Harrison Job Description Sample

Global Consumer Campaign Leader Job Description POSITION SUMMARY Reporting to the Senior Manager, Global Consumer Engagement Enablement, this role is an integral part of the Global Marketing Capabilities team as it will facilitate in-market activation of consumer engagement activities across all prioritized markets. This role will act as a consumer experience thought-leader and mentor, with a relentless passion for unlocking the potential of our current and planned data and technology ecosystem. The role will work closely with Consumer Engagement strategists and Global/Regional IT to ensure we are fully leveraging what exists while also recommending new opportunities to drive a best-in-class consumer experience that delivers on business objectives. MAIN CHALLENGES * Living between brand/marketing strategy and IT to make the best use of technology and unlock meaningful and personalized consumer experiences at scale * Identifying quick win opportunities to deliver near-term value to the business, while also identifying longer-term opportunities for overall experience enhancements * Keeping a strong pulse on Salesforce product innovation and demonstrating a working knowledge of the overall global MarTech ecosystem MAIN RESPONSIBILITIES: * Leverage Salesforce Marketing Cloud to enable deployment of personalized consumer experiences at scale – responsible for end-to-end campaign management, including and not limited to loading email templates, QA/ensuring data feeds are working, and establishing test and learn initiatives * Help develop documentation and road maps for all processes that support campaign operations, including campaign setup, QA and deployment * Use documentation to onboard and train local resources, both internal and external, on deployed tactics allowing the local market to take on the ongoing support and be in a position to optimize and build new tactics to support the brands * Partner with local creative and scaled content production partners to leverage localized content within campaigns being built * Activate world-class technology solutions that integrate data from multiple channels and platforms. * Validate innovative technology approaches through rapid prototyping in coordination with IT and business/brand teams. * Work alongside a technology implementation team (IT) as required based on project needs. * Engage in the entire product development cycle to understand consumer expectations, business objectives and goals, and lead the activation of solutions that deliver in-market results. * Partner with our global brand teams to ensure global brand tools such as brand profile, brand idea, and brand connection strategy are correctly integrated into local campaigns * Collaborate effectively with internal and external stakeholders to ensure project success – requires ability to understand technical concepts and discuss with non-technical stakeholders * Act as a marketing technology consultant, providing strategic technical leadership and coaching across all brands globally. REQUIREMENTS: Education: * Bachelor's Degree in Business Administration or other relevant area, or demonstrated equivalent ability and experience. Experience: * 5+ years of hands-on experience managing marketing automation platforms including Salesforce (ET), preferably with some basic knowledge of HTML coding * Knowledge of using the Salesforce platform to replicate journey's and campaigns across markets without having to start over in each market * Familiarity with using the Salesforce platform to activate 1st party data direct in a variety of global social and messaging platforms * Hands-on experience creating and maintaining campaigns in campaign management / marketing automation tools including Salesforce (ET). * Expertise in technology and systems integration with the ability to learn, understand and apply new technologies. * Solid understanding of responsive/mobile-first design, web standards, UI/UX best practices. * Excellent understanding of email and SMS marketing concepts and metrics such as Sender Score, deliverability, and sender reputation * Understanding of Accessibility best practices, standards and testing on different devices. * Demonstrable understanding of data regulatory measures and their impact on campaigns across the globe. * Proven analytical and problem solving abilities. Competencies: * Salesforce Marketing Cloud Certification preferred * Detail and process oriented * Has a strong bias towards delivering the highest quality in everything they do * Strong communication and interpersonal skills Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job. K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing. Global VISA and Relocation Specifications: This role is available for local candidates already authorized to work in the role's country only. K-C will not provide relocation support for this role. Primary Location USA-IL-Chicago Additional Locations USA-WI-Neenah Worker Type Employee Worker Sub-Type Regular Time Type Full time