Marketing Manager Job Description Sample
Section 1: Position Summary
The Marketing Manager will help drive and support the growth of the Retirement Plans organization. S/he will be responsible for supporting and managing differentiating marketing strategies for product development efforts; communications; offer development; positioning and messaging; demand generation; client loyalty and client experience integration.
Success in this role will require:
Thinking strategically, tactically and creatively
Solid written communication, listening, and collaboration abilities
Strong and demonstrated attention to detail
Consultation and influencing of stakeholders
Strong project management abilities
A sense of levity with a can-do spirit
The Marketing Manager will collaborate cross-departmentally with business, sales and product stakeholders, including within the marketing centers of excellence (the print/ email, analytics, digital, and brand teams).
The ideal candidate has retirement plans or financial service experience working with distribution, decision makers, or investors. But if you're a quick study, have a unique and contemporary marketing skill set, and demonstrate a sincere passion to grow, show us what you've got in your cover letter – we read them all! Dresher PA-based preferred, but remote may be considered for the right candidate.
Section 2: Job Functions, Essential Duties and Responsibilities
Support product development and other strategic marketing initiatives
Support or lead efforts to ensure our positioning is compelling, differentiating, and targeted to its intended audience; Develop creative / strategic briefs for new projects
Develop go-to-market strategies, and thoughtful ways to influence sales, purchase, and participant behavior
Campaign strategy and project management
Represent marketing, collaborate with product managers and other centers of excellence marketing managers (print/email, digital, analytics, and brand teams) to build the brand and deliver measurable business value
Development or oversight of written communications to ensure we drive interest and behavior; Represent departmental interests
Development/planning in support of distribution and sales growth
Webinar call development and support for national plan sponsor call series
Orchestrate and maintain communications calendar, including strategic efforts for the distribution trimester calendar
Reporting and tracking for key programs, dashboard development and maintenance
Support client experience efforts – both transactional and promotional
PowerPoint proficiency a plus
Section 3: Experience, Skills, Knowledge Requirements
BS Degree in Marketing or related field or work equivalent required
Requires a minimum of 5-7 years of experience within the marketing discipline; solid knowledge of retirement/financial services industry preferred
Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to "convert" interest into action
Must be able to work with internal constituents to support and/or develop strategic plans to ensure products and services are delivered in an exceptional manner to the marketplace
Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred
Strong competency to handle tactical implementation details, with quality, timeliness, and integrity, at all levels and stages of development as needed
Support functions to include managing communication calendars, and new dashboards for internal use
Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture.
Assist with other tasks and projects as assigned
Ascensus is a place to have a career, not just a job. As the largest US independent retirement and college savings services provider, we put our focus on people. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity. When you join our team, you get to go to work every day knowing that you help over 6 million Americans save for retirement and college.
Ascensus is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national origin, ancestry, religion, age, citizenship, sex, marital or veteran status, disability or handicap, sexual orientation or any other basis prohibited by applicable law. Ascensus also takes affirmative action to employ, and advance in employment, qualified women, minorities, and covered veterans. Ascensus also makes reasonable accommodations for qualified individuals with disabilities, in accordance with the Americans with Disabilities Act and applicable state laws
Zix is an amazing Company that exists to protect business communications for our customers, and their communities. With recent acquisitions adding to our strong foundation Zix now offers a complete suite of email data protection solutions. These include gold standard email encryption, email DLP, advanced threat protection, and archiving. Zix has new leadership, new solutions, new partners and new energy and we're looking for new people to add to our growth.
We're looking for a high energy, experienced individual to develop and execute a strategy that will build sales pipeline for our solutions. The candidate will manage many of the demand generation activities for enterprise sales organization, including developing campaigns and go-to-market strategy for prospects, planning and managing events, and strategizing and executing on ABM programs. This individual will be responsible for analysing program results, providing recommendations for the future. The candidate must have a proven ability to work co-operatively with sales in both the creation of strategy as well as the execution of campaigns and collateral.
What you will be doing:
Develop, execute and analyze demand generation campaigns and promotions to deliver sales pipeline and revenue
Manages the execution of integrated marketing campaigns across a variety of channels – includes but is not limited to email campaigns, ABM, events and more
Has an understanding of our buyer personas and the buyers' journey and knows how to create targeted content and program for each segment
Understands the lead nurturing and scoring strategy and can influence prospects in each stage of the funnel
Drive A/B testing and optimization into all aspects of our marketing
Provide recommendations for marketing strategy and tactics based on testing and analysis
Deliver marketing activity within agreed budget
Report on return on investment and key performance metrics
Collaborate with the sales function
Monitor industry best practices
What we are looking for:
Extraordinarily awesome attitude
Desire to find a better way in everything you do
B to B marketing experience is crucial, preferably tech based
Bachelors degree: business or marketing-related degree
Experience in all aspects of developing and managing marketing strategies
Technical marketing skills
Relevant product and industry knowledge with relevant software applications (Marketo preferred, Salesforce.com)
Strong work ethic and organizational skills
WHO WE ARE HIRING:
As our Marketing Manager, you’ll partner with the wider sales, product, and marketing teams to create and execute integrated marketing programs and campaigns to educate, nurture, and engage our prospects and customers. These programs will accelerate acquisition, activation and loyalty across our key audiences. You will help build various elements of go-to-market and demand generation campaigns, and be a key stakeholder of email marketing & automation, landing pages, webinars, social media, and content distribution, with Hubspot as your primary tool.
WHO YOU ARE:
- 4+ years as a Marketer
- Expert user of Hubspot
- Experience in marketing at a software company or technology company
- Demonstrable success with email marketing campaigns, webinars and social media
- Thrive in a self-starter, fast-paced and changing environment
- Great at writing short, enticing copy, including subject lines, headlines and descriptions
- Creative sense and good design taste
WHAT YOU’LL DO:
- Deploy successful integrated marketing campaigns and own their implementation from ideation to execution
- Write both nurture & broadcast emails, create design-requests for visual elements, contribute to webinar decks, create and manage social media posts.
- Contribute to various demand generation campaigns from ad concepts to slogans, landing page creation & testing, email nurture creation and social promotion.
- Help coordinate logistics of webinar programs and 3rd party program initiatives
- Define, create, and optimize email nurture & retargeting journeys for different segments
- Measure results across efforts and constantly find ways to grow engagement
- Build strategic relationships and partner with key industry players, agencies and vendors
- Ensure successful distribution of the Content team’s content, measured by downloads, registrations, views, clicks and shares of various digital assets.
- Partner with our content writers to develop marketing collateral that tells stories in compelling, meaningful ways that generate influence and empower our audiences to emotionally connect to the Inkling product story.
- Help ensure a cohesive brand experience through multiple channels and stages of the buyer journey.
WHAT WE OFFER:
- A competitive salary
- A rich benefits package including medical, dental, and vision
- 401(k) plan
- Stocked kitchen complete with coffee, snacks, and Friday lunch catered
- Flexible work hours
- All of the opportunities inherent in a fast-growing organization!
BirdEye is a SaaS platform that reimagines the way customer feedback is used to acquire and retain connected customers by closing the loop between reputation marketing and customer experience. BirdEye enables businesses to get new reviews and captures existing customer sentiment from review sites, social media, Net Promoter Scores, and support cases in real-time. BirdEye converts all feedback into actionable insights so businesses can engage in every step of the customer journey, establish a positive online presence, and benchmark performance across locations and against competitors.
The BirdEye platform is trusted by 25,000+ businesses and prominent F1000 enterprises. BirdEye was founded in 2012 by Google, Yahoo, Amazon alumni and backed by Silicon Valley who�s who including Trinity Ventures, Salesforce founder Marc Benioff and Yahoo co-founder Jerry Yang. Learn more at BirdEye.com.
Some noteworthy mentions:
Check out some of our recent G2Crowd awards!
- Best Software Company in 2019: #60
- Best Small Business Software in 2019: #25
- Best Product for Marketers in 2019: #16
As relentless innovators, we make excellence a habit. We know that building beautiful things means shattering walls, so we’re bold, scrappy, and love a good challenge. We’re obsessed with our customers. We put their happiness at the center of every decision, and we view our customers’ weaknesses and successes as our own.
Working at BirdEye means being part of a tight-knit family that helps you succeed and loves to celebrate with you. We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.
We know that BUILDING HOMES & COMMUNITIES BEGINS WITH BUILDING THE BEST TEAM!
How would you like to be a part of team that has been providing the American Dream of homeownership to families for more than 60 years? PulteGroup is a FORTUNE 500 company and one of America's top residential builders. We put the consumer at the center of everything we do and we stand above the competition in our commitment to quality.
Our Vision is to Build Consumer Inspired Homes & Communities to Make Lives Better and we believe that success starts with having the right people.
At PulteGroup, we are committed to diversity and inclusion. We value the differences of each employee and understand that being consumer inspired means that we reflect the diversity of the consumers we serve.
A position with PulteGroup offers a rich, fulfilling and rewarding career across multiple geographies and brands. If you are interested in being a part of our team, let's talk about your career with PulteGroup!
As a key collaborative partner of the Division leadership team, the Manager Marketing Communications is responsible for developing and executing a sound marketing communications plan to deliver a sufficient volume of qualified leads necessary to meet the Division's net sign-up goals.
Establishes lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates.
Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
Collaborate with Division and Area leadership to secure annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
With support of corporate media planning resources, approve media budget and develop media plan.
Assess return on marketing investment using available tracking tools.
Collaborate on an on-going basis with Division and Area leaders on status of marketing communications plan, results attainment, and calls-to-action/offers.
Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities
Ability to think deeply, develop a point of view on complex marketing issues and influence Division/Area leadership on course of action
Act as primary point-of-contact for Pulte Interior Design (formerly Retail Experience Group).
Act as liaison with the Concierge team for inbound lead handling & connection with Sales.
Collaborate with corporate communications team on local PR needs.
Identify key competitors and stay abreast of local marketing activity.
Ability to successfully operate and adapt in an environment with changes to timelines and priorities
Capable of confidently presenting and interacting the Divisions/Area leadership; ability to talk off script when answering marketing questions
MANAGEMENT RESPONSIBILITIES LEVEL: MENTOR / COACH / FEEDBACK With Direct Reports
Ability to develop and guide direction of a marketing team
Ensures appropriate staffing to meet department needs
Utilizes recruiting and selection tools/processes to build organizational talent
Delegates work according to employee's abilities and skills
Evaluates employee's performance and plans for compensation actions in accordance with that performance
Provides developmental opportunities through identification of internal and external training opportunities
Creates opportunities for employee growth
Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)
SCOPE: (decision making, size of organization, budgetary etc.)
Decision Impact: Division
Department Responsibility: Single
Budgetary Responsibility: Yes
Direct Reports: Yes
Indirect Reports: No
REQUIRED EDUCATION: (degrees, licenses, certifications, etc.)
- Minimum Bachelor's Degree in Marketing or Communications or equivalent
REQUIRED EXPERIENCE: (work related, tools/equipment, software, etc.):
Minimum 4-6 years related Marketing communications/planning experience.
Home building and/or real estate industry experience required
Understanding of advertising law and its application to the homebuilding industry.
Grasp the use of required PulteGroup marketing systems including Microsoft Dynamics, Eloqua, PicturePark & CMS.
Ability to shift between strategic initiatives and tactical responsibilities.
Understanding of and demonstrated skill at aligning marketing mix with key messages.
Experience establishing and managing to a budget.
Effective problem solving, data collection and analysis skills.
Strong oral and written communication skills.
Team oriented with ability to establish credibility.
SUMMARY: The Marketing Manager provides leadership for advertising, public relations, marketing promotions, and associate sales motivation activities. The incumbent develops and executes marketing campaigns for local banks, including community banks and lines of business. The incumbent also supports various lines of business with all types of media including in-branch material and various forms of external advertising.?
ESSENTIAL DUTIES AND RESPONSIBILITIES may include the following. Other duties may be assigned.
Manage, implement and supervise all local bank media and non-media advertising, publicity and public relations to assure that maximum advertising exposure is gained by the local bank within budgeted expenditures. Leverage direct mail, mass media, public relations events, media releases, digital campaigns, trade shows and expos.
Prepare annual marketing budget for Sales Manager approval. Review the accuracy of marketing general ledgers to manage marketing expenditures within annual marketing budget.
Manage the advertising process by coordinating with Centralized Advertising, Digital & Electronic Marketing and public relations/advertising firms. Maintain graphics standards for the local bank.? Coordinate media purchases to support marketing plans.?
Develop and produce news releases, which may be in conjunction with PR firms.
Handle all charitable contributions made through the local bank and the Walton Family Foundation.? Prepare and maintain thorough tracking & reporting for CRA donations, including all required documentation and/or information.
Apply sound compliance practices to ensure all compliance requirements are achieved for all marketing materials produced locally or through Centralized Advertising, Digital and Electronic Marketing.
Evaluate the local bank's relevant market area and position; recommend to local bank management the best course of action for capturing available profitable business for each community served by the local bank. Develop and execute marketing plans at the local bank and community bank levels.
Assist in the execution of short and long-range product sales and service campaigns to maintain continued market penetration of loans, deposits, accounts, and other targeted end results.
Compare Arvest rates and product features to other banks in the market area. Use data from Arvest Database Marketing to evaluate local bank's position in the market.
Manage the purchasing, inventory, and distribution of premium/specialty items.
Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity.
Cross-sell other services of the bank.
Support and uphold the Arvest Mission Statement.
Uphold the Arvest Code of Ethics and ensure that confidential information is safeguarded.
Maintain a high level of cooperation and rapport with all associates in order to ensure accurate and efficient operations and service.
Formulate and communicate new ideas and suggestions that will improve profitability and efficiency for the bank's overall operation.
Foster and promote the proper bank image at all times.
Maintain involvement in community affairs to foster and promote the proper bank image at all times.
May directly supervise Marketing Specialist(s) and/or Assistant(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.? Ensure direct reports have completed required compliance training and are adhering to all internal procedures and controls as it relates to bank policy, laws, regulations and Arvest?s BSA/AML Program. Responsibilities include interviewing, hiring, appraising performance, rewarding, and disciplining associates.? The incumbent has the authority and the appropriate influence to make recommendations regarding hiring, firing, advancement, promotion, or any other change of status of other associates within the guidelines of the bank?s procedures and guidelines for such change of status events.? The incumbent provides training, planning, assigning, and directing work assignments and schedules; addressing complaints and resolving problems.
Job Description Summary
The Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in a specific market or geography. Daily responsibilities may include managing the corporate Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will collaborate with the local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing fee-earners with an exceptional level of marketing support and expertise.
Essential duties and responsibilities
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Coordinate strategy sessions and pitch/proposal support from Research, Operations, and fee-earners based on scope of services, client history, and level of effort/expertise required for pitch and/or proposal
Drive and manage pitch and/or proposal strategy and process, including the following:
Key activities or analysis for consideration
Coordination and delegation of marketing responsibilities
Input provided to other teams/personnel
Collaboration across multiple functions
Final output management
Work with team (as required) to write or oversee population of proposal and review with fee-earners and key responsible affiliates
Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
Ensure the delivery of a clean final product to fee-earner or client
Share best practices with Marketing team
Download results of pitch and document comments
Devise marketing plans for clients and recommend marketing collateral and channels best suited to attract target audiences
Develop post-win marketing collateral
Work with designers to create collateral that generates attention and has a strong impact in the market
Liaise with brokers and clients to ensure marketing materials are developed as expected and delivered in a timely manner
Work closely with Managing Principal / Operations Director to execute Marketing and Communications plan to support the overall regional marketing and business objectives
Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required
Manage Marketing Specialists/Designers who are assigned to projects led by this individual Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
Collaborate regularly with Research function to capture market data and present content
Maintain project schedules and delegate activities
Ensure timely delivery of deliverables
Coordinate with the Marketing Director and Regional Marketing Vice President to implement training
Keep Marketing Director and Regional Vice President apprised of issues, progress, and status of projects
Review all material to ensure brand guidelines and standards are followed
Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market
Coordinate with other marketing professionals to develop and share best practices within and across markets
Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately
Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership
The job will report to the following:
- Director of Market Operations, Managing Principal, or Marketing Director (solid-line)
- Region Marketing Director (dotted-line)
The job may have the following direct reports:
- Marketing Specialist: Graphic Design and Digital (Jr. and Sr. positions)
- Marketing Specialist: Project Manager and Writer (Jr. and Sr. positions)
- Marketing Specialist: Communications (Jr. and Sr. positions)
- Marketing Coordinator (Jr. and Sr. Positions)
Role will be evaluated on the following:
Cost of customer acquisition (COCA)
Cost per win
Success of supporting team members
E-marketing program effectiveness
Open rate (metrics)
Leads generated (following events)
Live event attendance
Social media shares/likes
Website content freshness
Frequency of modification
Number of outdated statistics
BACKGROUND AND EXPERIENCE
Demonstrated experience should include:
6-8+ years of experience
Bachelor's degree, Master's preferred
Industry experience preferred, experience supporting professional services company required
Budget development experience a plus
Experience serving as primary marketing leader for an office or revenue group
Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
Strong knowledge of Marketing and Communications disciplines
Thorough knowledge of commercial real estate industry
High level of proficiency in Microsoft Office Suite
General knowledge of Adobe Creative Suite
Ability to interface with and communicate with clients
Excellent written and oral communication skills
Strong presentation skills
Advanced analytical, problem solving, and conceptual skills
Exceptional leadership skills
Ability to work effectively in a culturally and educationally diverse environment
Ability to influence peers and leaders
Ability to successfully mentor team members
Ability to implement and enforce procedures
Successful track record of marketing results
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.
Lahey Health Shared Services is part of a vibrant and growing health care system, recognized as a trailblazer in medicine and a standard bearer in patient experience. It includes an award-winning academic medical center, a superb constellation of community hospitals, home care services, rehabilitation facilities and more.
We are committed to attracting, developing and retaining top talent in a market long recognized and revered as a global leader in health. With a team approach to care, we encourage learning and growth at all levels, and we offer competitive salaries and benefits. We adhere to the principles of a just and fair work environment for all colleagues, where respect is foundational and performance is rewarded.
About the Job
Reporting to the Director of Marketing & Media Relations, the Marketing Manager is charged with developing integrated marketing strategies and executing them to drive business goals, enhance our relationships with patients and medical professionals, and to support the Lahey Health brand, priority service lines and clinical programs.
The successful candidate will work with colleagues and staff to develop effective marketing plans and put them into action. The Marketing Manager will be responsible for strategy development, account management, creative execution, project management, budgeting, results tracking and multi-disciplinary leadership of marketing programs for key departments, audiences, and initiatives across the hospital system. S/he will be the primary marketing contact for assigned service line support and strategic counsel.
The Manager will manage project teams, supervise content development and is accountable for timelines and implementation of the marketing programs. S/he will manage vendor relationships and will work across the organization to execute against strategies that employ a broad range of marketing tactics, including but not limited to website content, video testimonials, social media campaigns, paid media, direct mail, e-mail marketing, print advertising, paid search and display advertising.
Essential Duties & Responsibilities including, but not limited to:
Develop comprehensive marketing strategies to achieve business and communications goals for the Lahey Health brand, key audiences, service lines, centers, and departments.
Determine the most effective mix of marketing tactics to generate brand awareness and new patient acquisition with multi-touch programs across online and offline channels.
Create, deliver, and manage strategic, actionable, on-brand content that has a consistent look and feel across multiple channels.
Serve as primary contact and client lead (account manager) for hospital service lines.
Understand business needs, develop marketing strategies and marketing campaigns to successful conclusion.
Manage paid search, paid social and display advertising on behalf of assigned service lines.
Manage media buying, print advertising, direct mail, and e-mail campaigns.
Develop strategic social media campaigns and content to engage target audiences and meet service line goals.
Work collaboratively with vendors and internal marketing colleagues to develop web content, including patient/provider testimonials and videos.
Collaborate with leadership team to develop a strategic approach for short and long-range planning.
Monitor industry trends to incorporate best practices.
Ensure that projects support marketing plans and strategies, follow guidelines regarding the brand style. guidelines, maintain consistency with communication standards and are completed on time and on budget
Regularly convene key stakeholders across the organization to ensure integrated, well-coordinated marketing plan implementation.
Develop and put in place robust measurement plans that support effective evaluation of campaign success and learning via test and control techniques.
Monitor and report to organizational leadership on the effectiveness of marketing plans.
- Bachelor's degree in marketing, communications, advertising or related field
Three to five years of experience in marketing, communications and/or advertising.
Healthcare knowledge and/or experience a plus.
Event planning, corporate and/or interactive communications experience is highly desired.
Skills, Knowledge & Abilities:
Requires excellent writing, editing and proofreading skills.
Ability to think strategic and develop solutions with complex business challenges.
Must demonstrate initiative/self-starter and be able to work independently with a sense of direction/urgency
Must be able to function in a fast-paced environment, prioritize projects and provide results in a timely manner.
Strong writing and editing, organization and project management skills. Knowledge of AP editorial style.
Strong negotiating skills and vendor management experience.
Strong working knowledge of processes as they relate to print production, direct mail, and print and broadcast advertising.
Experience with social media, video production, SEM, & SEO as they relate to marketing plan development.
Experience with InDesign a plus.
Must have excellent project management skills, be detail-oriented, prioritize projects and provide results in a timely manner.
Creative thinker/writer/problem-solver, team player and collaborator.
Comfortable working closely with physicians and department heads and providing them with appropriate marketing advice and counsel.
The Lahey Model of Care—right care, right time, right place—is exactly what patients, providers and payers need and deserve. Identifying and delivering on this convergence of interests has positioned Lahey Health for further growth. Our model ensures care is highly coordinated and locally delivered, with lower costs and exceptional quality.
Lahey Health is a robust, regional system including a teaching hospital, community hospitals, primary care providers, specialists, behavioral and home health services, skilled nursing and rehabilitation facilities, and senior care resources throughout northeastern Massachusetts and southern New Hampshire. The system has a global presence with programs in Canada, Jordan and Bermuda.
Equal Opportunity Employer/Minorities/Females/Disabled/Veterans.
Unity in Diversity
Our team members are as diverse as our music venues. With its owned/operated/managed venues, Live Nation Clubs and Theaters, a division of Live Nation Entertainment, is wide-ranging, including the legendary Fillmore venues and the intimate House of Blues clubs throughout the United States. Live Nation Clubs and Theaters is the country's preeminent group of intimate music venues, featuring superior sound and lighting technology in one-of-a-kind custom-designed environments aimed to bring fans and artists together in unparalleled musical environments.
Our mission is to create a profitable and principled global entertainment company. To celebrate the diversity and brotherhood of world culture. To promote racial and spiritual harmony through love, peace, truth, righteousness and non-violence. Our venues bring fans as close to artists as possible and our aim is to create teams that are just as close.
Responsible for creating marketing plans including: advertising, promotions, publicity, social media and media buying for Live Nation concerts for the Observatory Orange County. Additionally, the Marketing Manager needs to track spends and allocate funds for individual show budgets.
What You'll Need:
4-8 years' experience in entertainment industry marketing, preferably concert marketing
Experience managing and building social channels for a brand
Strong computer skills
Creative and proactive thinker
Team-oriented with a collaborative work approach
Results-focused and solution-oriented mindset
Excellent communication skills, including verbal and written
Excellent organizational skills and attention to detail
Ability to troubleshoot and problem solve independently
Graphic design experience a plus
What You'll Do:
Be familiar with the Orange County area and other outlying markets.
Be familiar with live event marketing including all genres of music, theatrical and family entertainment.
Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation concerts within designated territory and include these ad plans into the LN proprietary tracking software.
Track, code and submit all invoices to a remote accountant.
Coordinate with other team members to create, develop, and implement new online marketing & social media strategies including the distribution of targeted e-cards, weekly newsletters to the Live Nation database & social media engagement/content management.
Work with the venues to create brand awareness and marketing opportunities.
Create, monitor and adjust advertising budgets as needed.
Work with other NY team members, to coordinate effective promotions and take advantage of related promotional inventory.
Comfortably and intelligently buy media including, but not limited to, radio, TV, print, outdoor and online.
Collaborate with partner agencies to create effective and relevant social media campaigns.
Coordinate with other team members to create, develop, and implement new online marketing strategies including the distribution of targeted e-cards and weekly newsletters to the Live Nation database.
Coordinate street team and grass roots marketing efforts with local market contacts.
Craft, distribute and track press releases to media outlets.
Work closely with the team to create and implement comprehensive and sensitive ticketing promotions and programs including papering and discounting.
Assist in the fulfillment of sponsorship programs.
Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts.
Capture real-time, night of show coverage for venue marketing and social channels.
Plan and execute pre and post-show events in and around the venue.
Help create and market alternative programming in and around the Orange County area.
Competitive compensation and bonus plans
Professional career development
If the above description sounds like you and fits your background, apply online at http://www.livenation.com/careers/index.html to join the Live Nation Clubs and Theaters team today!
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Who we are:
Sentio is a San Francisco-based startup, developing digital biomarkers and therapeutics to change the way we diagnose, manage, and care for Mental Health.
Our award-winning first product, Feel, is an emotion-sensing wristband and app, that provides continuous mental health monitoring and real-time advice for individuals that suffer from anxiety and depression. By developing Feel we’re committed to our mission to change the way we diagnose, manage and care for mental health and help 450 million people live happier lives by 2030.
Sentio is backed by top tier VCs in Silicon Valley and London and has been recognized as the Insurance Shaper of the Year and one of the of Transformative Technology companies in 2017 as an innovator in the mental and emotional well-being market alongside the likes of Apple, Google, and Fitbit.
Our team is comprised of experts in the field of Psychology, Biomedical Engineering and Data Science with experiences spreading across many countries and some of the top universities around the world. We are now looking for a Marketing Manager to contribute to our growth and help us communicate our mission for Augmented Mental Health to the world.
Who you are:
An experienced Marketing Manager who will play a pivotal part of the Growth team by:
- Owning the company’s marketing plan to drive brand engagement and lead generation
- Developing Feel’s content strategy including case studies, industry research, and one-pagers
- Leading Feel’s website, blog, and social media presence, ensuring a unified brand
- Planning, organizing, and delivering integrated, multi-channel campaigns
- Creating marketing material for customer meetings, speaking engagements and sales campaigns
- Ensuring that any communications, promotions, or tactical activity is relevant, commercially successful and increase awareness of the brand
- Gaining in-depth understanding of what prospects need and communicating that with the Product team
- Identifying and managing event opportunities for increasing awareness and lead generation
- Defining metrics and tracking processes to manage performance against goals
- A passionate Marketer with 3+ years of work experience in a relevant job position
- A results-oriented approach with a track-record of increasing brand awareness and revenue-driving success
- Excellent interpersonal skills with strong verbal and written communication skills
- Experience managing a marketing budget
- Ability to perform within a face-paced, multi-priority environment
- Experience working collaboratively across departments
- Native or fluent in English language
- Positive energy and can do mentality
- BA university degree
It would be a bonus if you:
- Understand the healthcare industry and are passionate about mental health
- BA / BSc in Marketing, or related field
What we can offer:
- Great career development with the ability to have an impact in the mental health space
- Working with top notch and CARING people who are COMMITTED to making it happen, CHALLENGED to grow, and INSPIRED beyond the stars
- Get a truly international experience working with people between San Francisco, California and Athens, Greece for a product that will be marketed around the world
- Competitive salary
At ISSA, we believe in the transformative power of healthy living.
Every day at ISSA, we are working to stem the growing tide of poor health and physical decline
to create a stronger, healthier world. And, we are finding success.
ISSA is the world leader in fitness education. We offer 12 fitness certifications (including
nutritionist and personal trainer certifications), as well as an associate's degree, and have
certified over 300,000 personal trainers in 92 countries and counting.
If you have a passion for health and wellness, join us in our mission to transform lives through
As the Marketing Manager, you will play a key role in developing both internal and external
brand strategy and executing on key projects to grow market share via a purpose driven
branding effort. As the senior most marketing team member, your contribution to the
organization will be to steer marketing operations, projects and innovation to drive ISSA’s
purpose driven brand deeper and wider into the marketplace. You will do this by:
● Driving Brand Strategy: Providing vision and leadership by building and driving key
marketing initiatives that will transform the way ISSA interacts with the world; Developing
and maintaining an effective marketing organizational structure that supports the needs
of the business; Identifying and maximizing opportunities for brand authenticity,
consistency, and innovation; Driving a cohesive strategy balancing short term wins with
long term growth.
● Driving Company Growth: Perfecting and recreating a successful sales funnel for new
product lines; Ensuring all marketing initiatives are created, prioritized and executed with
company growth and authenticity in mind.
● Managing and Executing Key Marketing Initiatives: Manage all marketing activities
including strategic planning, market research and collateral material development;
Managing website activity and development; Managing projects with internal team
members and external agency partners.
● Building and Managing a Team of Marketing Experts: Managing marketing functional
leaders in e-commerce, email and social media; Ensuring projects are effectively
executed and team goals and expectations align to larger company initiatives and
Experience + Qualifications
● 6+ years of Marketing experience, with at least 4 years in house experience
● 2+ years serving as a marketing leader for fast growth companies
● 3+ years driving marketing in an E-Commerce based organization
● Proven experience leading major branding strategy
● A mix of strategic and tactical ability - you will drive marketing strategy while you also “do
● Analytical with an entrepreneurial spirit
● Creative approach with the ability to live outside of the box
● Growth mindset and desire to challenge the status quo
Are you PUMPED UP about this opportunity? If so, we would love to hear from you!
ISSA offers a comprehensive suite of employee benefits, including: comprehensive health insurance with ISSA paying a significant portion of premium costs, 401k with a 4% match and annual "dream check" company contribution, as well as life insurance and disability insurance. ISSA’s best benefit is the people you get to work alongside every day - all committed to transforming lives through fitness and wellness education!
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