Director Media Marketing Job Description Sample
Marketing Director - Media
The Marketing Director
Media, develops localized media campaigns utilizing print, radio, television, and direct mail advertisements to increase sales performance and raise awareness about Batteries Plus Bulbs 700+ retail stores nationwide. Located at our corporate office and national headquarters in Hartland, WI, the Marketing Director
Media, will partner with other key stakeholders including our digital media team, store operations team, and our product management team to optimize media marketing campaigns.
As the Marketing Director- Media, you will lead our media buying team, oversee media spend and budgets, manage campaigns, handle public relations, partner with our in-house digital and creative teams, build and maintain client relationships with internal teams and franchise owners, and oversee vendor management. Does this sound like your next exciting career move? If yes, please apply online today for continued consideration.
- Media Campaigns
- Work with franchisees and internal clients (franchise development, store operations, product management, category management) to develop a comprehensive media plan that meets the client's objectives
Manage client relationships and issues where appropriate with franchise owners, corporate teams, and vendors
Oversee budgets and forecasting
Partner with in-house teams in Digital Media, Brand Marketing, and Creative to ensure media campaign deliverables are executed and trafficked correctly and on time
Monitor, track, and report on media coverage
Research qualitative and quantitative data and use data appropriately
Minimum seven years of media planning and media buying experience in a client or ad agency
Prior experience leading department or agency initiatives
Bachelor's Degree in Marketing, Advertising, or related field
Strong copy-editing and media writing skills
Experienced problem solver, decision maker, multi-tasker, project manager, leader
Proven ability to communicate with customers / clients, employees, and senior level management
Ability to travel overnight up to 10%
A Bit About Us:
Trust is the center of our business. It governs everything we do and makes up the heart of our brand promise, "Today and every day, our neighbors trust us to help repower their lives". Our story began in 1988 with a single location in Green Bay, WI. Today, Batteries Plus Bulbs has over 700 retail store locations across the country. We are the nation's largest growing battery and light bulb franchise. Our stores provide an impressive selection of batteries, light bulbs, fixtures, keys & key fobs, and we offer convenient services like phone and tablet repair. Batteries Plus Bulbs associates are trustworthy, helpful, reliable, resourceful, and passionate. We are powered by a culture of trust, something we have to earn everyday by living up to our values.
Equal Opportunity Employer / Disability / Veteran
Contract Social Media Marketing Coordinator
Contract Social Media Marketing Coordinator
San Francisco, CA
At First Republic, we care about our people. Founded in 1985, we offer extraordinary client service in private banking, private business banking and private wealth management. We believe that personal connections are everything and our success is driven by the relationships we form with our colleagues and clients. You'll always feel empowered and valued here.
Incredible teams doing exceptional work, every day
The Marketing and Communications group provides the tools, resources and guidance to support our bankers and wealth managers in growing existing client relationships and building new ones. We serve as a strategic partner to our stakeholders in helping to maintain a best-in-class Net Promoter Score through safeguarding and promoting our brand of exceptional client service.
The Social Media Coordinator will support the Senior Director of Content Marketing and work collaboratively with the rest of the Content Marketing team to manage administrative tasks and day-to-day projects, especially those related to content operations and social media. The ideal candidate is someone who takes as much pride in being organized and precise as they do in being personable and collaborative.
What you'll do as a Contract Social Media Marketing Coordinator:
Provide administrative support to Senior Director and team including:
Managing a busy Outlook calendar, coordinating and setting up meetings with various internal and external parties, and arranging logistics (conference rooms, audio bridge lines, video conference system, catering).
Using Excel and Smartsheet to manage time-sensitive advertising invoices. Process invoices on time with keen attention to accuracy and detail. Must be comfortable with formulas in Excel and spot-checking and catching calculation errors.
Scheduling and coordinating regular sets of team meetings.
Social Media Community assistance:
Research and curate relevant articles from the internet for the Employee Advocacy Program and draft a weekly calendar of social media posts in Excel, to be reviewed and approved by Senior Community Manager.
Manage calendar workflow from drafting and proofreading to gaining approval and posting live on social media through publishing platforms like Khoros or LinkedIn Elevate.
Support Senior Community Manager in monitoring social media community. With guidance, exercise excellent judgement in applying appropriate response to community comments and concerns.
Monitor daily Yelp reviews and draft communications to required stakeholders.
Assist with data entry in monthly reporting and social media monitoring.
Content operations support including:
Monitoring and tracking website lead inbox for incoming leads and routing to appropriate internal stakeholder
Quality support including light proofreading/QA of licensed articles prior to publish, researching/ fact checking article links, reviewing older content
Manual data entry in Sitecore including updating dates and disclosure on content set for promotion
What skills you will use:
Bachelor's Degree in Business/Marketing or equivalent training or exposure
3-4 years' of administrative experience in a large organization (marketing including advertising, social media, agency experience highly preferred)
Meticulous organizational skills and acute attention to detail.
Highly proficient in Microsoft Office programs. Experienced managing calendars through Outlook, data tables in Excel, and presentations in Powerpoint.
Clear, confident and compelling communication (verbal and written skills)
Intuitive and people-savvy, capable of understanding and navigating complex and nuanced team dynamics
Experience using social media management tools and/or content management systems
Own your work and your career — apply now
Are you willing to go the extra mile because you love what you do and how you can contribute as a team? Do you want the freedom to grow and the opportunity to take charge of your own career? If so, then come join us.
We want hard working team players. You'll have the independence to learn, lead and drive change. A culture of extraordinary service, empowerment and stability — that's the First Republic way.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records, to the extent consistent with applicable federal and/or state law.
Growth & Media Marketing Associate, Offline Media
About the Team
The Growth & Performance Marketing team at Stitch Fix is responsible for driving new client acquisition and client re-engagement through digital and offline growth channels. At its core, Stitch Fix is a personalization service, and our team leverages data to bring that same level of personalization to our marketing -- thus driving more effective and efficient acquisition and re-engagement. Partnering closely with the broader marketing team on creative, brand, and CRM, as well as data science and engineering, we deploy a significant budget against a wide array of marketing channels, while experimenting across new channels and within existing ones.
About the Role
As a Growth Marketing Associate focused on offline media, you will have a direct impact on overall strategy spanning our core offline channels - including TV/OTT, direct mail, radio, streaming audio, podcasts, and performance partnerships. You'll own the execution of campaigns within your areas of focus, as well as supporting the strategy and implementation of experiments that will lead to greater channel efficiency. You'll work closely with our Analytics team on media planning, measurement, attribution and ongoing channel management. You'll balance an at-scale approach to our mature businesses, while supporting the startup phase of new business launches and expansion. This role will be tightly integrated with our content, creative, brand marketing, and analytics functions, and is expected to be in close touch with learnings from the other Growth Marketing channels.
You're excited about this opportunity because you will…
Drive planning, campaign launches, ongoing optimization and management of various offline media channels with an initial focus on TV, direct mail, and holistic support of new business launches within offline/partnerships.
Extract channel insights and transform them into actionable changes that will drive channel efficiencies and accelerate performance.
Support a high-velocity and high-integrity experimentation environment while partnering with cross-functional teams on test design and measurement.
Establish yourself as an expert on the rapidly evolving offline media space (that is increasingly becoming "digital"). Stay ahead of industry trends, emerging channels, and best practices to inform marketing strategies that support our continued business growth.
Partner closely with the in-house brand and creative teams to support integrated marketing programs and to develop, test, and continuously optimize the creative strategy for our offline media channels.
Document and regularly share channel insights with marketing and cross-functional partners and apply learnings from other channels where relevant.
We're excited about you because…
You have excellent analytical skills and strong marketing expertise, with 2-4 years of experience in performance marketing, with 2+ years dedicated to offline media specifically.
You have strong experience with media planning and execution, facilitating large cross functional projects, and in managing relationships with outside partners or agencies.
You have a very solid foundation in test design and measurement best practices across a variety of performance marketing channels, including within offline. You have run incrementality tests in the past
You thrive in high-volume, fast-paced and feedback driven environments. You strive to be a key contributor to a quickly growing and pivotal team to continued growth of Stitch Fix.
People describe you as exceptionally organized, detail-oriented, self-motivated, and a strong team player.
You have a strong foundation in creative best practices both in an acquisition focused environment and a brand climate.
You're both a builder, optimizer and an executor; demonstrating the ability to launch campaigns from scratch, while always seeking to optimize and improve.
You're an exceptional communicator. You bring clarity to KPIs, performance drivers, and trends through regular share outs and dashboarding.
Above all else you are bright, kind and motivated by challenge.
Why you'll love working at Stitch Fix...
We are a group of bright and kind people who are motivated by challenge. You can be your authentic self here, and are empowered to encourage others to do the same!
We are a successful, fast-growing company at the forefront of tech and fashion, redefining retail for the next generation
We are a technologically and data-driven business
We are committed to our clients and connected through our vision of "Transforming the way people find what they love"
We love solving problems, thinking creatively and trying new things
We believe in autonomy & taking initiative
We are challenged, developed and have meaningful impact
We take what we do seriously. We don't take ourselves seriously
We have a smart, experienced leadership team that wants to do it right & is open to new ideas
We offer competitive compensation packages and comprehensive health benefits
You will be proud to say that you work for Stitch Fix and will know that the work you do brings joy to our clients every day
About Stitch Fix
At Stitch Fix, we're about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We're the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalized shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we're looking for incredible people like you to help us carry on that trend.
Social Media Marketing Assistant
Our in-house team of industry experts, using their combined 20+ years of international experience and wealth of contacts, produce award winning material whilst making sure that the artists are looked after and their creativity is nurtured.
We need a new Social Media Marketing Assistant to be a pillar to Imperio's growth for 2019! We need assistance in all digital and online marketing efforts, including but not limited to SEO, paid search, paid social, and email; identify and implement new tools and technologies for marketing automation (email, CRM) and digital development.
Day to Day Social Media Marketing Assistant:
- Develop conversational campaigns with Chat bot/ email campaigns
- Strategize and execute social media plans
- Content creator
- Schedule posts for multiple clients on various platforms
- Extensive experience using social advertising platforms (Facebook, Twitter, Pinterest, etc.)
- High level of technical proficiency in Excel and PPT
- Knowledge across other product and services lines of business (Paid Search, SEO, Display, etc.)
- College educated of relevant subject
YOU WILL ALSO HAVE
1 year of experience
Excellent verbal and written communication skills
Ability to think outside the box
- Paid time off such as PTO, sick days, and vacation days
- Health insurance
- Gym memberships or discounts
- Wellness programs
- Recreation activities, food and coffee, and flexible work schedules
Director Of Web & Digital Media (9659)
Golden Gate University seeks a dynamic, self-motivated individual with proven experience in digital strategy, project management, and website administration to improve and expand the online presence of the University. The Director of Web & Digital Media will ensure a high-quality digital user experience across multiple channels, including digital advertising, marketing automation, and GGU website properties. The Director of Web & Digital Media at Golden Gate University provides expertise in digital strategy, project management, and website and digital marketing administration. The candidate must possess a combination of creative and analytic skills in order to understand customer life cycle behaviors, expectations, and interactions. This position requires both strategic thinking as well as hands-on execution, including extensive project management, digital advertising, digital content oversight, and strategic support for online platforms.
The Director is responsible for strategic management marketing and communications operations for all GGU web and digital assets. This position ensures all web and digital projects achieve marketing goals, are technically sound, are completed on time and budget, and meet client needs and expectations. The Director of Web & Digital Media provides leadership, defines and refines processes, and oversees internal and external developers and media production personnel charged with producing web sites, web content, and digital media for the University.
Golden Gate University's guiding mission is to educate adults. Our employees are student-centered in everything that they do. The marketing and communications team isn't just about generating leads and increasing enrollment; we are determined to help students find the right educational 'fit' so they can advance and enhance their careers. It's meaningful work that changes people's lives. The Office of Strategic Communications & Marketing is a newly formed office. This is a chance to be a part of building the team and ensuring that it has significant impact in achieving the University's enrollment, engagement, and student success goals.
Duties & Responsibilities
Strategy & administration
The Director is responsible for strategic planning to address new technology and user expectations as well as to integrate digital platforms (social, display, marketing automation, CRM, web) to optimize the user experience. In this capacity, the Director:
Oversees the collaborative development and implementation of a digital content strategy and schedule.
Generates creative approaches to addressing problems and opportunities, and makes sound decisions after reviewing all relevant information without waiting for explicit instructions.
Conducts digital marketing needs assessment, analysis of system designs, information architecture, graphical user interface designs, usability testing, and evaluative controls of website statistics.
Performs a key, strategic role in maximizing the capabilities of the Marketing Automation and Customer Relationship Management (CRM) platform infrastructure in order to help achieve the University's overall marketing goals.
Creates and implements plans to organize and monitor the University's digital advertising, websites and digital media usage to address market and technology changes, increase traffic, and improve KPIs, UI/UX, and SEO.
Supervises web and digital staff, including the Web Marketing Manager, Marketing Automation Manager, and Web & Digital Content Manager.
Manages a portfolio of internal clients. Spends time with clients to understand their marketing and communication challenges; gaining deep knowledge about the business problems that the clients are solving; and ensuring effective integrated marketing and communications strategy and execution.
Production, monitoring, maintenance of digital assets
The Director of Web & Digital Media is responsible for all the day-to-day decisions pertaining to the functions and maintenance of University websites and other digital assets. In this capacity, the Director:
Creates and manages University web and digital standards and policies.
Analyzes and improves the quality, process, and organizational performance of web and digital marketing and communications systems.
Leads evaluations and makes recommendations on the use of outside resources (from the University or third parties) as needed to achieve goals.
Provides guidance and implementation support for the development of systems and procedures to track, analyze and report on all University online activities and web usage.
Provides expert guidance, leadership, and oversight of internal and/or external web and database personnel.
Oversees the development of user documentation, training programs, modules and web resources for faculty and staff.
Oversees staff CMS and Marketing Automation systems training programs.
Oversees the continued development and maintenance of websites and online content for the University.
The Director is responsible for leading and/or ensuring the successful project management of digital projects, which may include, but are not limited to, email, digital advertising, mobile application development, website development and interactive design. In this capacity, the Director:
Coordinates and ensures new web-based projects meet strategic business and online marketing goals and objectives, align with the brand strategy and policies, and meet University web and security standards. Communicates technical work clearly with both developers and clients. Ensures that digital projects meet time and budget goals.
Oversees or manages several converging projects with different timeframes and deliverables; and negotiates with multiple stakeholders and schedules projects considering resource allocation needs, program priorities, and other constraints.
Bachelor's degree in marketing, informatics, or related field from an accredited university.
Five years of experience in web and digital media development.
Four years of experience managing paid digital advertising.
Two+ years of direct experience in project management.
Experience with marketing automation (Salesforce Marketing Cloud preferred), email marketing, and CRM.
Front-end development experience.
Demonstrated familiarity with front-end web development tools.
Proficient with HTML, CSS, other front-end web-related languages, email deliverability, and CAN-SPAM/CASL compliance.
Strong familiarity with responsive design principles.
Conceptual understanding of data warehousing basics/principles and how to leverage data in driving decisions and action.
Demonstrated ability to plan, oversee, and measure the execution of successful campaigns across multiple channels.
High-level knowledge of search engines in order to perform on-page optimization of web pages as well as optimization of digital campaigns.
Strong understanding of current industry standards and techniques for digital content creation and management; UX/UI, site design and usability principles, social media, SEO and online lead development strategies.
Ability to analyze UI/UX across multiple platforms to identify best methods for integration.
Experience developing dashboards and reports using tracking metrics through Google Analytics, mass email analytics, and other web, email, and social media monitoring tools.
Demonstrated ability to attract, manage, cultivate, and inspire top talent.
Exceptional ability to proactively manage multiple projects and foresee campus needs in a fast-paced, deadline-driven environment. Must be able to work collaboratively to complete projects on deadline and within budget.
Adaptability to new technologies with a keen ability for integrating disparate systems.
Strong interpersonal and communication skills as well as highly collaborative nature; ability to facilitate work between a wide range of individuals and groups from diverse campus departments.
High professional and ethical standards for handling confidential information.
Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learning.
A combination of education and experience will be considered.
Experience working in higher education to support enrollment.
Experience with graphic design and Adobe design software.
Experience in creating and implementing lead scoring/grading models.
Experience with Salesforce Marketing Cloud, IBM Marketing Cloud, and Ellucian Recruit CRM.
Experience integrating marketing automation and CRM systems.
To apply: Please go to http://www.ggu.edu/jobs and submit an application, letter of interest, and a resume.
In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.
Golden Gate University is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.
University policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.
The University has a strong commitment to the principles of diversity and inclusion, and to maintaining working and learning environments that reinforces these practices. The University welcomes and encourages applications from all especially women, minorities, people of color, veterans, persons with disabilities, and members of the LGBTQI community.
Golden Gate University annually collects information about campus crimes and other reportable incidents in accordance with the Federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Golden Gate University Report, please go to http://www.ggu.edu/media/employee/documents/facilities/street-smarts-annual-security-report.pdf.
Why E. & J. Gallo Winery?
Named a Glassdoor "Best Places to Work" three years in row, we couldn't be prouder of our company culture. As the largest family-owned winery in the world with over 100+ unique wine and spirits brands, our products are synonymous with life's special occasions. Come celebrate with us! Your Talent & Gallo | A Perfect Pairing
The consumer experience is at the heart of the Gallo Marketing Organization's purpose. We exist to serve life's most joyful and memorable moments and the marketing organization is continuously innovating to reach consumers in new, meaningful ways.
As the Director of Paid Media, you will manage all paid media for E&J Gallo as an enterprise. You will lead, manage, and drive business relationships with key media agencies, large technology partners, and adtech vendors while continually managing secondary relationships with other agencies and promotional partners. You will oversee the execution of agency service level agreements ensuring that brand and corporate values are being portrayed and that the agreed terms of the services contract are being met. In this pivotal role, you will provide media and marketing strategy consultation to brand managers and executive leadership.
What You Will Do
Drives the enterprise strategy regarding paid media in partnership with the VP of Integrated Marketing Strategy.
Sets the Adtech agenda for the enterprise and partners with the Martech Director on establishing the overall Martech and Adtech stack.
Selects and manages relationship with preferred Adtech partners.
Assesses how the effectiveness of the enterprises overall media mix and identify opportunities for innovation and optimization.
Manages online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards) for success and optimization opportunities.
Regularly reports advertising campaign results (including revenues and costs).
Optimizes advertising strategies for varying audiences and channels.
Participates in upfronts, media, technology, and other conferences to identify key opportunities for the enterprise to invest their advertising dollars.
Negotiates with media channels to close competitive deals.
Prepares additional promotional projects to support new product launches.
Builds long-term relationships with media influencers to promote our brands.
Oversees the day to day activities of 3 direct reports that will manage programmatic and shopper marketing buys.
Works to secure leadership buy-in and leads the full-cycle execution of paid media strategy.
Expert in best practices for buying media online and offline to ensure that agencies, vendors, and partners are delivering with excellence.
Develops, maintains, and ensures adherence to operating budget and capital spending plan.
Directs the development and implementation of standards and goals, ensuring they support the organization's business plans.
Continuously develops an understanding of consumer marketing trends and media technologies with an eye towards applying best practices to the company's daily business.
Vendor Management and Cross Functional Partnership
Manages the relationship with media agency on behalf of the enterprise.
Manages relationship with large technology partners such as Google, Facebook, Twitter, Pinterest, Snap Inc.
Ensures that the media agency is delivering against campaign objectives.
Partners with the commerce marketing, consumer PR and influencer marketing teams to deliver cohesive consumer communication programs.
Designs and reviews advertising budgets in collaboration with the marketing communication Strategy Team and the Commerce Marketing Team.
Manages the agency "eco-system" of paid media partners and their respective technology solutions.
Develops, coaches, and mentors subordinate staff.
Conducts performance evaluations; recommends salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues.
Cross-functionally partners with internal marketing services teams to develop online marketing campaigns to drive brand recognition.
Leads relationship building projects with traditional and electronic media outlets to enhance or achieve brand goals.
Analyzes data trends and agencies' client performance; develop strategic business plans to support the marketing initiative.
Develops and approves changes to systems, policies, and procedures as it relates to media and consumer promotions.
Leads department and interdepartmental planning and management teams; works cross-functionally to improve processes within the organization.
What You Will Need
Master's degree plus 8 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; -OR- Bachelor's degree plus 10 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility.
Experience managing relationships with the media or marketing agencies.
Experience developing paid media B2C strategies over $1mm within CPG, Alcohol Beverage, Financial Services, or Technology.
Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience.
Supervisory or management experience.
Experience delivering business presentations to organizational leaders.
Experience managing and negotiating contracts with external vendors.
Required to travel both domestically and internationally.
What Will Set You Apart
Master's degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience reflecting increasing levels of responsibility; -OR- Bachelor's degree in Communications, Public Relations, or Marketing plus 14 years of public relations agency management experience reflecting increasing levels of responsibility.
Experience engaging in long-term brand building.
Knowledge of marketing techniques and new product development/introduction.
Knowledge of both federal and state laws as it relates to alcohol beverage promotions.
Experience with successfully positioning products within highly-competitive categories; knowledge of how to synthesize research and information to create compelling marketing communications programs.
Skilled in the use of MS Word, MS PowerPoint, MS Excel at an intermediate level.
Skilled in reading, analyzing, and interpreting the most complex documents.
Experience responding effectively to the most sensitive inquiries or complaints from the media, clients, regulatory agencies, or members of the business community.
Experience writing speeches and articles using original or innovative techniques or style.
Skilled in making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
Knowledge of Gallo's Sales Distribution and external agency networks.
Experience applying principles of logical thinking to a wide range of intellectual and practical problems.
Experience dealing with a variety of abstract and concrete variables.
Experience working with all levels and functions within the company.
Experience demonstrating team building, leadership and mentoring skills.
Gallo does not sponsor for employment based visas for this position now or in the future.
To view a full job description, please click
Director Of Product Marketing – Activision Blizzard Media
Job Title: Director of Product Marketing
Reporting To: Global VP of Ad Product
Department: Product Strategy & Marketing
Location: San Francisco, CA
We are seeking a Director of Product Marketing to shape our product roadmap and go-to-market strategy. You are a born storyteller that lives and breathes products. You are a stellar communicator and an analytical problem-solver. You are a team player who can easily balance structure with dynamic environments.
You will understand where the market is headed and the needs of our customers to focus our products on the areas of greatest impact. You are also responsible for launching these products to brands to allow them to connect in meaningful ways with their consumers and to our game studios to allow them to thoroughly engage our players. You will report in the Global VP of Ads Product and will play an instrumental role working with the entire Activision Blizzard Media leadership team.
Help shape the Product vision for advertising game experience and platform functionalities
Serve as the 'voice of the customer', developing insights internally and externally, and conducting assessments of market trends; developing business cases that guide development prioritization
Develop go-to-market plans inclusive of packaging, positioning and creating compelling messaging for our ad products
Stay up-to-date on key competitor capabilities from both in-game ad experience and ad technology platform perspectives
Sales enablement through development of persuasive collateral, effective training materials and in-market activations to further solidify Activision Blizzard Media's position in the market
Support the adoption of platform features and increasing the visibility of the ads business across the Activision Blizzard portfolio
Synthesize product initiatives, insights, and viewpoints into C-level strategy materials for King and Activision Blizzard leadership
Lead a team of talented Product Marketers, develop their skills, and define their career paths
8+ years of experience in product marketing or product management with 4+ years of team management experience, ideally for a Digital Media Publisher, or an Advertising Technology company. Consulting background a plus.
History of products successfully brought to market
Excellent verbal and written communication skills, with capacity for highly structured and rigorous quantitative and qualitative analysis
Strong analytical mindset, using data to substantiate your business cases and strategic conclusions
Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
BA/BS degree from top-tier school, MBA preferred
Ability to work in self-directed, fast-paced, results-oriented work environments
Activision Blizzard Media is a young and rapidly growing business that has been created to connect advertisers with our 350M+ global consumer base. Drawing support from both Activision Blizzard and our origin at King, we are rapidly scaling and are poised to become one of the largest advertising businesses in the world. This is a really exciting time to join this growing business.
Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
We're proud to be recognized as one of FORTUNE's "100 Best Companies To Work For®" for four consecutive years and have earned a spot on FORTUNE's "Most Admired Companies," and "Future 50" lists. Our 10,000+ global employees are some of the best and brightest talents across entertainment, media, and technology.
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Product Marketing Intern (Fall) - Media
This position is part of our Paid Internship Program.
Internship will last between August/September thru December. Approximately 10 weeks.
Must have at least a 3.0 GPA or greater
You must currently be enrolled in an educational institution and be returning in the Fall. Candidates must also be in the NYC area.
Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
Contribute to the company's vision, strategic objectives and execution plan serving as a vital link between the Research, Strategy, New Product Development teams and Field Sales Support Teams; helping Spectrum Reach turn insights into competitive advantages and developing assets and marketing collateral to support the top two most important verticals; Automotive and Political.
Ability to translate data and broader information into a meaningful and actionable set of insights and recommendations that can be executed by the management team
Passion for market driven insights and shaping the forces of the media and advertising industries
Outstanding verbal, written, presentation and sales skills, with deep leverage of Microsoft suite (esp Excel & PPT)
Ability to effectively operate and communicate across different Spectrum Reach departments (e.g. Research, Marketing, Field Teams) and across different levels
Self-starter who is able to probe with the right questions to support the timely and effective completion of their assignments
Understanding of the consumer, technology and competitive forces impacting the advertising and cable industries a plus
Social Media Marketing Manager
In this role, you will act as the voice of Nexon by building and maintain positive relationships with players via various creative social engagement activities and public events.
What You Can Expect To Do In Your New Gig
Increase brand awareness and engagement via social campaigns
Manage social media marketing campaigns top to bottom and day-to-day responsibilities
Become an advocate for the company in social media spaces
Develop retention, loyalty, re-engagement plans to keep players active
Amplify game updates including major content and promotion to maximize return
Analyze campaigns and monitor trends in social media tools and strategy
Serve as a social platform matter expert and manage our presence on all social networking sites.
Perform research on current benchmark trends and player preferences
Implement new features to develop brand awareness, promotion, and competitions.
Provide onsite presence and support for public events.
Work closely with each game teams and community team to craft integrated social media marketing strategies for all titles.
Skills & Requirements
Your qualifications include:
Bachelor's degree in a Marketing or Communications focus.
5-7 years' experience working in Creative, Communications or Marketing role.
Demonstrates creativity and maintain excellent writing and language skills
Strong understanding of and interest in PC and console gaming trends.
Confident communicator with an ability to manage and develop relationships with players.
Strong reporting skills and data tracking experience.
Flexible, motivated self-starter who is highly organized and detail-oriented.
Must possess both critical thinking skills and creativity.
Influencer Management & Monitoring influencer streams for activity and sentiment
Influencer Marketing Campaign – Proposals, Research, Execution, and Reporting
Support Special Events
Assist in team creative brainstorm to boost awareness
We also like to see:
2+ years' experience working in the entertainment industry.
Experience implementing or managing an influencer relations program a plus.
Event experience (PAX, GDC, etc.), including booth planning, managing appointments, and live stream
Manager, Digital Media And Marketing
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
UMG is seeking a passionate music enthusiast with creativity and innovation that will be responsible for creating and executing digital marketing plans as well as overseeing influencer management and strategy across YouTube brand channels.
Responsible for the ideation, production and optimization of marketing campaigns, content and promotion initiatives
Create content rollout and storytelling on channels – proper understanding of cadence and audience
Create and execute innovative and creative marketing campaigns in support of artist roster
Ability to curate, prioritize and publish consistent brand messaging, along with the capacity to increase audience engagement
Actively look for ways to improve performance on platforms
Manage, analyze and report on performance of digital initiatives; ensure audience development and growth in online engagement
Experience with cross-promotional marketing, branding and influencer marketing strategy
Experience in creating engaging and impactful visual content across multiple formats and channels
Must be tech savvy with deep understanding of current & forthcoming technologies
Ability to collaborate and give critical feedback on content design, layout and story
Candidates should be creative, innovative, organized, detail-oriented and resourceful. Must be able to prioritize and multi-task
4+ years of relevant experience
Universal Music Group is an Equal Opportunity Employer.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
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