Manager Display Job Description Sample
Sales Manager – Retail Packaging AND Display
- Fifteen+ years selling national or regional users of point-of-purchase displays, value-added packaging, and/or and fulfillment solutions. Must possess a proven track record of winning new business, successful sales grown (volume and margin), and thrive on opening new business.
- Extensive selling and leadership experience with a solid track record of delivering profitable results in the point-of-purchase/retail packaging industry, inclusive of related turn-key services such as temporary, semi-permanent, and permanent displays, creative design services, contract packaging/assembly, and logistics. Full supply chain understanding of customer’s needs from product development through point of sale to consumers is strongly preferred.
- BS or BA in business, marketing, or related field strongly preferred.
- Well-established relationships with a broad network of clients and contacts developed over years of working in the retail packaging and display space.
- Extensive knowledge of retail packaging trends, consumer trends, off-shelf merchandising, and the corrugated industry, including container designs (characteristics and specifications), enhanced graphics, pricing and costing practices, quality processes, and printing.
- Superior professional sales skills and a network of client contacts with a specific knowledge of “value-added” retail packaging products and services. Strong knowledge and application of the company’s and plant’s capabilities and resources.
- Demonstrated knowledge of general business management principles, internal financial management, and industry business practices.
- Demonstrated ability to lead and develop a winning sales team and work with a variety of functional areas (shopper marketing, design, operations) within the customer’s organization, primarily directed at the selling of their products to the retail marketplace.
- Must be comfortable providing direction to a team of sales professionals across a large geographic area on a strategic basis, working closely with internal stakeholders to develop customer proposals, and ensuring successful execution of customer-related activities to secure major new business wins.
- Deliver solutions and provide a “speed-to-market” advantage relative to our competition; make decisions quickly with superior follow through skills. Provide the necessary service to follow up and retain successful sales.
- Remain flexible and adapt to the situation and provide either leadership or follow instructions and work independently.
- Negotiate with customers and overcome objections; ability to handle pressure, stress, and rejection.
Media Manager - Display / Integrated
360i is looking for a Media Manager to join our growing team. This person must have the ambition to take the bull by the horns and want to learn, grow and partner with the best in class. This person's background should be strong in display/online video. Experience in broadcast media and/or analytics would be a plus! This person must have a detail-oriented mind with the capability to multitask and think outside of the box. The Media Manager is a key component in the overall success of the team, our clients and 360i as they are responsible for planning, optimizing and reporting on campaigns to meet and surpass the clients success metrics while also supporting the team where needed with other misc. projects and planning. This position requires collaboration with other Media teams as well as with Account Management, Analytics and Technology. If you're a team player that thrives on success, motivation and innovation and embraces a fast paced environment where the room for growth is endless then this position is perfect for you!
Media Activation and Execution:
The Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data.
Participate in and help lead digital media activations and cross-channel campaign management
Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed in line with client processes and standards
Ensure constant communication between various internal and external teams to ensure activation processes aligns with expectations
Balance, prioritize and properly assign work associated with multiple, concurrent projects
Proactively finds new ways to build the client's business and grow account
Masters and maintains vast knowledge of client's business, competition, and latest industry news and trends
Owns and monitors all agency/client budget and billing processes to ensure accuracy and timeliness
Assists in all aspects of campaign execution including: tagging, trafficking, and partner communications
Develop and maintain flowcharts and timelines for all projects
Maintain client relationships at appropriate levels for all buy/activation details
BA/BS in marketing or related field with 2+ years of online/digital media management experience; experience in broadcast and/or analytics is a plus!
Experience managing and developing strategies for digital/online video campaigns
Responsible for producing and presenting recommendations and launching campaigns from the ground up, including planning and execution
Strong analytical skills and an ability to forecast budgets and expected results based on historical performance and communicate expectations to clients
Solid understanding of DCM, Google Analytics and other media related tools (comScore, eMarketer, Forrester…)
Possess excellent communication skills (written/verbal communications, presentations, anticipate/address questions/etc.), with proven ability to effectively communicate with both junior and senior level clients directly
Experience creating and handling project plans, prioritizing tasks based on value to the business, and managing clients with multiple LOB's
A team player with a positive attitude who is able to manage expectations regarding deadlines and take an educational approach with requests
Display Targeting Product Manager
This is a unique opportunity to join a small, high-visibility team that's poised to have big impact. Anchored by the world's largest retail audience database, we help brands perfect point-of-purchase advertising, delivering media performance coupled with best-in-class targeting and reporting. We believe all digital advertising at Walmart can address the ever-evolving needs of full-funnel advertising – from shopper marketing to brand advertising, from upper funnel awareness to lower-funnel conversion, across online and offline channels.
We are looking for an exceptional individual who is intellectually curious, enthusiastic, detail-oriented, and a self-starter to join our team as a Product Manager for Display Targeting. This role is a highly visible position central to the continued growth, efficiency and success of the Walmart Media Exchange (WMX) Platform as well as the Walmart Media Group / Advertising team.
Walmart Media eXchange (WMX) houses instore and online shopping data from the world's largest retailer, Walmart. We have amazing and actionable insights that our Supplier Brand partner love and are super excited about, as we activate their campaigns either on Walmart.com or on our managed DSP.
The role will have broad exposure across product, engineering, sales, marketing and finance. The ideal candidate will have a strong background in product management with specific experience around Segmentation, Targeting and Reporting workflows.
This position will report to the Director of Product, WMX Display, within the Walmart Media Group and will be located in our San Bruno, California offices.
What You Will Get To Do:
Define the future of the Walmart Media eXchange, as well as collaborate on business strategies and partnership opportunities.
Collaborate with the Walmart Media Group Engineering Team on the development and execution of short and long-term product initiatives.
Develop clear and actionable prioritized product roadmap items in close collaboration with the Walmart Media Group's East Coast team driving visibility across all key product initiatives to drive visibility and accountability across the organization.
Identify, and analyze data sources / new partner opportunities to identify how we can augment our Segmentation and Targeting capabilities.
Support development of executive level presentations and perspectives.
Drive strategic initiatives including identifying issues, creating hypotheses, executing the analysis and translating data into meaningful insights and actions.
Identify gaps and opportunities for improving existing product and engineering operations.
Who You Are:
Customer-Centric: You are passionate about developing an efficient and impactful advertising centric product organization with a strong focus on the shopper experience.
Strong spreadsheet and presentation skills with an exceptional ability to communicate new ideas and findings.
Self-starter looking to gain broad operating experience in helping scale a fast-growing business.
Intellectually curious with strong analytical skills and communication skills
A good balance of analytical and creative thinking ensuring that business objectives are delivered consistently.
Experience in building customer facing User Interfaces, will be a plus.
Thrives under pressure, balancing multiple workstreams and priorities.
Team player who is a self-starter and is able to thrive in fast-paced, results-oriented environment.
BA/BS degree from a top school.
What We Can Offer You:
Unique opportunity to accelerate your career by owing the roadmap for the DMP of the world's largest retailer.
Exposure to high visibility and strategic projects with potential for big impact.
First-hand experience to help define the future of omni-channel advertising.
To develop and generate your professional network.
Exciting, challenging problems to solve - you'll never have a boring day at the office.
A refreshingly fun work environment where you will collaborate with a smart and talented team of product managers, engineers and business folks who care most about getting stuff done.
Opportunity to learn and participate in the growth of a Fortune One startup.
Walmart Global eCommerce is comprised of Walmart Media Group, Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.
Senior Online Marketing Manager Display Ads
About Amazon Pay:
Amazon Payments offers alternative payment solutions that allow Amazon customers to quickly and easily complete purchases on thousands of third-party sites using the information already stored in their Amazon account. In an effort to increase awareness, trial, and usage of Amazon Pay, we are leveraging our internal Amazon display advertising platform and Amazon's targeting capabilities to reach highly curated Amazon customers with special offers across our network of third-party sites and apps.
With a relentless obsession for our customers – both merchants and buyers – we are growing rapidly and offer a unique opportunity to join a small, high-visibility organization that has the potential to contribute greatly to Amazon Pay's continued growth.
Amazon Pay is seeking an experienced marketer with strength in programmatic display advertising, life-cycle marketing, segmentation, campaign testing, and optimization to launch and scale a merchant co-marketing program globally. You will play a key role on the team and will own driving strong campaign performance, revenue growth and positive customer satisfaction. You possess strong analytical ability and will develop deep expertise in Amazon's proprietary technology and performance metrics. With the Amazon Display Advertising Network, the Amazon Advertising Platform, and Amazon's vast pool of consumer behavioral data at your disposal, you will have an unparalleled ability to place the most relevant offer on the most appropriate Amazon customer at the right time to delight customers while driving sales growth for Amazon Pay merchants. You will not only work closely with internal partners to ensure flawless execution of campaigns, but will also have a key focus on improving processes and tools, ruthlessly driving efficiencies to allow us to deliver best in class customer service. The ideal candidate must be willing to work hard in a fast paced, dynamic and demanding environment.
This role will be a good fit if you:
Are a self-starter that will thrive in a complex environment where leaders are hands-on
Are highly analytical and detail oriented
Are passionate about solving issues with minimal supervision or direction
Are able to communicate complex issues in a clear and concise way
Are able to consistently create consensus solutions on challenging topics
Have hands-on experience with Ad Serving Technology
Finally, if you are obsessed with being a part of digital advertising that doesn't just deliver impressions, but delights customers with relevant products and compelling offers – then we want you to come join us and drive the adoption of Amazon Pay among merchants and buyers.
Help Amazon Pay merchants to drive more traffic to their websites and increase their total online order volume by creating strategic media plans.
Improve the cart share of Amazon Pay (as a check out method) for participant Amazon Pay merchants and increasing payment volume for Amazon Pay.
Build and forecast available inventory per targeting strategy for applicable Non-Amazon Owned & Operated properties.
Work with account management, sales, and product teams to continuously improve advertiser performance.
Manage campaign pacing, performance, and optimization through data analysis and reporting, with actionable takeaways per designated KPI.
Refine optimization and reporting processes and workflows to gain efficiencies.
Apply key learnings for wider team training and help define campaign benchmarks.
Compile weekly/mid-campaign/end of campaign reports.
Conduct bi-weekly merchant performance review calls.
Manager - Paid Search And Display Marketing (733-067)
The Manager of Paid Search and Display will be an integral part of the digital marketing team, with a focus on driving digital revenue and new customers via the paid search and display channels. This individual will be responsible for optimizing across multiple types of paid search campaigns, including branded search, non-branded search, and PLAs (Product Listing Ads), and will have an understanding of the strengths and limitations of each. Additionally, this person will be responsible for the ownership and optimization of all direct-response display marketing efforts, regardless of platform as well as the reporting and analytics tied to digital marketing channels.
Manage the optimization of paid search (PPC) campaigns with a focus on performance/ROI.
Partner with the media agency to ensure PPC campaigns are continually optimized and keyword management executed.
Partner with the media agency to optimize direct-response display campaigns with a focus on incremental revenue and new customers.
Ensure consistent tracking, analysis, and reporting of all marketing channel KPIs in daily and weekly dashboard format.
Provide analysis on performance by marketing channel via daily and weekly dashboards
Assist in ad hoc Search Engine Optimization tasks as needed under the direction of the SEO Director
Assist with monthly budget management, reconciliations, and processing of invoices
Stay in the know about industry trends, changes to key products (from Google and others), & best practices in order to make recommendations to team.
Bachelor's degree in marketing or related field.
Previous experience in digital marketing at a fast-paced eCommerce or retail company is preferred.
Minimum of 3 year of related experience in paid search inclusive of traditional SEM and PLAs for an agency or in house digital marketing department.
Proven experience with Adobe Analytics/Omniture, including ReportBuilder for Excel and/or macros.
Solid experience with Criteo and Google Display Network a plus
Strong analytical skills; proficiency in Microsoft Excel including dashboard creation/formatting
Strong written and verbal communication skills and team-working skills
High level of organization coupled with attention to detail
Interest in learning about marketing financials
Ability to prioritize multiple objectives within a fast-paced, changing environment
Aptitude to think strategically but act tactically
Job Location New York, New York, United StatesPosition TypeFull-Time/Regular
Senior Manager Paid Search And Display
Purple's mission is to help people feel better. We do that by making people laugh through our marketing, addressing daily pain points with our unique products, and giving back to communities around the country.
Purple launched January 2016 and is the culmination of 20+ years of research and experience. We've had three crazy-successful Kickstarter campaigns, built an incredible brand from scratch, are becoming more and more of a household name across the United States, and soon to be world-wide.
About This Position
We are looking for a SEM expert to manage direct-response campaigns on Google, YouTube, Yahoo and Bing, as well as other search and display marketing engines. Your success hinges on you effectively managing the paid search team and budget. You'll work with the entire marketing team to maximize ROI, drive traffic, and grow our customer base.
You enjoy pushing the boundaries of paid ad tech and love getting access to beta programs from Google, Microsoft, YouTube, and Amazon.
You have razor sharp organizational and analytical skills. You're able to take massive data sets and find wins with ease.
You like the cross-channel challenges that come with running multi-million dollar digital budgets and are an expert at using performance data to model your spend.
You're fearless, passionate, and competitive with a drive to work in a fast-paced, startup environment.
You're energetic, enthusiastic, with a sense of humor.
Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, modeling channel spend, staying on budget, estimating monthly costs and reconciling discrepancies.
Perform ongoing paid keyword discovery, expansion, and optimization.
Research, analyze, and crush competitor advertising programs.
Manage and hold the paid search team accountable for hitting numbers and growing channels aggressively and profitably.
Lead ecommerce acquisition strategy in search, display, and YouTube.
Proven paid search experience and success managing direct-response campaigns across Google, YouTube, Yahoo, Bing, and display networks.
Previous experience driving profitable campaigns with large, multi-million dollar budgets .
Well-versed in performance marketing, conversion, remarketing, shopping feeds, and funnel messaging optimization.
Up-to-date with the latest trends and best practices in search engine marketing.
Expert-level knowledge working with bid management tools.
Experience with Google Analytics, Heap, Amazon Media Group, Google Adwords, and Bing Ads.
Strong analytical skills and experience generating SEM reports.
Familiarity with Excel, and evaluating large data sets with pivot tables.
Familiarity with A/B and multivariate experiments.
Ecommerce experience a must.
Display Marketing Manager
At Lyft, community is what we are and it's what we do. It's what makes us different. To create the best ride for all, we start in our own community by creating an open, inclusive, and diverse organization where all team members are recognized for what they bring.
Lyft is adding a Display Growth Marketing Manager to our rapidly evolving Growth Marketing team to focus on our display programmatic strategy for Lyft regions. We are looking for someone driven by data and passionate about Lyft's mission: creating safer, friendlier, and more connected cities through technology. We're looking for proven leaders who can craft a channel marketing strategy and execute on it. The ideal candidate consistently delivers results, demonstrates quantitative thinking skills, and thinks strategically about their channel. You'll get in on the ground floor of one of the Top 5 fastest growing start-ups nationwide.
The Growth Marketing Manager is a seasoned performance marketer with experience growing large direct-response programs. This role will coordinate with fellow channel managers and analysts to develop and implement strategies to grow our supply/demand marketing programs. This role will partner closely with other channel leads to identify key learnings and implement cross-channel.
Strategically drive the growth of the Lyft display program managing display channels across driver acquisition programs
Fluid and deep understanding of the display programmatic industry, and the different optimization levers across the account landscape
Proven experience managing prospecting and remarketing web programs to deliver efficient growth
Direct experience managing display programs on the Google Display Network
Demonstrated experience testing and scaling new potential display programmatic partners
Lead cross-functional display initiatives amongst operations, vendors, and contractors
Partner with analytics and marketing technology team on roadmap planning and strategic initiatives
Strong understanding of performance based creative optimization and the different elements that drive higher Yield/CTR
Develop win-win partnerships with our key strategic partnerships; interface regularly with partners to diagnose setup, troubleshooting, and technical issues
Present and review performance to executive stakeholders
Partner with analytics team to build robust reporting and dive into data beyond surface level
Experience & Skills:
BA / BS with quantitative focus (Statistics, Economics, Math, Business)
5+ years experience in Display with hands on campaign management and program management experience.
Experience with Display tools (Google Display Network, Yahoo! Gemini Network)
Analytical mindset, ability to leverage SQL to access internal data
Strong interpersonal and communication skills, with the ability to communicate and influence effectively across various departments
Impeccable organization skills: ability to handle multiple projects from strategy to execution
Team Player – Willingness to dive in to help/support other team members: we all win or lose together.
Ownership mentality – Your program performance rests on your shoulders
Ability to work and thrive in a fast-paced and high-pressure environment
Expert Excel Skills (Pivot Tables, Advanced Formulas, Data Manipulation)
Have a "do whatever it takes" mentality to bring the program to the next level
Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.
Display Silicon Engineering Program Manager
Are you a technical leader of groundbreaking display silcon designs from concept to mass production? Do you have the technical knowledge and social skills to drive and inspire project teams to deliver state of the art solutions in daring timelines?
As a Display Silicon Engineering Program Manager, you will utilize your Program / Project management skills and have significant responsibility for driving Silicon program schedules and resolving technical issues to deliver groundbreaking silicon on-time. This is an individual contributor role, helping lead the development process for Custom Silicon used in Apple products. Your role encompasses driving full silicon cycle for display driver chips from initial concept, implementation, validation and qualification to customer delivery.
Typically requires 5+ years of experience in chip design or technology process development with mixed-signal and/or analog experience preferred.1+ Years Technical Program or Project Management, Systems Support/Customer Support exp.Experience working in a dynamic engineering environment and real-time crisis management skills.Strong desire to own/drive project development using well-defined metrics.Experience working with ASIC & VLSI design flows, and running silicon projects from concept to production.Experience with designing analog and mixed-signal blocks including LDOs, ADCs, DACs and/or small signal gain blocks desireable.Experience with display products and driver chips is a plus.
- You will work on a EPM team responsible for driving technical issue resolution to enable on-time silicon to meet daring product schedules. • Drive internal program process to guarantee high quality silicon definition and precise design execution related to display silicon.• Supporting high-level task execution in a dynamic core technology design team. • Interfacing and driving silicon issues within multi-functional teams: Design, Verification, Validation, Technology, Module, System Hardware and Core Software. • Focusing design teams on meeting near term achievements and unblocking technical issues by pulling together the right technical expert(s) to resolve the issues with data based decision-making. • Attend and drive technical sessions with suppliers/design partners to track & follow up issues/escalations. • Focused issue reporting, bug tracking, and communication of program risks & status.• You should be able to have technical discussions related to the display driver IC with the multi-functional teams.
MS or BS Degree in technical discipline
Display Advertising Account Manager
DMV.ORG, a top-ranking online publishing house, is seeking an energetic, analytically-minded self-starter to work with our team in beautiful Encinitas, California. In this role, you will be responsible for managing the creation and successful implementation of digital display and data campaigns across a range of digital platforms. You will be managing online advertising campaigns end-to-end. You will work directly with multiple internal teams to execute on all aspects of the campaign's lifecycle, including ad traffic and inventory management with varying degrees of account management support for sales.
Primary Duties and Responsibilities:
The Display Advertising Account Manager will report to the Department Manager of Display Advertising. This person will play a key role in the function of the Ad Ops group, helping to support the sales, configuration, billing, and optimization efforts around each campaign. This role will be responsible for such tasks as:
Assisting in the understanding of client needs and KPIs to help research, strategize, and develop proposals and media plans
Confirm inventory availability as requested by sales
Collect reporting requirements and creative assets, and aid in setting timelines to ensure an on-time campaign launch
Aid in trafficking of campaigns in Doubleclick for Publishers
Ensure the timely launch of every campaign assigned to you with a high degree of accuracy
Ensure client assets meet Ad and QA guidelines as well as client expectations
Work closely with Sales to develop a regularly scheduled performance review for each campaign
Collaborate with Advertising Operations to develop optimization strategies and detail changes
Provide analysis and commentary for client reports
Troubleshoot any ad creative issues that affect tracking, implementation, or reporting
Create & monitor reports on campaign delivery and performance in order to make recommendations for optimization
Support revenue projections, client billing, and reconciliation
Qualifications and Background:
Strong understanding of display advertising, programmatic or direct buying techniques
Familiarity and working knowledge of industry terms and acronyms such as CPM, CPA, CPC, CTR, CR, and viewability.
Strong understanding of website analytics and metrics that may impact the success of a campaign such as page impressions, uniques, time on site, bounce rate, retention, and viewability
2-3 years of experience in a digital media/marketing role; one that's been customer service or account management-oriented
Strong communication skills and the ability to confidently present your own ideas and assist sales in strategy where needed
Previous experience managing a portfolio of campaigns, structuring media buys, or providing account support
Proficient in DoubleClick for Publishers
Advanced usage of Excel
Ability to spot data trends, understand and evaluate budget/results, discover upsell opportunities, manage campaign pace, and measure KPIs and other numeric data effectively
Strong problem-solving skills including identifying campaign pitfalls and providing custom solutions
An extremely detail-oriented and dependable work ethic
Strong time management and organizational skills, with an ability to complete tasks in a fast-paced, deadline-driven environment
Nice to Have:
2-3 years of experience in the display advertising space
Experience putting together large-scale media proposals and RFP responses for Direct Response or Branding campaigns
Experience with ad tech systems: SSPs (supply-side platforms), DSPs (demand-side platforms), exchanges, ad servers, etc.
Strong interest in understanding the ad tech landscape
Not Just a Job, but a Lifestyle!
Our health benefits include:
Two different carriers
Eight plan options
Up to 85% employer-paid medical, dental, vision, and life insurance
Employer-matching 401K plan—because we want you to make money on your money
Want More Perks?
Hungry? We feed you daily, with nutritious and delicious catered lunches, plus snacks, coffee, and tea throughout the office
Balance your work life with your home life—we offer weekly work-from-home days and 3 weeks of PTO per year
Feeling overworked? Enjoy in-house yoga class, massage, and mindfulness practice
Ready to let your hair down? We work hard to play hard, with quarterly celebrations, volunteering events, and success bonuses
Display Pmic Architecture Manager
Apple's display silicon team is seeking a PMIC architecture manager to support Apple's next generation display technology. In addition to management experience, this position requires deep technical understanding of power, analog and mixed-signal design and all related processes, tools and methodologies. The display PMIC manager will work cross functionally with multiple internal teams to define and architect new PMICs used in Apple's world-class displays.
- You will have 10+ years of Analog/Power and Mixed-Signal design experience, leading IC design and architecture.- Circuit design experience including, but not limited to PMIC, signal conditioning, data converters, high-voltage MOS devices and switching power supplies.- Authority in theory and operation of power delivery systems and networks.
Authority in DC-DC power converter and other PWM technologies, including multi-phase architectures.
Experienced in optimal PCB layout considerations for power, area and signal integrity.
Experienced in system design and signal processing in mixed-signal SoCs.
Proven ability to meet bold and dynamic work objectives.
Excellent communication, interpersonal and leadership skills to coordinate multiple Apple teams and vendors.
As a key member of the display silicon architecture team, you will lead a team that defines new PMIC architectures for the next generation of display technology. You will use your authoritative knowledge of PMIC design to enable new Apple display technology. CORE RESPONSIBILITIES INCLUDE: - Leading display PMIC technology roadmap and architecture team, leading multi-functional engineering collaboration, vendor management and attending design reviews.
- In this hands-on role, you will perform feasibility studies, architecture trade-offs and innovate to support emerging display technology.
MSEE is required
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