to be successful. As part of the Global Demand Center, this individual will be part of the Global planning process and will be responsible for shaping the Digital Marketing Strategy and executing biddable media and organic search to generate demand and build the sales pipeline.
This position reports into the Senior Director, Global Digital Marketing in New York, NY.
Accountable for all biddable media performance which includes SEM and Paid Social
Responsibilities also include the management of our SEO agency
Serve as an evangelist for biddable media and SEO across the company
Manage the relationship with internal stakeholders such as divisions and Field Marketing as it relates to biddable media and SEO
Ensure consistency, innovation and knowledge-sharing across divisions in all biddable media activities and SEO
Provide SEO/SEM expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, image and video optimization, digital asset optimization, and mobile search. While this is more of a strategic role, you must still be willing and able to get your hands dirty!
Support the Content Team with keyword trend data used in the content strategy for the Akamai website and promote SEO best practices
Work closely with technical resources to ensure SEO project prioritization and completion
Monitor trends, best practices and techniques to ensure top website ranking and identify new opportunities
Plan, manage, and execute multiple SEO/SEM campaigns, including strategy development, organization, and post-campaign reporting
Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
12 years experience with BS/BA Degree or 8 years experience with advanced Degree of digital media experience with biddable media execution
Experience working with Bid Management Platforms (e.g. Adobe Media Optimizer, Kenshoo, DoubleClick Search, Marin)
Experience working with SEO Management tools (Conductor, Brightedge, SearchMetrics, etc.)
Experience working website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
Strong familiarity with industry tools such as the Google Keyword Planner, Botify, Screaming Frog SEO Spider, SEMRush, Majestic SEO/Open Site Explorer, etc.
Strong understanding of the latest trends and best practices in online marketing and measurement
Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with A/B and multivariate testing and optimizing landing pages and user funnels
Working Knowledge with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
Excellent analytical, data driven strategy, and project management skills.
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