Marketing Manager Job Description Sample
TEGNA is seeking a team and results-oriented, Marketing Manager for our corporate marketing department. The marketing manager will benefit from a variety of experiences reporting into the division's VP, Marketing. Key responsibilities include:
Leading the execution and implementation of multi-platform corporate marketing projects and campaigns including but not limited to product launches, leadership summits, marketing partnerships, vendor relationships, creative production and more.
Supporting marketing use of audience data and insights. Working as a partner with the insights and technology teams to ensure marketing is leveraging all available tools that can help with campaign planning, execution and measurement.
Taking corporate ownership of select marketing 'regions' in the division. Work alongside select marketing leaders to ensure our affiliates have everything they need to succeed in growing multi-platform audience.
Serving as an internal ambassador and partner to other divisions including news, digital, corporate communications, human resources, research, programming, and more.
Actively participating in cross-functional projects and when necessary, owning select projects involving multiple stakeholders from start to finish.
Building and maintaining recruiting database of potential marketing talent to help stations identify and recruit top talent.
Establishing and maintaining productive working relationships with 41 local marketing teams and our external agency partners all across the country.
The ideal candidate possess excellent interpersonal skills, appreciates dotting "i"s and crossing "t"s and gets an adrenaline rush when a plan comes together with flawless execution, especially in a deadline driven environment. They are a proactive self-starter who enjoys working with a variety of people and serving as an ambassador for a large corporation. They are equal parts left and right brain – on the one hand they love to write and create but are also have modern day performance marketing chops. They are full of positive energy and armed with a can-do, solution-oriented attitude. They know when to take control and when to lean back, utilizing sound judgment and strong social skills.
At least 4-6 years marketing experience, preferably in media or adjacent category
Experience with collaboration software including SharePoint, Box.com, Slack, etc.
Exceptional reputation and professional ethos
Bachelor's degree in journalism, marketing or related field
MAC and PC proficient
Work with TEGNA's in-house design agency, creative team and outside partners to develop marketing toolkit for mobile app launch. Manage all deliverables to ensure campaign delivers on-time, on-team, on-budget and on-strategy. Troubleshoot issues along the way in real-time and monitor campaign for flawless execution. Measure campaign effectiveness against pre-set benchmarks and deliver recap report.
Co-produce on-location summit for ~200 attendees, including completing site-visits, working with vendors, facilitating internal brainstorming sessions, developing summit schedule, partnering with speakers and ensuring summit runs flawlessly.
Partner with digital team to help launch new podcast brand. Help build out brand strategy, develop launch campaign strategy and creative in tandem with creative team and VP, Marketing.
Maintain marketing on-boarding guide and materials to ensure new marketers enter the company effectively and ready to thrive.
Partner with local teams on paid media campaigns – help ensure they get the insights they need, work with them to measure effectiveness and help socialize results within corporate environment.
Partner with corporate IT on process mapping to improve marketing workflows.
Support VP institute brand-driven culture. Work on strategy decks, ideate on new methodologies, help strategize and implement brand summits, etc.
Take ownership of digital content verticals, e.g. DEALBOSS, HeartThreads. Work with vertical leads to help grow audience for emerging TEGNA sub-brands.
TEGNA Media (NYSE: TGNA) is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including our "Over-the-Top" advertising and data solutions platform, Premion. TEGNA Inc. is an innovative media company that serves the greater good of our communities. With 49 stations in 41 markets, TEGNA delivers relevant content and information to consumers across media channels. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
Want to influence a generation? How about working in a place where you know you make a difference? Try one of our 4000 public and private school locations managed by Chartwells School Dining Services. That's about 1.6 million young students we provide meals and food service for each day. Eat. Learn. Live exemplifies Chartwells' promise and philosophy that nourishing students is not only our business; it's our commitment to the communities in which we serve.
The Marketing Manager is a key member of the Chartwells K12 team supporting a school district with responsibility for driving outcomes of the onsite team and partnering with operations to grow participation and drive the business. At Chartwells K12 we are looking for an outgoing marketing expert who is passionate about building a brand that supports students, wellness and creating a collaborative culture and ultimately shaping district wide marketing and promotional strategy. The role is multifaceted with oversight of strategic marketing initiatives that improve participation and drive new revenue. To reach these goals, you will handle the following:
Partners with operations, district and regional marketing to develop and review marketing plan that builds business and client/guest engagement
Implements results oriented marketing across the district
Utilizes success metrics and reporting mechanisms for marketing plans and initiatives
Reviews weekly/monthly reports on engagement, participation and customer feedback to identify optimizations
Directs implementation of core marketing programs including but not limited to promotional initiatives, national campaigns and café concepts
Supports retail partnerships and merchandising strategies that promote sales growth
Creates and develops relationships with key internal (culinary, dieticians, operations) and external groups
Works with student groups to gather feedback, gauge and measure customer satisfaction
Develop local promotions to engage and maximize student customer engagement
Develops and maintains client relationship
Works with District Marketing Manager to ensure appropriate collaboration and implementation of Chartwells K12 programs and promotions
Presents ideas, initiatives and results to multi-level audiences
Coordinate social media content representative of Chartwells K12 branding and partnership priorities
Documents, reports and coordinates case studies on key initiatives, launches and account activities to district and regional marketing
Bachelor's degree preferred with a major in marketing, advertising or related field
Minimum three years marketing management experience required
Restaurant, fast casual or food marketing experience a plus
Project management skills and ability to multi-task
Excellent oral and written communicator who remains abreast of local trends
Ability to present to groups with multi-level participants
Self-starter with outstanding planning and implementation skills
Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook
Apply to Chartwells Schools today!
Chartwells Schools is a member of Compass Group USA
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Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Req ID: 248431
At nTopology, we're passionate about building next generation engineering solutions. We enable the most innovative engineering companies in the world to transform how they develop, test, and manufacture better products faster. Our software has been used to engineer mission critical satellites, deliver stronger and lighter medical implants for patients in need, and allow engineers to create complex, high-performance products never before possible. If a fast-paced, collaborative and high-performing environment excites you, we'd love for you to join us.
You might describe yourself as analytical, creative, organized, and curious. You have experience in planning engaging marketing programs and using modern marketing technology to deliver those programs. You enjoy setting up elegant workflow in marketing automation platforms, conducting quality assurance, measuring results and making informed decisions based on what you learn.
- Manage business-to-business marketing programs in Pardot for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
- Work closely with content and design teams to create landing pages in for webinar registration and gated content.
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
- Work closely with product marketing on mapping marketing database segmentation to personas.
- Ensure all Pardot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
- Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
- Facilitate a marketing program retrospective following completion of each marketing program.
- Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
- Work with our marketing and sales teams to become an expert on the company's lead funnel - from web visitor to customer and everything in-between.
- Participate in marketing technology evaluation.
- Document all processes in the handbook and update as needed.
- Excellent spoken and written English.
- Deep empathy for our audience of Engineers and Executives in the enterprise design, engineering and manufacturing space. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications.
- You are obsessed with making customers happy. You know that spam, unclear directions, and unnecessary clicks/forms/inputs can be incredibly annoying.
- Power user of marketing automation software (Pardot preferred).
- Power user of CRM software (Salesforce preferred).
- Experience working in a B2B software marketing team.
- Experience with SaaS software model
- Proficiency in MS Excel or Google Sheets.
- competitive salary
- outstanding PTO and leave policy
- STD & LTD
- commuter benefits
nTopology is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. nTopology is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
Job ID2019-90744 JOB OVERVIEW "Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air."- Sunrise Leader
We are currently seeking a Marketing Manager at our Community Support Office located in McLean, Va. The position will collaborate with cross functional groups to develop, manage and implement integrated marketing programs to support Sunrise sales goals and promote Sunrise's portfolio of brands. This role will manage and execute tactical brand programs designed to drive lead generation and grow brand awareness, communicate the brand(s) mission to external audiences and internal teams and drive revenue to communities. In this role, you will oversee the governance of field marketing support maintaining existing process and introducing enhancements to current structure. Candidate should be a creative self-starter, savvy communicator, smart problem solver, skilled project manager and trusted advisor to help reinforce Sunrise's strong culture and brand standards to benefit internal and external audiences.
RESPONSIBILITIES & QUALIFICATIONS
Plan, execute, and manage brand, regional and local integrated marketing plans/initiatives focused on driving lead generation and brand awareness for Sunrise's Portfolio of brands.
Develop go-to-market strategies to address localized, regional/market, and brand level opportunities.
Build integrated marketing programs with regional partners to drive opportunity growth & brand engagement.
Serve as a strategic counselor to the Sales and Operations teams, advising on pro-active marketing campaigns, messaging and tactics to support key growth initiatives.
Support Sales & Operations teams and channel partners through development of sales collateral, sales tools, competitive information and insights.
Evaluate, measure and report on strategic effectiveness, impact and ROI for program efforts & marketing activities.
Assist with measurement and analysis of marketing and promotional activities to understand effectiveness, usage and awareness.
Support the evolution of Sunrise's marketing automation platform, identifying opportunities for A/B testing, audience segmentation and optimizing campaigns to increase effectiveness.
Enforce, evaluate and streamline business processes to maximize efficiency and effectiveness within the department.
Protects Sunrise's brand integrity, ensuring consistent and effective implementation of brand standards and guidelines across brand creative.
Develops third-party relationships with vendors as needed and directed, setting expectations and deadlines and managing project scope and budget.
Bachelor's degree in marketing, communications or other applicable fields
5-7 years of marketing experience
Experience managing vendor & third-party relationships
Agency or hospitality background is highly desired
Good knowledge of digital marketing tactics and best practices
Outstanding communicator and creative thinker
Proficient in marketing automation and analytics
Optimistic collaborator, exceptionally detail oriented, quality driven and able to effectively manage and prioritize multiple tasks
Excellent oral and written communications skills
Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Strong problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems; ability to develop problem solving skills among direct reports and other team members as appropriate
Excellent public speaking skills; includes ability to effectively address any audience or constituent group as appropriate; includes capability to originate and/or organize concepts and other information for effective communication
Understanding of principles and practical application of branding, advertising, direct marketing, marketing automation and sales in support of building customer relationships, share of voice and emotional connections with target audiences.
Sunrise maintains a drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a drug and alcohol test.
Sunrise maintains a drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a drug and alcohol test.
ABOUT SUNRISESunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise. At Sunrise, you will… Make a Difference Every DayWe are passionate about our mission — to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.
Be Part of a Uniquely Supportive CommunityThe care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.
Ignite Your PotentialWe believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals. Apply today to learn why Sunrise Senior Living is a certified Great Place to Work ®
Why Choose HNTB?
For more than a century, HNTB has helped deliver infrastructure solutions that best meet the unique needs of our clients. With client relationships spanning decades, we understand infrastructure life cycles and have the perspective to solve technical challenges with clarity and imagination. We are far more than a design firm. We see and help address far-reaching issues of financing, legislation, design, construction, community outreach and ongoing operations. As employee-owners committed to the highest levels of performance, we enable clients to achieve their goals and inspiring visions.At HNTB, we're encouraged to go beyond discovering mere solutions that will impact our very landscape. We are encouraged to ask, "What if?" Our HNTB family fosters an inventive and resourceful commitment to finding unique answers to complex problems. We believe that the act of wondering sparks creativity. We will work to foster your creativity, career and personal growth. Come join HNTB and unleash your spark of imagination.For you, "together" can mean the chance to put together an exciting career. At HNTB "together" also means collaborating across geographies and disciplines within the firm. And "together" means that we are partners with our clients. Our goals are linked, and their success is our success. "Together" means that we are engaged in the communities we serve — we live there — and are committed to their growth and development.
Just like we are committed to delivering for our clients, HNTB is also committed to delivering for you by offering benefits to protect the health of you and your family, help you balance family and career, and build your savings for retirement. Learn more at https://www.myhntbtotalrewards.com.
The time is right to join HNTB Corporation! HNTB is currently seeking a Marketing Manager in our Bellevue, WA office.
Responsible for implementation of the marketing strategy achieved through the supervisory coordination and efficient operation of a proposal preparation and graphic design group.
Responsible for establishing proper staffing levels and overall staff management within the marketing group, including performance reviews, work allocation and training and mentoring of staff. Helps facilitate multi-office, multi-division, multi-discipline cooperation on areas such as job sharing and mega-project initiatives.
Ensures schedules are met and various aspects of the proposals (Technical Scope, Staff Qualification and Experience, Biographical Data, etc.) and other marketing materials are accurate and delivered in a timely manner.
Works with division/district leadership to support the execution and monitoring of strategic business plans, client service plans and external relationship plans, including specific client focus initiatives, mega project pursuit strategies and other targeted project pursuits.
Participates and plays an active role in marketing related meetings for key activities with the division/district, including leading client service plan review meetings, war rooms, pursuit kick-off meetings, etc. Leads monthly and regularly scheduled marketing meetings. Tracks action items and schedules and tracks separate pursuit strategy sessions. Provides training to regional leadership on use of HNTB sales tools (leads and fees, sales reports, CRM) and conducts marketing brown bags to local offices.
Maintains a thorough working knowledge of key division/district project pursuits. Maintains a working knowledge of division/district sales goals and marketing budgets. Has an understanding of performance relative to these goals and budgets. Analyzes marketing costs and provide feedback to local and divisional leadership.
Understands and is a champion of HNTB's client focus philosophy, supporting it by attendance at client service team meetings and by providing support to client service leaders in the preparation of materials for specific client focus activities for foundation and future foundation clients.
Leads large or complex proposal efforts, as needed. Leads special projects as they relate to division initiatives.
Performs other duties as assigned.
Basic Qualification Bachelor's degree in Marketing, Communications, Journalism, Business or related degree 7 years related experience Preferred Qualification/Skills2 years A/E experience 2 years supervisory experience
Excellent verbal and written communication skills.
Knows the industry landscape and is aware of latest developments.
Ability to function in a team setting and provide and take direction from colleagues.
Ability to collaborate with a range of professionals.
Excellent organizational and time-management skills with ability to multi-task.
Ability to assess problems and implement solutions.
Ability to manage and prioritize multiple projects, deadlines and budgets.
Proficient with Microsoft office, SharePoint, Adobe and other communications-related software programs.
Proven ability to develop and execute communication programs and confidently work with company executives.
Can-do attitude, flexible, and ability to work in a fast-paced, deadline drive atmosphere. General Work Conditions Office Environment: Work is generally performed in an office environment in which there is only minimal exposure to potentially unpleasant working conditions. Incumbent must have the ability to stand and sit frequently, and reach horizontally as well as vertically for overhead use.
HNTB Corporation is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran. The HNTB Companies are an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, national origin, age, disability, pregnancy status, sexual orientation, gender identity, veteran status, marital status, genetic information, citizenship status, or other status protected by law. In compliance with the Immigration Reform and Control Act of 1986, we will hire only U.S. citizens and aliens lawfully authorized to work in the United States (if the position is or will be one which is subject to U.S. law). We will provide reasonable accommodation for qualified individual with a disability where appropriate.
"EEO is the Law" Poster
"EEO is the Law" Poster Supplement
Who We Are:
JOOR is wholesale's leading digital marketplace and data exchange, connecting the world's best brands and top retailers for faster, easier, and smarter business. The only platform serving the needs of both buyers and sellers, there are more than 8,600 brands and 190,000 retail locations on JOOR. Brands and retailers with a Full Access subscription to JOOR rid themselves of manual processes and grow their businesses through more efficient and impactful exchange of product data, order processing, assortment planning, and real-time analytics. JOOR is headquartered in New York City and has offices in London, Los Angeles, Madrid, Melbourne, Milan, Paris and Philadelphia.
We are a team of wholesale industry experts and technologists passionate about transforming the wholesale industry through disruptive products and services. Join us!
We welcomed an exciting new CEO and management team
We are building software that is transforming an industry
Our industry-leading technology won an American Business (Stevie) Award
We are global and rapidly growing
We are one of the most diverse and inclusive tech companies
Who You Are:
JOOR, the world's largest wholesale platform, is in search of a results-driven Global Demand Generation Director. This role is part of a small, nimble team that is excited to make a huge impact in 2019.
To be successful in this role, you'll be eager to roll your sleeves up and make things happen. You're all about proving impact with data, and you know how to work within the industry-standard platforms to collect said data and automate marketing touch points for scale.
What You'll Do:
Develop, plan and implement a scalable corporate marketing plan that elevates awareness and drives consideration for JOOR
Create and maintain a strong library of sales enablement materials that effectively support the sales process and align with JOOR's value proposition
Work closely with product marketing to plan for feature and product releases; develop or update supporting sales materials and create & execute promotion plan as appropriate
Develop a strong cadence of press coverage & analyst relations, executive speaking opportunities, and submissions to relevant awards to drive brand awareness
Define key performance indicators and dashboards to measure, optimize, and focus corporate marketing activities
Create and maintain annual event & trade show calendar, identify opportunities for attendance and sponsorships
Plan and execute custom events and experiences for prospects and customers in key local markets or alongside industry events
Identify and manage partner relationships and ensure any programs are executed effectively
Manage day-to-day activity of JOOR's social media accounts
Effectively communicate corporate marketing plans and metrics regularly to internal stakeholders
What We're Looking For:
At least 3-5 years of corporate marketing experience preferably within a tech startup.
Proven, successful corporate marketing plan creation, execution, measurement, analysis, and reporting
Experience managing marketing budgets and external stakeholders such as contractors and agencies
A customer-centric mindset and approach
Highly collaborative, self-starter and always focused on producing great work and outcomes for the business
Positive, energetic attitude
Experience in working with cross-functional teams
Bi-lingual a huge plus, particularly french!
What We Offer:
Access to Market Weeks to see the product in action
Collaborate with our teams in NY, LA, London, Madrid, Melbourne, Milan, Paris and Philadelphia
Need a break? Flexible "My Time" policy - We want you at your best!
Medical, Dental, Vision, Commuter and 401k plans
Regular social events, including happy hours, lunch & learns, company off-sites, Meetups and speaker series
Transparency into the state of our business via monthly all-hands meetings, showcasing the company's performance in relation to revenue and growth
At Schwan's Company, we are a fast-paced, innovative team, focused on bringing delicious foods to our customers. If you're passionate about food and creating a successful future, this is the place for you. Based in Minnesota, Schwan's is a national, multibillion-dollar company that manufactures and markets quality foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony's® and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts, Pagoda® Asian-style snacks and Schwan's® home delivery. To learn more about Schwan's, visit www.SchwansCompany.com .
We are searching for dynamic and forward-thinking Marketing Managers to work within one of our two business units: Consumer Brands, and Food Service. As a Marketing Manager, you will be responsible for leading and delivering the annual brand plans through strategic planning, P&L management, forecasting new product innovation, pricing and effective marketing programs. You'll have the opportunity to work within one of our exciting business units; run one of our retail brands, or take the helm of a Food Service channel (K-12 schools, convenience stores, restaurant chains, etc.). In all roles you will partner cross-functionally with senior leaders in defining strategy, leading execution, and establishing and assessing key performance indicators. Some roles will have an emphasis on product innovation strategy, or E-commerce.
In joining Schwan's as a Marketing Manager, you are joining a marketing team that invests in your development and supports development moves within and across the function. You will have opportunity to hone both marketing competencies and leadership skills to accelerate your career.
You will lead strategy and develop growth plans for one of several key channels (K-12, C-Stores, National Accounts, or Street Business) or Product portfolios (Pizza, Asian, Desserts). You will also Identify and commercialize Channel-specific and cross-channel innovation, lead our Strategic Growth Planning process while executing the Annual Operating Plan to deliver our financial targets Food Service is a dynamic channel where you will need to develop strong relationships with the sales teams to identify and prioritize customer opportunities.
You will be responsible for our category leading consumer brands: Red Baron & Freschetta Pizza, Edwards Desserts, among others. In this role, you will establish the vision & purpose for our brands, develop clear, actionable strategies for bringing those visions to life and execute the annual plans to deliver on your P&L commitments. There are also opportunities to work across various disciplines including integrated marketing, eCommerce, and growth or margin innovation. In consumer brands you are the brand entrepreneur, leveraging and developing your toolkit as a business owner across all levers of the P&L to deliver top & bottom line growth.
Responsibilities may include:
Accountable for developing, communicating, and executing brand objectives, strategies, and tactics for growth
Manages brand equity and develops creative platforms and marketing programs that support the growth and development of the established equity
Manages brand P&L in the areas of sales/volume, trade spending, revenue reductions, cost of goods, and advertising
Leads and facilitates coordination with internal functions in support of executing the annual brand/product plans including the areas of Sales, Trade Marketing, Manufacturing, Demand Planning, Cost Accounting, Finance, Information Services, Legal and Business Development
Accountable for developing long term brand vision and innovation plans (3 - 5 years)
May manage marketing associate(s)- directing daily activities and providing coaching and development
Analyze multiple categories to understand consumer jobs to be done, underlying performance drivers, identify whitespace and define topline growth opportunities
Creatively assess category opportunities and define Schwan's brand's sustainable competitive advantage and differentiation in that space
Develop holistic business cases to justify time, $$ and resource investment
Education: MBA Degree required
Years of Related Experience: 6+ years of years of related experience. Food or CPG experience strongly preferred
Strong results orientation driven by curiosity, passion, and personal accountability
Excellent communication skills including strong presentation skills
Thorough understanding of general business principles, including effective analytical skills
Ability to work collaboratively and lead cross-functional teams to deliver results
Competent in evaluating and leveraging primary and secondary research, syndicated data, and financial information to develop strategic and tactical recommendations
Ability to develop and work within budgets
The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
Job Type: Exempt
Business Unit: Schwan's Food Service, Inc.
Req #: 19003623 Apply Now
Regional Marketing Manager – North America (NAM), Aptar Pharma
Create, Innovate, Deliver Solutions! This is what you can expect from a career at Aptar Pharma. We have an exciting opportunity for a Regional Marketing Manager at our location in Congers, New York. Aptar Pharma is part of Aptar Group, a global leader of dispenser systems for the packaging industry. We continue to set industry standards providing our customers innovative drug delivery devices, components and services.
If you are curious, self-motivated and eager for new challenges in a growing Company, we are the next step in your career!
What You Will Do at Aptar Pharma.
The primary mission of the Regional Marketing Manager, NA Pharma is to develop and deliver effective Marketing & Communications plans for the North America region supporting business strategies and aligned with Aptar Pharma's global brand for each sales divisions. Duties include but are not limited to:
Play a key role in the development and implementation of the Regional Marketing & Communications strategy and annual plans supporting the assigned region and business.
Provide regional input for global Aptar Pharma Brand Development and Communications goals.
Develop and implement the Regional Trade Shows & Conference Strategy, including identification and optimization of events based on target audiences, determining appropriate presence levels, key messaging strategy and meeting KPIs.
Flawless execution of Regional Trade Show & Conference annual plans (approximately 15-20 events per year), including identifying sponsorship and speaking opportunities for Aptar Pharma, executing planned activation, leading customer and prommotional communication plans, and ensuring messaging meets global standards.
Provide Sales with customer-related marketing support around product launches, events such as Innovation days, communication via social media
Support CRM activities to help generate leads
Conduct market analysis to identify new business opportunities and market intelligence to keep teams updated on competitive activity in the region.
Develop and deliver projects and communications tools to support the regional marketing & communications needs in the region.
Projects may include Special events, Media Relations, Public Relations and Press Releases, Editorial Article development, Social Media, Advertising, Trade Shows, Conferences, Sales materials, Product launches, Customer Studies, Digital Projects including Website and Webinars, amongst other.
Manage local marketing samples, literature and promotional materials
Advise on marketing activities to ensure all are consistent with global branding guidelines.
Support Aptar Pharma global operational marketing initiatives in the region. (Branding, Customer Segmentation, Customer Satisfaction Surveys, etc.)
Develop and proactively manage annual marketing budget
Source and manage external supplier network such as creative and graphic agencies, booth builder, etc.
What Aptar Pharma Is Looking For
Bachelor's degree in Marketing or related field
7-10 years of experience in marketing and communications (Product, Brand or Regional Marketing, Communications, Promotions, Events). Preferably within B2B and within the pharmaceutical and medical device markets.
Experience developing and executing marketing/communications plans, strategies, projects and tools
Proven experience acting as a business consultant and advisor in your work, facilitating growth strategies through marketing.
Experience managing agencies and suppliers on creative projects
Establishing and maintaining effective relationships working in a multicultural/multinational business unit environment.
Strong project management, organizational skills
Ability to multi-task/project manage multiple projects and timelines at a time
Excellent oral and written communication skills, ability to convey information in an engaging way
Strong analytical skills
Attention to detail / proactive problem solving
IT skills (MS office). CRM, Photoshop a plus.
English fluency required, both oral and written
Ability to travel at least 20%.
Aptar Pharma, Congers
250 Route 303 North
Congers, NY 10920
Create, Innovate, Deliver Solutions!
Aptar is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
This position reports to the Property Manager. This position leads onsite marketing and leasing, administers website updates, oversees the development of marketing tools to support onsite leasing, and assists with the development of marketing programs. This position is also responsible for spearheading our social networking policy and brand implementation.
Maintain an excellent customer service relationship by adhering to the Peak Service Standards
Assist with the brand management in making sure that the brand is being appropriately represented at a community level
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Property Manager
Work with the Property Manager to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
Develop annual property marketing plans
Develop and manage Resident Programs
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Accurately prepare and have a thorough knowledge of all lease-related paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
Create or review and manage all property promotional items
Education/Experience and Technical
Experience in multi-family sales, leasing, or management, preferred.
High degree of proficiency in Powerpoint, MS Word and Excel
Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms
Bachelor degree in Marketing, Communications, Business, Real Estate or other related field is preferred
Ability to read and write English fluently
Ability to perform basic to intermediate math
Computer literacy required
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
The person in this position will need to be able to travel around town, market on campus and stand for long periods of time.
Constantly operates a computer and other office productivity machinery (i.e., a calculator, copy machine, and computer printer)
The person in this position frequently communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
FUJIFILM North America Corporation is a marketing subsidiary of FUJIFILM Corporation in Tokyo, Japan that provides equipment, consumables and technical support to the graphic arts industry; digital photo processing equipment, technical support and fulfillment services for commercial and consumer customers; consumer digital cameras, and motion picture films. The company is comprised of five operating divisions: Photo Imaging Products; Graphic Systems Products; Electronic Imaging Products; Motion Picture Film Products; and Optical Devices.
This position reports directly to the Senior Marketing Manager and has overall responsibility for planning and executing the day-to-day marketing strategy for Walmart Photo. The role is accountable for developing well rounded, strategic creative plans based upon the directives set by the Senior Marketing Manager in annual and seasonal campaigns. This person will be responsible for directing and managing the Walmart Photo 3rd party agency of record to successfully bring campaigns and tactics to fruition effectively and in a timely manner. Additionally, this hire will be a customer-facing representative of Fujifilm with Walmart and other 3rd parties as it relates to creative and marketing execution. This position has one direct report in Bentonville (Assistant Marketing Manager)
Develop a Walmart Photo annual execution plan, per directives set by the Senior Marketing Manager in the annual marketing plan and seasonal campaigns.
Develop and manage an annual Walmart Photo calendar for this plan inclusive of all launch dates, deadlines and specific deliverables. The expectation is that all deliverables will be finalized at least 90 days before launch.
Manage the weekly marketing meetings with the Walmart Photo team, including preparing the weekly agenda, materials and webinar set-up. Work with the Senior Marketing Manager to set a presentation process that is effective for the account and the marketing team.
Cultivate and grow relationships with internal Walmart buyers and suppliers to develop new, cross promotional opportunities that raise awareness for the Walmart Photo Center.
Analyze the competitive landscape to pinpoint trends, opportunities, and plans for optimization
- Lend professional account management for Walmart Photo, including written communication, meeting planning + management, and presentation preparation
Manage the 3rd party creative agency of record and work in tandem with the Senior Marketing Manager to successfully execute Walmart Photo projects, inclusive of but not limited to:
In-Store POS, Fixtures, Signage, Newsletters
Annual On-Location Photo Shoot
2-3 In-Studio Lifestyle Photo Shoots
Annual Holiday Brochure
Brand Ambassador Sponsorships
Cross Merchandising + Marketing Campaigns
In a timely and efficient manger, provide the Senior Marketing Manager with cost projections for any creative or campaign materials that will be applied to the annual marketing budget. Garner formal approval for any projections before marketing spends are confirmed.
Manage and mentor assistant marketing manager and delegate/adjust their workload to deliver complete projects on time.
Bachelor's degree or certification in marketing, design or related quantitative disciplines or equivalent experience
3+ years work experience in a fast paced and highly competitive marketing environment in a manager capacity
Experience developing + executing annual strategies
Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of fast-paced projects + tight deadlines.
Experience and comfort level with managing creative designers
Good understanding of graphic/image file formats and specifications
Experience interacting with and managing demanding client needs
Strong Microsoft Excel, PowerPoint and Project and/or SmartSheet skills
Familiarity with and ability to navigate stock photo websites such as Adobe, Thinkstock, etc.
Experience with using Google Business Services (Google Mail, Google Drive, Google Docs, Google Sheets)
Experience managing simultaneous multiplatform marketing campaigns for a major domestic retailer
Experience with photo or related personalized products in an e-commerce or brick and mortar retail environment
Experience with Digital Asset Management and/or Product Information Management Enterprise systems
Previous work as a supplier or buyer for Walmart
Basic understanding of software user interfaces
Basic knowledge of Adobe Photoshop or other image editing tool for mocking up workflows for presentations to the customer
Client focused and professional
Professional, articulate, and comfortable interacting with internal + external parties
Strong project management skills
Highly organized and detail oriented
Expedient and deadline driven
Strategic, critical thinker with strong problem solving skills
Creative and design oriented
FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.
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