Manager Advertising Job Description Sample
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.
Nintendo - home to renown characters, timeless games and the record breaking Nintendo Switch system is looking for a creative rockstar with a passion for gaming to join our world-class Advertising team. Drive the development of memorable and compelling creative for our consoles and legendary games like Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and more.
The ideal candidate will have a background in client-side brand management or agency-side account management with significant experience in media planning and creative production. He/she will also have experience working with cross-functional marketing teams in order to drive integration across all marketing channels. Experience in the gaming industry would be a plus, a love for gaming is a must. If you're ready to be a part of this adventure and bring smiles to our consumers faces, we want to hear from you.
DESCRIPTION OF DUTIES
Develops and manages marketing plans that drive consumer awareness, purchase consideration and adoption of Nintendo hardware systems, software titles, digital content, mobile games, and accessories in the United States.
Manages the planning, strategies, and tactics associated with Nintendo's national multi-media advertising programs while adhering to brand positioning and creative guidelines
Develops campaign strategies, and recommendations for annual, quarterly, and launch-related advertising campaigns across traditional (TV, print, radio, outdoor) and digital (video, display, mobile) channels
Serves as cross functional campaign lead, collaborating with teams including strategic communications, online marketing, retail marketing, and sales to ensure consumer campaigns have an integrated approach and consistent messaging
Oversees agency partners in the development and execution of the paid media and creative strategies
Drives the development of custom media partnership programs in partnership with the Marketing Partnerships Manager
Leads the advertising creative process, including creative brief development, concept development, creative review and approval processes in partnership with internal creative teams and external agencies
Manages production of all creative including budgets, timelines and onsite supervision of commercial shoots
Manages media planning and buying for campaigns including partnerships, and custom programs
Collaborates with Business Analysis and Planning to incorporate Nintendo data into digital media
Collaborates with Online Marketing team on performance-based, lead-generation media channels (SEM, programmatic, social, affiliate).
Supports the Online Marketing team on performance-based digital media programs by providing base creative
Partners with the Publishers and Developer Relations team in developing advertising and media campaign plans to support 3rd party titles as needed
Reviews and analyzes data from various sources and provides key insights to determine real time improvements and overall campaign effectiveness
Develops and manages direct reports and provides mentorship, guidance and performance management
Provides oversight on direct reports' campaigns and ensures integration and budget management between them
Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings and presents to executive management as needed
Partners with consumer insights to guide the marketing campaigns and inspire agency partners
Acts as liaison between consumer marketing and other Nintendo of America departments, including legal, product development groups and publisher and developer relations
Communicates and collaborates with global partners (NCL, Nintendo of Canada, Nintendo of Latin America, Nintendo of Europe) with regard to regional and/or worldwide mobile product campaign overlap.
Contributes to cross-functional marketing strategy with consumer insights, key messaging, and marketing mix
Manages special projects as assigned
Acts as back-up for manager, as needed
SUMMARY OF REQUIREMENTS
Seven or more years of related advertising and/or marketing experience
Understanding of standard analytics tools and packages such as Google Analytics, Adobe Marketing Suite and Tableau
Expert organizational ability and leadership skills to coordinate large-scale marketing campaigns
Ability to develop and manage advertising agencies, media agencies, national media promotions and events
Extensive experience managing advertising creative production
Experience managing and leading teams while fostering a collaborative, team-oriented environment
Strong presentation skills and ability to organize thoughts and share a clear and concise POV
Ability to establish and manage budgets
Media planning experience
PC skills (Windows, Word and Excel preferred)
Agency experience or agency management experience required
Experience in, or professional knowledge of, the video game and entertainment industries helpful
Video game industry experience a plus
Undergraduate degree in Marketing, Advertising, or related field, or equivalent
We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.
Corporate Advertising Manager
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.
Your Role and Responsibilities
The Advertising team at IBM is responsible for planning and executing global advertising and branded content to drive engagement and build brand equity to serve IBM's strategic business priorities and objectives. It applies a data-centric client-first approach – in collaboration with the marketing function and IBM's agency resources – to develop differentiated, breakthrough creative assets for use in paid media and beyond to generate measurable outcomes in perception, relevancy and consideration. Reporting into Advertising Director, the Advertising Manager role oversees a team of six Advertising professionals managing the end to end process of creative development for advertising, working hand in hand with our agency partners. This includes the writing of advertising briefs; management of approvals of creative across all relevant stakeholders; oversight of the production process; tracking of performance/results; integration with performance marketing efforts; paid-owned-earned media planning; budget management and enablement for adaptation of advertising across the world.
This position is located in IBM offices in New York City, NY.
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Required Professional and Technical Expertise
10+ years managing advertising, working on either client or agency side
People management experience (of team of at least 5 employees)
Experience managing a brand in the technology category
Preferred Professional and Technical Expertise
Experience managing marketing for AI (artificial intelligence) and/or cloud offerings
Business-to-Business (B2B) marketing experience
Expertise in marketing to developer audience
Solid foundation in working in Agile
Experience working with markets outside of the US (global markets)
Experience using marketing analytics, specially marketing multi-touch attribution models
Social media experience across platforms
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you're looking for your next career challenge?
Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Preferred Education: Bachelor's Degree Commissionable: No
Key Job Details
Category:Marketing & Communications
Required Education:Bachelor's Degree
Location:NEW YORK, NY US
Brand And Advertising Project Manager
Location(s): MN - Minneapolis
Are you looking for an exciting job where you can put your skills, talents and education to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A professional position at Xcel Energy could be just what you're looking for.
The Brand Project Manager is responsible for the management, or the assistance of managing, all phases of project planning and execution to ensure all project success factors are met, including but not limited to scope, schedule, cost, quality, communication, and integration. Specifically, executes customer and employee-facing projects and/or programs within the Customer and Brand Strategy Business Unit to ensure that all project/program goals are accomplished.Serves as the unifying agent providing leadership, management, direction, coordination, and control of the overall project.
Provide leadership, project oversight management, delegation, and coordination to the various internal and external organizations invested in the project (Brand, DSM, Product Development, Internal Communications & Design teams, brand agency and consultants).
Simultaneously, plan and manage execution of multiple project(s) as assigned. Drive process planning including scope definition, estimating, schedule development and monitoring and cost control measures. Integration. Manages to the approved project scope, cost/budget and go-to-market. Responsible for the project budget and reconciliation.
Establish and maintain effective communications among all project/program stakeholders. Structure, lead, and/or assist in leading all project related meetings and reports required to ensure open communication between all team members, key stakeholders, and management (monthly project reviews, kickoff meetings, weekly reports, monthly reports, etc.) and to properly report project status. Works proactively to ensure team unity and serves as a mediator when appropriate to resolve issues.
Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics.
Centralize and maintain creative assets. Route content for legal review.
BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge.
3-5 years of experience managing projects, preferably in a consulting or agency environment.
Well-versed in most or all of the following: design, media, video production and advertising projects, sponsorship and customer engagement, digital strategy projects.
Understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications and run team meetings.
Ability to work on multiple projects and manage multiple project stakeholders simultaneously.
Excellent verbal and written communication, organizational and time management skills.
Ability to solve complex problems with keen instincts and organizational experience.
Skilled at taking charge of a problem/situation and creating calm out of chaos.
Can handle details with accuracy.
Is flexible and adaptable to change.
Can effectively juggle multiple projects under tight deadlines.
Can plan and execute tasks independently as well as part of a team.
Strong communication skills; listens, talks, writes and presents well. Communications are clear and concise.
Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel.
Well-versed in taking action to avoid and/or resolve conflict.
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you're ready to be a part of something big, we invite you to join our team.
Posting Notes: MN - Minneapolis || MN - Minneapolis || United States (US) || Customer And Innovation || 51125:Advertising and Brand Strategy || Full-Time || Non-Bargaining ||
Requisition Number: 18758
Equal Opportunity Employer: Minority/Female/Disability/Veteran
Individuals with a disability who need an accommodation to apply please contact us at firstname.lastname@example.org
Advertising Operations Manager
Tastemade is a global community of food lovers & travelers!
Who are we?
Would you consider yourself a food & travel lover? Do you get excited about bringing people together over a great meal? Does the idea of working at a company that is changing the way the world makes, watches and engages with video make you giddy? If you answered yes to all of these questions, then keep reading!
Tastemade is a global community of food lovers & travelers on a mission to connect the world through video. In just a few years our community has grown to over 200 million people watching our videos across a huge range of channels, devices and apps, from the web to Apple TV, Facebook, and Snapchat.
We are looking for passionate people who want to change the world and make a difference. People that are driven to disrupt the status quo and not looking for just another job.
Tastemade is looking for a motivated Ad Ops Manager to become an integral part of our Advertising Operations team. The role will be responsible for the set-up, execution, and management of ad sales across our Tastemade TV offering. The ideal candidate is results-oriented, super digital savvy, resourceful, and innovative.
What you'll do:
Own the set-up, management, and execution of ad sales within our Tastemade TV platform.
Monitor campaign delivery on a regular basis to ensure expected delivery targets are met. Provide reporting when needed.
Provide troubleshooting support for trafficking or tag issues. Reconcile tracking/reporting between internal and 3rd parties. Investigate and resolve inventory discrepancies between ad-servers
Manage programmatic backfill by setting up DSPs and providing clients with tech infrastructure to buy on our platform.
Update and manage performance databases to share with executive team and drive decision making.
Provide contribution within the Ad Ops team on ways to continually improve the operational process, tracking tools, supporting systems, and communication channels.
What you'll bring:
Bachelor's degree required.
3 to 4 years experience in digital media ad operations and ad trafficking, preferably programmatic
Solid understanding of video ad-serving technologies, specifically DoubleClick for Publishers (DFP)/ Google Ads Manager (GAM)
Knowledge of major video DSPs, like SpotX and Telaria
Intimate knowledge of programmatic tech stack
Experience in working with and managing data with DMPs
Strong organizational, project management, and problem-solving skills with proven ability to identify and prioritize critical issues.
Strong track record for attention to detail and enthusiasm toward learning required.
Self-starter and comfortable working in a fast-paced, entrepreneurial environment.
Strong written and communication skills.
Intermediate to Advanced Excel Skills.
Knowledge of social media ad buying plus.
Advertising Account Manager
Advertising Account Manager | New York, New York
Informa is seeking an ambitious Advertising Account Manager to join our Wealth Management team in New York, New York. This role as Advertising Account Manager is a fantastic opportunity to kick start your career in Publishing/Advertising with WealthManagement.com. Wealth Management is the premier publication for financial advisors. We provide news, investment ideas, research, and practice management programs to help financial advisors succeed. We provide our advertising partners with bespoke and turnkey packages to reach and influence our valuable audience. Solutions include display advertising, webinars, events, sponsored content, podcasts, lead services, and more. The Advertising Account Manager is responsible for the day-to-day campaign management for our valued customer's advertising campaigns which includes confirming digital creatives, optimizing campaigns when needed, providing metrics to clients, relationship management, meeting preparation, competitive insight, and more. We are seeking a confident candidate with prior B2B experience and proven track record of client servicing in a digital landscape. This is a fast-paced exciting role where no day is the same.
In this role you will:
Support sales team in their attainment of territory quotas.
Monitor and communicate progress of client-facing digital advertising programs, including inventory analysis, campaign pacing and performance.
Deliver data and metrics to clients while responding to additional day-to-day client requests, questions, and inqiries in a timely fashion.
Ensure client deiverables are met by working closely with sales and supporting digital operations and shared services teams.
Prepare custom reports, proposals, and presentations for the sales team as needed.
Build relationships with customers, agency clients, and day-to-day contacts.
Ensure feedback from assigned accounts is properly captured.
Manage monthly billing and delivery reconciliation.
What you'll need to succeed:
2-4 years' experience in publishing, preferably in B2B--financial industry a plus!
Solid strategic campaign management experience and organizational skills.
Self-motivated and directed person, requiring minimal supervision for successful assignment completion.
Familiarity with ad serving systems including Google DFP, Fattail, or similar.
Fluent in advertising vernacular, ad sizes, formulas and excel experience a must.
Strong communication skills within a cross-functional environment.
You'll need a high comfort level with problem-solving using math and critical thinking skills (digital media campaigns require accurate set-up, tracking, analysis and optimization)
Familiarity with Salesforce a plus.
Who we are: Wealth Management is the premier publication for financial advisors. We provide news, trends, investment ideas, research, and practice management programs to help them succeed. We provide our advertising partners with bespoke and turnkey packages to reach this valuable audience. Solutions include display advertising, webinars, events, sponsored content, podcasts, lead services, and more.
Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
What makes Informa different:
Access to a global community of colleagues, brands and opportunities
Competitive Benefits with 401k match
Generous vacation days, 9 company holidays and time off to volunteer!
Work- Life Balance
Paid parental leave
Informa Awards to celebrate individual and team success
4 weeks parental leave
Senior Account Manager - Online Advertising
Who we are
Doodle is the world's most powerful scheduling solution, with more than 30 million monthly users. Leveraging our scheduling platform and our powerful API, global enterprises are discovering how Doodle can help them save time, close more sales deals, and convert more interview candidates.
What we're looking for
Doodle sells Advertising mainly through the programmatic channel in the US. Now, we want to go a step further and enhance direct deals with agencies and build up a network in the agencies landscape to sell more premium Ads and position ourselves as a premium partner in the Ad Industry.
Doodle is looking for an experienced Senior Account Manager to build and lead our digital advertising programs in the US for the world's leading online calendar solution. You will be responsible for building up the network with the agencies and clients, developing digital campaign strategy, maximising online/mobile adverting performance and account management of all digital campaigns (reports). You report directly to the Chief Sales Officer (based in Zurich) and work pre and post-sale to ensure fulfilment of clients' business needs. The position is responsible for media plan creation, campaign optimisation, implementation, reporting and billing.
What this role involves
Increase the revenue stream under monthly forecasts
Build up a partnership with the lead media agencies and position Doodle as one of the advertising platforms
Target and grow top digital ad spenders to drive incremental and renewal opportunities
Provide clients with targeted, customised digital ad recommendations
Attend client meeting and presentations when necessary to review post campaign performance, optimisation recommendations and renewal strategy
Oversee the launch of digital advertising campaigns across desktop, mobile and programmatic solutions and provide them with the necessary reports (Screenshots, End reporting)
It's all about relationships- you'll build positive business relationships with your clients through proactive support, on-site visits and client education/training
You'll work cross-functionally and act as a liaison between multiple internal teams (Operations, Product, Marketing, Sales) to ensure successful setup and maintenance of accounts
Minimum of 3+ years' experience in digital advertising as an Account Manager
Experience with digital ad serving technologies, web analytics and trafficking is required
Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred
Problem solving, multi-tasking, self-starter, takes initiative, attention to detail/organisation, works with a high level of integrity, works under deadlines
Skills & Abilities
Strong desire to be proactive for acquisition and takes ownership of client relationships
Strong interpersonal skills: demonstrate strong written and oral communication as well as outstanding people skills
Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies and Google Analytics
Proficiency with Microsoft PowerPoint, Word and Excel
High attention to detail and level of organisation
Desire to provide exceptional customer service and exceed client expectations
Travel as needed
What we'd like to offer you
Be part of a professional team
Flexible working hours. We build on trust, not control
A dynamic work environment with a culture that is open-minded and innovative
Your personal growth is important to us. You will have a personal, yearly budget for educational courses, conferences etc.
Amazing international team events such as retreats in the Alps or the Judean desert
So, get in touch!
At Doodle we are committed to providing an environment of mutual respect where equal employment opportunities (EEO) are available to all applicants and teammates without regard to race, colour, disability, religion, gender, sexual orientation. Doodle embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from all of you, so please do not hesitate to apply!
Digital Advertising Operations Manager
This is the ideal role for a high caliber marketing professional with significant success in campaign management and fulfillment who is looking to join a growing digital business. As a Digital Ad Operations Manager, you will be responsible for managing the creation and successful implementation of campaign activities across a wide range of digital platforms. Responsibilities include optimizing marketing campaigns across multiple products and systems, processing digital sales orders, uploading creative, and monitoring programs to make sure campaigns are running properly.
JOB RESPONSIBILITIES AND QUALIFICATIONS:
Understand, customize and optimize the entire campaign management process, including production execution and quality control
Manage daily campaign tasks through digital workflow tools and communication with market-specific teams
Verify Order Entry Details: Double check all orders have been coded correctly to various billing and fulfillment systems. Communicate changes that need to be made in order for proper fulfillment.
Campaign Reports: At month end and/or campaign end, run affidavits of performance for digital campaigns and give to market-specific teams for delivery to clients.
Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals throughout campaign contracted length. Adjust priority levels as appropriate. Alert Digital sales team of any anticipated problems.
Proficiency with digital ad operation tools and coding: various Extension vendors (display, social, seo), Appnexus OAS, HTML/Email coding, Second Street, HTML.
Continuity with Visual Production: Ensure all digital ads are created to best practices and deadlines are met so the client campaigns run on schedule.
Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of all Entercom owned sites
Bachelor's degree (B. A.) from four-year college or university
Two to three years related experience and/or training; Or equivalent combination of education and experience
Digital Advertising Manager - Paid Social
Closed Loop is a digital advertising agency whose mission is to help innovative companies like BigCommerce, Jobvite and Yext achieve massive growth. This accomplishment is due, in part, to a work environment built on mutual respect, collaboration and doing whatever it takes to find the best solution for our clients. We give our passionate, challenge-loving and high-achieving people the necessary tools and opportunities to reach their potential.
We are currently looking for an experienced Digital Advertising Manager with an expertise in Paid Social to join our team.
This can be a full-time telecommute position and is a great opportunity for those with demonstrable experience working remotely or an in-office position for people who live in the Greater Sacramento Area.
We hire people excited by three things: learning, solving new challenges, and delivering meaningful business results to clients. If this sounds like you, you have the specific skills we need and you want to join a company voted one of the best places to work in Sacramento, then let’s talk.
What you’ll do:
- Plan, launch and meticulously optimize our clients’ digital advertising accounts across paid social advertising channels
- Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
- Manage client relationships including leading client meetings (typically video calls) and setting expectations via clear, concise communications
- Analyze account data using statistical skills, compile reports and produce data visualizations
- Mentor Digital Advertising Specialists and assign tasks as needed
- Research and keep abreast of trends in paid social and other digital advertising channels
- 3+ years of experience managing paid social campaigns to specific ROI goals - B2B experience and agency experience a big plus.
- Hands on experience with multiple paid social platforms (e.g. Facebook Ads, LinkedIn Ads, Twitter Ads)
- Experience managing ALL facets of digital advertising campaigns and client relationships, including:
- Digital ad strategy
- Account & campaign design and optimization
- Placement optimization
- Audience research, strategy, segmentation & testing
- Ad development
- A/B test execution (both ads and landing pages)
- Reporting and analysis
- Client meetings and continuous client relationship management
- Demonstrable experience with data analysis, visualization and presentation
- Experience using web analytic tools (Google Analytics, Omniture, etc.)
- Amazing project management and communication skills
- High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
- Zest for managing highly complex advertising accounts for multiple clients
- High level of professionalism, accountability and personal responsibility
- Ability to travel to client sites and/or conferences on occasion
- Bachelor's Degree in Marketing, Business or related field
Why else should you join us?
- Competitive compensation: Competitive salary based on experience.
- Excellent benefits: Generous medical, dental, and vision coverage, 401k matching, Flexible Spending Account (FSA), paid holidays and paid time off.
- Interesting, challenging work: We make a point of pursuing projects we find interesting. As a result, our work includes a wide variety of clients, industries, and project types.
- Great colleagues: You’ll work with a team of experts who value skill and ability more than fancy rhetoric. We work hard and have as much fun as possible while doing it. There’s a lot of good laughter in the office.
- Lunch: We have lunch catered in from different local restaurants nearly every day, along with a variety of stocked snacks, beverages, etc. It’s true – and it’s awesome.
If you like what you see, please complete our application, upload your resume and provide us with your best cover letter.
Closed Loop is an Equal Opportunity Employer
Video Advertising Manager
The ADT Corporation (NYSE: ADT) is a leading provider of security and automation solutions in the United States and Canada for homes and businesses, people on-the-go and their network. Making security more accessible than ever before, and backed by 24/7 customer support, ADT delivers same-day service and live answer within seconds in customer operations, helping customers feel more safe and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 17,500 people throughout North America. More information is available at www.adt.com.
ADT is seeking a goal oriented and highly motivated Manager, YouTube Advertising to join the marketing organization. You will be responsible for developing and executing YouTube ad campaigns. You will segment target audiences, track ad bids, conduct A/B tests of ad copy and creative, and optimize campaigns for success. Advanced knowledge of Google Ads is preferred but the right candidate can also have advanced experience with Facebook Ads or other digital platforms. You will work closely with our creative and dedicated Google team to produce scalable video content that increases view through rates, drives lifts in awareness of ADT as a smart home brand. This role will report to the Director of Social Media and Content.
Duties and Responsibilities:
Execute paid YouTube campaigns and optimize campaigns within budget.
Contribute to ADT brand query growth
Increase YouTube's View Through Rate
Drive an attributable lift in awareness of ADT as a Smart Home Brand
Launch video influencer program to amplifying ADT's brand message
Manage campaigns to ensure that they are continually improving and growing.
Conduct A/B testing to identify high performing campaigns and incorporate learnings into future campaigns.
Understand the business to be able to build robust audience segments with strategies to build awareness and referral traffic.
Constantly analyze results and experiment with changes to find success and grow volume.
Own budget requests, forecasting, and reporting for the company's advertising on YouTube.
Monitor daily campaign pacing and performance to maximize effectiveness and efficiency of your ad campaigns.
Stay abreast of YouTube's ever changing advertising product offering and implement new ways to scale.
Work with analysts, video team, and the broader social team to develop cutting edge OLV campaigns.
Work in parallel with other teams including product marketing and marketing analytics.
Lead as a critical thinker using data and make sound decisions, even with incomplete information/under pressure.
- Bachelor's degree in marketing, statistics, economics, mathematics, finance or related field.
Experience & Skills:
5+ years of hands on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.
Must have a strong understanding on how to convert specific audiences and how to optimize based on learnings.
Comfortable with and experienced in managing multi million-dollar advertising budgets.
Experience in working with large datasets and performing quantitative analysis.
Proven ability to manage multiple projects at a time while paying strict attention to detail.
Strong mathematical and analytical skills.
Extensive experience with A/B and multivariate testing.
Strong communication skills (written and verbal).
Candidate must be self-directed and effective working independently, yet equally comfortable contributing in a fast-paced team environment.
Candidate must be organized, detail oriented, and exhibit critical thinking skills.
Candidate must have an entrepreneurial and self-starting mentality.
ADT LLC is an EEO Employer
Want to learn more about ADT?
Visit us online at www.adt.com
Advertising And Circulation Manager
Advertising and Circulation Manager
Name: Advertising and Circulation Manager
Req #: 444
Location: South Burlington
Employment Type: Full Time
Shift: 1st Shift
DR Power Equipment's South Burlington Vermont office is seeking an Advertising & Circulation Manager to join our Marketing team in our beautiful new location overlooking Vermont's Green Mountains. You will be joining us at an exciting time in our history as we grow into new markets and create innovative new products. If you're looking to be a part of a dynamic, fun-loving, hard-working team; a career at DR Power may be right for you.
The Advertising and Circulation Manager works with Customer Acquisition, Marketing,and Merchandising teams to develop a long-term strategic plan for direct-to-consumer business growth at DR Power Equipment. Oversees all circulation responsibilities, supervises the Circulation staff, provides insight on Owner/Prospect file health and trends. This role oversees all advertising responsibilities,supervises the offline Media Buying staff, provides insight on advertising performance and overall campaign health. Works with other managers to improve customer acquisition value through multi-channel data management and reporting.
Essential Duties and Responsibilities:
Works with Customer Acquisition team to improve our new and existing buyer strategies, considering the opportunities with advertising, e-commerce, and mailings.
Oversees or personally creates offline advertising plans for the DR and Generac Power Products brands by product category.
Works with the Media Buying team to implement strategic campaign plans and execute on that buying strategy staying in budget and optimizing for performance, campaign health, and profitability.
Reports on advertising performance and manages advertising spend.
Oversees the daily activities of the Media Buyers, providing guidance and backup when necessary.
Oversees or personally creates circulation plans for the DR and Generac Power Products Prospect and Owner mailings, reporting out on the overall health of our house files.
Monitors trends in mailing performance to develop mailing list projections and to advise management on the impact of those trends. This includes overseeing or preparing mailing analysis, ranging from summary KPIs to detailed mailing performance reports.
Works directly with Circulation Analyst to develop a strong B-C email program.
Oversees the daily activities of the Circulation Analysts, providing guidance and backup when necessary.
Interprets large amounts of data, build database queries, and understand how the data relates to marketing reporting, analysis, and DR Power Marketing goals.
Qualifications, Knowledge, Skills, Abilities and Physical demands:
Bachelor's degree and five years of experience is required.
Experience in business analysis, statistical analysis, and developing systems for maintenance of and reporting on marketing data is desirable.
Proficient in SQL Querying and data manipulation for list creation, reporting, analysis and insights.
Experience working with data visualization and business intelligence tools.
The ideal candidate will have working knowledge of relational databases.
Someone who continually seeks out ways to generate more revenue in our direct-to-consumer business channel.
An individual who regularly offers suggestions for improvement of production and other systems in the department and helps implement them.
A person who provides well thought-out analysis through asking questions and identifying and solving problems as they arise.
Someone who contributes to team projects and overall team effort.
Knowledge and experience with all forms of Advertising and managing large Advertising budgets.
Experience working with MS Access (creating tables, joins, queries and macros) and advanced MS Excel skills
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Up to 10% travel and valid Driver's License required.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."
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