Media Director Job Description Sample
The Discovery Park Community Alliance is seeking an exceptional Social Media Manager to manage innovative local and regional social media programs, and drive best-in-class community experience and engagement. We are looking for an experienced and creative Social Media Manager, part time position, with a genuine passion for the environment, parks, outdoors, open space, children, and recreation related content. The position is in Seattle, in the Magnolia neighborhood.
The ideal candidate is passionate about social media with proven experience using it to increase brand engagement and reach. This person is known for creativity and innovation but also for rigorous testing, measurement and iteration to improve results continuously.
The Social Media Manager will assist Executive Director and also lead projects involving content planning, curation, story ideation, and direct DPCA supporter communications for the DPCA’s social handles. You will work with key social media and digital platforms such as Facebook, Instagram, Snapchat, Twitter and YouTube, as well as seek out emerging platforms that can help us grow our supporter base and brand. Success in this role requires a passion for social media, excellent people engagement instincts, strong brand understanding, excellent project management skills, an aptitude for measurement and performance monitoring, a keen eye for compelling and innovative content, and a passion for continuous improvement.
- Manage the day-to-day messaging, monitoring, and moderation of DPCA’s social media channels
- Build out content plans and calendars for assigned handles
- Develop programs to grow audiences and foster a issue-based social conversation
- Assist with the creation of micro-content such as social graphics, visual development, animated GIFs, and short-form video
- Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting to leadership and stakeholders
- Work closely and collaboratively across Marketing, Creative, Programming, Editorial, PR disciplines to champion social and environmental ideas and execute integrated activations, events, and strategies
- Aide in the development of the social strategy as it relates to messaging, engagement, and content performance
- Surface insights for DPCA’s causes and marketing strategies
- Present to senior leadership regularly on social plans and results
- Continuously ideate and innovate within the social space
- Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development
This is an all volunteer organization that relies upon donations. We do not have at this time a benefits package.
Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics.
Since his appointment as artistic director of the collections in 2015, Demna Gvasalia continues to uphold the vision of Cristóbal Balenciaga through his exquisite techniques, masterful cuts and by constantly pushing boundaries.
As the Media Director, you will join the Communication Department and will lead the brand Media activity worldwide:
Create, Develop and deploy an integrated 360 Cross-Media Strategy, focusing on Digital development: briefing, recommendation, budget set up and follow up, strategy and planning, buying, content optimization, plan activation, tracking and optimization of campaign performances
Optimize and streamline on/off-line media planning/buying and digital media processes across the regions to ensure efficiencies
Manage Media budget including financial reconciliations
Develop brand media process, guidelines, KPIs framework and best practices
Manage the Media Agency network across all active markets (Zenith) and scope of work including media landscapes, media plans and reports, 360 brands/agencies evaluations and incentives.
Coordinate media activity together with the brand's regional and local Communication teams
In charge of Media production: develop the copy rotation plan, production files and follow up on assets delivery to media partners
Build solid relationships with Media Partners (publishers & pure players) and drive new innovative Media partnerships
Monitor all Media activities and share best practices, through media tools and reporting: Media management system update (MMS), Digital dashboard analysis (Datorama, GAP, DCM), Competitive ad spends (Nielsen/Kantar), Editorial monitoring (DMR), listening (Linkfluence) etc
Drive Brand's digital media transformation through innovative media initiatives both in terms of Digital Media Strategy and Data Strategy (Programmatic, CRM-onboarding, Audience based web-Marketing etc) breaking silos through an integrated way of working with Ecommerce and CRM teams
Support Digital Branded Content Strategy development (share digital media guidelines and best practices, workshops with key partners, launch proof-of-concept around innovative ideas, A/B testing etc.)
Manage franchisees media activities including media plan analysis and approval, setting up guidelines.
Minimum of 8 years of experience in similar capacity
Strong luxury brand and fashion sensibility in an international environment
Dedicated and creative leader with solid management experience
Fluency in written/spoken English and French
FRWD@bain is seeking a seasoned professional with a track record of applying technology to generate invaluable real-time consumer learning and continuous improvement in marketing investment outcomes. Ideal candidates are eager to take the next step in their careers, contribute within high-performing teams, and intrigued by a unique consulting/agency hybrid service model. Month to month experiences will typically range from focused channel optimizations, to full transformations of larger organizations across strategy, audience segmentation, creative, data structure and sources, technology assessment and team capabilities. We are looking for someone who is excited to share knowledge with the broader Bain and client teams, and connect the client's marketing efforts to broader business outcomes. The candidate must want to help build and foster a healthy and innovative work environment…proactively encouraging others, random goofiness, or simply being awesome.
In FRWD@bain nomenclature, the Senior Expert is expected to bring exceptionally deep expertise in 1-2 primary products/capabilities, while proactively taking responsibility for outcomes of wider client engagement. Senior Experts on our teams are role-model citizens, building our team and business in many critical ways. The Senior Expert is seen as an invaluable member of client teams, helping move at pace through our "small moves" way of working. In some cases, this role guides execution by other agencies or internal client teams and in other cases by FRWD@bain. The Senior Expert must objectively solve for each situation while earning trust without turf issues – sometimes including CMOs, CFOs and other agency partners.
Responsibilities & Duties
Reporting, analytics, insights: Lead strategy and provides executional review for largest and most complex clients, with accurate data and related strong value-generating insights – role models best in class reporting, analytics, and insights (including QA)
Budget-optimization: Coach/train others to plan, deliver daily/ weekly optimizations with test and learn focus, builds innovative testing/learning capabilities at clients – capably stepping in to drive when needed
Vendors: Supports team vendor relationships in trickiest eCommerce situations, coaching to prompt win-win solutions for clients
Media strategy: Derive novel media strategies given unique client contexts (in light of industry, sophistication, other criteria), solving thorniest, most complex marketing problems
Channel mastery: Drive novel solutions
Team dynamics: Positively contribute into most complex team situations for 2+ cases at a time; strong feedback from all stakeholders for team experience
Ownership: Proactively take responsibility for outcomes of wider case and impact upon it; owning/ driving workstreams and working across silos to prioritize the biggest impacts with the least effort or investment
Growth/learning: Contribute expertise to global/ high profile events, participate in IP developments, lead trials w/ priority partners; Contribute to training and other forums for sharing/teaching
Example-setting: Demonstrate behavior of role-model citizen across team and wider FRWD/ Bain business, taking on extras (recruiting, social impact, etc.), establishing team-wide tone of optimism through change/ uncertainty
Client deliverables: Generates ongoing demand for expertise through casework and proposal support, between cases or when current case demands allow; represent FRWD@Bain with current/ future clients
Client engagement: Act as a primary driver of internal training with FRWD & Bain; demonstrate ability to be the primary owner/ driver of client development efforts on top of existing client /case demands - engaging with positivity, professionalism with client teams (internal and external clients)
10+ years relevant experience
Capabilities/ in-platform including some experience among Display/ Marketing ROI, Search, Social, MarTech, and Media Mix/ Other
Up-to-date fluency and comfort monitoring evolving online media and technology trends as well as competitive activity with the aim of driving best practice adoption in digital experience. This includes the exploration of new and effective products or enhancements that will improve site experiences, digital marketing efforts and enhance consumer perception of client brands.
Ample experience managing external agencies but also a proven track record of bringing all digital functions in-house.
Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results. Experience building/ acquiring, structuring and leveraging 1st through 3rd party data sets into paid media
Knowledge of and comfort with a variety of online tools, inclusive of marketing automation platforms, content management systems, CRM, and web analytics.
Thorough understanding of marketing technology (tools & tech) including analytic packages, search platforms and data onboarding solutions.
Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners
Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative
Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value
Strong verbal and written communication skills, with the ability to use storytelling to influence decisions
At Gigasavvy, the Media Director is primarily responsible for creating, planning, managing, and executing digital and traditional media/advertising plans and strategies across a variety of our agency’s clients. Some of these strategies, tactics, and responsibilities will include media strategy development, creative oversight, performance reporting, and budget management across multiple channels. These advertising channels include, but are not limited to paid search, paid social, digital display (remarketing, programmatic, and guaranteed placements), television, radio, print, and outdoor.
The Media Director’s management responsibilities include working with and growing the Gigasavvy Media team, as well as strategic partners, to concept, plan, launch, monitor, optimize and report on advertising campaigns for our current and future clients while communicating professionally on a regular basis with internal and external stakeholders. It is also expected that the Media Director will attend sales meetings, participate in various business development activities, and assist the Agency in acquiring new clients interested in hiring Gigasavvy for their media and advertising needs.
As part of this position, it is important that the Media Director continues educating himself/herself on digital and traditional media technologies, emerging trends and media platforms, and general marketing and advertising strategies. The individual in this role will also need to become familiar with our offerings and differentiators as a company and be able to communicate them to others in meetings, online, presentations or speaking engagements, as well as at informal networking events.
Lastly, it will also be very important for the Media Director to maintain and grow a personal brand via Social Media, as well as attend in-person networking events and conferences related to ours, and our clients' industries. The individual’s personal brand and public expression will be a representation of the company and our clients. We encourage this role to maintain individuality, creativity, and personality while always using the best judgment and keeping in mind that s/he is an ambassador for multiple brands.
A day in the life…
- Grab your coffee and huddle up with the media team to plan out your day
- Collaborate with strategists and use the latest technology to push the envelope of what’s possible in an ever-changing environment
- Work alongside a team of talented strategists, designers, developers, and project managers to collaborate on problems and come up with creative solutions
- Try your luck on the foosball table or bowling lane
- Get more coffee and snacks (maybe a beer)
- Learn about new media opportunities, BI tools, web technologies, and discuss potential solutions to problems to better client engagements and our agency as a whole
- Excellent client and partner relationship skills
- The ability to use discretion and maintain a professional demeanor when working with clients and the public
- A passion for creativity, marketing, and advertising - showing an interest in the process
- Strong knowledge of digital media best practices (including SEM/PPC), implementation techniques, and reporting platforms
- Drive to learn new technologies and adapt to a fast-paced environment
- The desire to seek inspiration, and share that inspiration with others
- Humble and hungry attitude
- A proactive approach to addressing problems before they arise
- Love for what you do
You must know
- How to prospect for and buy digital & traditional media placements
- How to manage complex, multi-channel media budgets
- Full-Funnel media planning and management
- Excel or Google Sheets
- Keynote or Powerpoint
- Google Ads & Bing Ads
- Social Ads (Facebook/Instagram, Pinterest, Snapchat, etc.)
- Programmatic Media (Sizmek, MediaMath, DoubleClick)
- Google Analytics and/or Omniture
- Google Data Studio
Ideally, you have worked with
- Participating in internal strategic planning or team collaboration meetings to provide insights and guidance as needed to achieve account success
- Closely communicating with internal and external stakeholders to provide support and ensure alignment on work plans, deliverable expectations, completion dates, team needs, and more!
- Thorough, hands-on knowledge of programmatic media (ex. Google’s DoubleClick etc.)
- Management & execution of paid digital media strategies and initiatives:
- Manage complex digital campaigns utilizing paid search (Google AdWords, Bing Ads etc.), paid social (Facebook, Instagram, Pinterest, Snapchat, etc.), programmatic display (native, connected tv, behavioral, contextual, etc.) accounts covering a broad range of industries
- Media performance reporting and analysis:
- Tracking and reporting on all paid media specific and Google Analytics KPIs
- Manage and develop high-level client-facing reporting
- Excellent understanding of Microsoft Excel (vlookup, pivot tables, database management)
- Establishing requirements, goals & objectives, tactics, and overarching work plans in partnership with clients and the Account Team
You may be familiar with
- Multi-Channel attribution
- Channel specific (FB/IG etc.) social media advertising platforms and strategies
- Data & analytics technology and applications to media planning, buying, and management
ALL candidates must possess or have experience with the following:
- 2-3 years of direct management of a team is required
- Planning a full-funnel media plan and budgets across the awareness, consideration, and intent-driven nature of digital media
- Accomplishing several tasks in a day and the ability to jump from task to task seamlessly
- Must have a minimum of 5-8 years of total work experience in hands-on paid media strategies & management
- Proficient with various Paid Media tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads, etc.)
- Willingness to learn and adjust to complex situations on the fly
- Independent thinker and Taskmaster
- Willing to challenge traditional thinking and take risks
- Innovative, creative, resourceful and accountable with an insistence on honesty, transparency, and integrity in work ethic
- Must be driven, understand business goals, and have the entrepreneurial spirit
- Excellent benefits including health, dental, vision and 401(k)
- Unlimited time off policy and paid holidays
- Becoming an integral part of a cutting edge marketing agency and helping it grow
- Working with a talented, passionate, collaborative group
- Casual atmosphere with professional standards
- Creative, modern, and spacious work environment
- We’re in the dead center of Orange County, and minutes from Irvine Spectrum
- Company BBQs, foosball, ping-pong, and bowling tournaments (Yes, we have a bowling alley)
Summary Salary: Starting salary will be based on experience and credentials Team: Marketing Location: Chicago, IL, Chicago - USA Description
This person will lead the Media team across all media channels from traditional TV and OOH, through Influencers and Content, and all Digital Channels. They will have experience as a subject matter expert on digital marketing, content generation and digital media best practices to support the US market. This role will be responsible for the delivery of the evolving US media strategy, that impacts our consumers through the purchase journey. It is critical that this role understands how to effectively balance brand marketing and performance marketing, impacting business growth across all categories, and to increase the quality of traffic to Dyson owned websites.
Additionally, this role must maintain and further strengthen the strategic relationships we have in place with Mindshare (Global media agency), Google and Facebook.
Accountabilities Leadership of US media strategy
Understanding the current and future US media landscape, which channels are cutting through best with our target audiences - behaviourally and geographically, what are the emerging channels and how can we test and learn, what are the most efficient and the most effective channels to plan against at each stage of the marketing funnel.
Working in partnership with the three Category Directors to deliver a full funnel approach to media and message delivery. Creating three annual media plans, plus a cross category approach to further developing 'what Dyson is known for' in the US.
Develop an Annual Media Strategy and Planning model, to fit within Commercial Annual Planning timelines. This will include briefing of media partners on NPD, coordinating media briefs with Category heads, provision of supporting data to shape the plans, full costing models and scenario plans to ensure media hits our commercial objectives, final budget submission.
Develop and manage end to end Brand to Demand operating model, bringing together category growth and brand stretch objectives, with Direct and Indirect revenue goals. Develop and maintain balanced Media Scorecard, to provide metrics that measure brand media's effect on performance marketing efficiency, and performance marketing effect on brand health.
Measurement of media strategy and tactics
Partnering with Insights and Analytics team, lead the ongoing formulation and delivery of a comprehensive Media Mix Model. Manage the relationship with our new MMM partner, and the coordination with Mindshare and other media partners.
Deliver and cascade bi-annual MMM reports and scenario plans to inform decision making on media investment and promotional investment. Develop action plan and ensure learnings are being acted on, measured and reviewed.
Create an environment of continual testing, measurement and learning across all media channels, across the full media team and category teams. Establish regular media reviews to continually track and discuss performance of both brand and demand.
Management of media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.
Review of media agency performance and setting KPI's to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
Development of media planning, evaluation and auditing
Key manager of the media agency to reach the right audience through a variety of digital and non-digital media channels, employ new ways of advertising in the purchase journey across desktop, mobile and tablet.
Overall control of the media plans ensuring that key booking dates are met, supporting Category managers to deliver campaigns on time and driving full value of our media investment.
Obsess over optimization within the Media Team, to ensure we win across all categories to convert active Dyson shoppers and drive consideration, plus employ new strategies to demonstrate the Dyson difference and stimulate interest where tactically relevant to bring new traffic into Dyson.
Brief owner to the media agency who will manage and execute the creation of highly impactful marketing assets and innovative campaigns to drive growth in each category, while managing cross-functional relationships internally and externally.
Build relationship with Global Media team to collaborate on reporting and new digital initiatives and assist in the implementation of those programs (i.e. DCO) to apply learnings that will influence decisions and assist overall marketing goals.
Ability to influence and drive change across the organization and lead media planning and performance presentations.
Production of digital strategies to acquire new visitors and drive awareness
Support the Head of Direct and work closely with the E-Commerce Manager to implement the overall digital strategy for Dyson Direct US, taking into account our full brand proposition and Global Dyson digital guidelines and best practices.
Be part of a global digital team to assist in the development of digital sales strategies and tactics that drive business profitability by increasing high quality visitors, dwell time, improving conversion rates, capturing larger average order sizes and managing margin performance.
Work closely with retail.com team, looking at both Brick & mortar and pureplay digital media investment, and impact on investment decision on direct media.
Develop efficient tactics utilising the Google Marketing Platform (tech stack), measured by GA 360 and Adobe. Drive YoY spend efficiencies in performance marketing.
Use of Hitwise (and other) data to fully understand downstream and upstream traffic to Dyson owned websites and relevance in the purchase journey to acquire new visitors and increase traffic from current 12m visitors annually.
Dyson.com campaign management
Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports digital and non-digital marketing activities. Provide direction, conceptual and digital creative input into the digital media strategy, working closely with Digital creative teams.
Build effective working relationships with stakeholders to ensure alignment on digital plans, and with the Category, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly online.
Work with the Category Heads to fully understand category objectives and design digital advertising campaigns and ad copy to deliver digital performance accordingly to maximize our sales potential.
Identify opportunities, and develop and drive initiatives and campaigns that will increase direct sales.
Manage the digital media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.
Build full media viewpoint and integrated plan Work with retail.com media team
Work hand in hand with retail.com media team and Affiliate team (under Direct team), to formulate full view of media spend by channel, role and by part of the funnel.
Agree budget by tactic based on forecast outcomes, and business goals, in both Direct and Indirect channels.
Build, develop and promote an effective team
Manage processes to ensure that the media team is as effective as possible to meet business goals.
Inspire, lead and motivate direct reports through regular feedback, 1:1's IDP's and objectives.
Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
Inspire a passion for our product, and for the power of media, within the media team and the wider marketing team.
Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
Work closely with Global Media team to influence decisions to assist US marketing goals.
Bachelor's Degree in Business or related field required.
10+ years of marketing experience; minimum 5 years of digital experience with a major e-commerce site, specialist digital agency, or media agency with strong digital weighting. Minimum 3 years' experience in senior leadership role, managing a team.
Must have experience working with a transactional website, marketing products and services online for a consumer brand.
Proven expertise in paid search, including design, implementation and optimization of direct and retail campaigns
Strong understanding of how digital creative assets influence the purchase journey in the digital space such as videos, interactive demos.
Strong understating of all media channels, both digital and traditional and how they should be planned together through the marketing funnel.
Proven ability in media analytics, through media mix modelling to prove ROI and scenario build for future investment planning.
Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
Experience working with major retailers in an e-commerce environment preferred.
Online search marketing certification a plus.
Previous experience managing a media agency, including strong project brief writing skills
Strong consumer digital experience, leadership and analytical skills.
Strong communication and presentation skills.
Drive projects from concept through implementation and to analyze post-campaign results.
Thorough understanding of Dyson's channels.
Must have excellent project management skills to coordinate both internal and external resource in a cross-functional organization.
Experience working with a major Web analytics and reporting tool.
An innovative thinker with digital marketing expertise and a proven track record.
Self-starter, highly developed ability to receive and give feedback as well as to set priorities.
Objective, enthusiastic, committed, flexible, diligent, and conscientious.
A visionary who is always looking to learn the most cutting-edge methodologies in media.
Attention to details and accuracy in reporting - vigilant editing skills.
Proactive – always looking for ways to improve.
Strong team player and team leader.
Ability to travel up to 25%.
Personable, ability to work well with a variety of different personality types and skill sets.
Relishes the opportunity to pick up new activities and fix things that need fixing.
Ability to understand the Dyson brand, uphold its integrity, and promote and demonstrate our values & behaviors.
Benefits Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you'll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it's an exciting team environment geared to fueling and realizing ambition.
Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to firstname.lastname@example.org or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.
Who We Are
Howdy, we're Bulldog.
Think of us as a different kind of marketing agency. We're wildly creative and totally geek, which is our way of saying we approach complex B2B campaigns for enterprise businesses with an inventive and tech-savvy imagination. Collaborating with leaders in the tech, retail and manufacturing industries our award-winning work has pushed clients to think beyond traditional marketing techniques and try something new and innovative. Our purpose is to unleash the most curious and courageous B2B marketers in the world!
Who You Are
Responsible for developing the complete media strategy in support of client marketing programs. While this may include many types of media, there is a high emphasis on digital media (Search, Online and Social). Develop, implement, track and optimize digital marketing programs across multiple channels designed to drive customer success. Expected to collaborate with the client teams to drive overall satisfaction and ensure the work is on-strategy, on-time, within budget and delivering measurable results. A high-energy, innovative leader with a demonstrated track record of success with large B2B brands.
What You'll Do
Develop and approve media strategies for all brand marketing initiatives
Set high-quality standards for all media strategy, placement, reporting, and analytics
Work with internal and 3rd party partners to develop comprehensive plans for how to measure the effectiveness of advertising placements across all marketing channels
Hire and develop a high performing B2B media team by attracting talent and challenging them to develop new ideas and growth in their respective channels
Keeps abreast of current trends and the latest technological advances in digital media targeting and reporting
Aggressively pursue new ways to contribute to overall agency and client profitability
Creates visibility for the agency through conferences and presentations, and representation on professional associations and board
Maintain relationships with the client stakeholders to ensure satisfaction and management of expectations while making sure that the work is on strategy, on time, and on budget
Participates in new business development pitches
Review and approve all project work
Develop and negotiate staffing plans based on scope of work
Host weekly departmental staff meetings
Attend interdepartmental briefings
What You Bring to the Doghouse
Industry leader with 10+ years of media experience, with a focus on digital media
Extensive knowledge of B2B marketing, media targeting, planning, buying and analysis
Experience in implementing and using programmatic marketing systems (DSP, DMP, ad serving, etc.) to deliver successful ROI-driven campaigns
Strong technical and analytical mind and background. Able to delve into technical conversations with ad technology, data science and engineering teams
Ability to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights
A hands-on leader that can dive into performance measurements with agency and client teams to optimize and find key insights into performance
Strong interpersonal skills to foster optimal relationships with clients and within the agency
Excellent communication skills, both written and oral
Experience building a media team
Strong problem-solving skills and detail oriented
Technical knowledge of all aspects of the direct marketing industry
Minimum of a Bachelor's degree, MBA or equivalent business experience preferred
Uses personal computer approximately 7-8 hours per day.
Uses the phone and email to communicate with customers/clients, direct reports, management, etc. approximately 6-8 hours per day.
Sits approximately 6-8 hours per day.
Approximately 20% travel.
Working Conditions (Physical requirements and office environment):
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, and talk or hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch.
Hearing: within normal limits with or without the use of corrective hearing devices. The noise level in the work environment is usually moderate.
Vision: close visual acuity to perform extensive reading, analyze data, and to view computer terminal with or without corrective lenses.
Manual dexterity of hands/fingers for writing, computer input.
Work Environment: works indoors protected from weather conditions; temperature-controlled environment
What We Offer You
A comprehensive benefits package, including Health/Dental/401K
Community service opportunities
Unlimited, guilt-free time off
Work from home policy (1-day per week)
Free monthly massages
Free on-site gym
Paid Parental Leave
Snacks, meals, and on-site food trucks
Salary, Benefits, Relocation, & Work Authorization
We offer a competitive salary based on experience; health care plans including medical, dental, and vision – full-time employees enjoy these benefits from day one of employment; a performance bonus plan; educational reimbursement; as well as various other employee benefits.
This is a regular full-time position in our offices in Austin, Texas. As this is an immediate need, local candidates will be given more serious consideration. We are not offering relocation packages.
No sponsorships are available for this position. Candidates must be able to provide valid work authorization for any employer in the US.
The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Bulldog Solutions, & related subsidiaries other work duties not specifically listed herein. Management reserves the right to modify, defer or rescind this position description at any time, with or without prior notice.
The Media Director (MD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The MD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels. The Media Director will manage and direct a team Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.
Develops, manages, and monitors client P&L's for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and human resources plans
Performance Media and Client leadership
Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
Develops a complete understanding of each client's goals, markets, needs and expectations of Performics
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Independently leads performance and strategy presentations
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Provide cross media planning training for their direct reports
Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Contributes to blog, newsletter, training forums and/or task forces
Understands and explains the features and benefits of all products and services
Cross sells products and services to grow Performics' share of marketing spend
The Media Director will be responsible for managing end-to-end planning, research, development, execution and reporting of all tactical media plans for traditional media placement: TV, cable, radio, print and out-of-home. Develops media objectives and strategies, and manages the internal media team initiating and maintaining the execution of the plan details.
The Media Director must possess and demonstrate expertise in evaluating, negotiating, planning and purchasing all forms of traditional media, as well as buying digital media, streaming media and other emerging media technologies. The Director will serve as the team leader, managing the development and training of the media team.
The Media Director will also directly supervise the Public Relations department for San Manuel Casino. This includes strategically developing and implementing PR initiatives with the PR team, such as but not limited to editorial calendars, press kits, press release, media alerts, media tours, media training, press interviews, and crisis management needs.
Essential Duties & Responsibilities
Manages research, development and implementation of world-class data-driven media plans in accordance with company directives.
Determines media objectives, media plan budget, flight schedules, identify target audience reach and frequency goals.
Conducts competitive analysis, estimated budget, media selection, and timing of media delivery.
Oversees demographic, lifestyle, quantitative, and similar research to identify target audiences and make recommendations.
Analyzes media habits of target audience and recommends media selections and rationale; provides innovative media solutions.
Determines media strategy; identifies media types, recommended day-parts and program types, including general timing of media delivery and sustaining weight.
Oversees the preparation of media plan flowcharts, expected reach and frequency delivery.
Verifies post-buy evaluation; makes adjustments as needed; secures "make-good" weight.
Oversees and manages media markets by identifying, researching, and evaluating market trends, new market opportunities, and competitive activity.
Evaluates media negotiations, media costs, bonus weight, promotions. Analyzes cost efficiencies and ensures established CPP/CPM goals are met or exceeded; identifies variances through CPP/CPM comparisons.
Manages annual media budget, allocates budget, oversees the negotiation of contracts, explores pricing and service alternatives, develops cost calculations and budget forecasting.
Oversees the preparation of internal PR and external PR agency work, including but not limited to press releases, press kits, media tours, interviews with company personnel, on and offsite PR-related events, new pitch ideas and earned media reporting.
Collaborates with Office of Public Affairs leaders on PR and marketing related projects as needed.
Collaborates with marketing leaders and internal creative personnel to ensure media plans enhances the brand identity.
Builds and maintains company business relationship networks by meeting with advertising representatives, sales managers, and owners.
Prepares monthly and quarterly recap reports.
Performs other duties as assigned.
This position is responsible for managing the work of the Media team. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Bachelor's degree with an emphasis in advertising, business, marketing or analytical field required.
Minimum of seven (7) years in a media leadership role, coaching, and directing others in a media department required.
Minimum ten (10) years of experience working in the media strategy, planning and buying fields preferred.
Experience in all forms of traditional and emerging media, including but not limited to: TV and cable including digital platforms, terrestrial and digital radio, print and online versions, and out-of-home static and digital units.
Experience planning comprehensive, strategic media plans including financial, and target audience KPIs.
Experience evaluating media campaigns including attribution reporting.
Advanced proficiency in Microsoft Suite: Outlook, Word, Excel and Power Point.
Advanced proficiency in industry ratings data, media buying software, and other research platforms.
Strong skills with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.
Presentation skills to effectively communicate and update status with all levels of management.
Ability to rely on extensive experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected and proficiency with a wide variety of industry standard concepts, practices, and procedures.
Strong negotiating skills are required.
Willingness to expand knowledge base to stay abreast of current trends and emerging technologies.
- At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
- A qualified candidate/employee must have a valid driver's license with an acceptable driving record as determined by the company's insurance carrier.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
Social Media Director - Fansided
Social Media Director - FanSided
I. Job Summary | Major goals and objectives.
The Social Media Director works in tandem with the Social Media Specialists to develop, manage and execute both long and short-term strategy for the FanSided Network, engaging with our social audiences to drive engagement and grow scale. The Social Media Director:
Provides directives and support to the Social Media Specialists
Develops cross-platform and platform-specific editorial calendar for social media
Determines content needs for social (video, live video, designed graphics, GIFs, articles, etc.) and works with content and design teams to create
Works with content teams to coordinate social media promotion plan for major pieces of content
Writes daily posts for and engages with followers on all FanSided social platforms, including Facebook, Twitter, Instagram, and Snapchat.
Monitors competitor's social media presence and leverages best practices to make our presence competitive
Keeps staff informed on social media best practices, competitor growth/activities and new opportunities.
Develops category knowledge by attending conferences/webinars.
Attends regular meetings and in-house training on site structure, web metrics, and marketing strategies.
Observe pop culture activity, seeking to get ahead of potentially viral moments
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Writes daily posts for all social platforms, including Facebook, Twitter, Instagram and Snapchat. Monitors user activity, engagement and referral traffic. Monitors and interprets stats and best practices for our social media execution.
Develops cross-platform and platform-specific editorial calendar for social media. Determines content needs for social (video, live video, designed graphics, articles, etc.) and works with content and design teams to create. Works with Social Media Specialists and content teams to coordinate and execute social media promotion plan for major pieces of content created. Writes daily posts for and engages with followers on all our social platforms. Implements marketing sponsorships and content partnerships on all social channels as directed.
Contributes to developing and executing a social media growth strategy. Works with editorial, product and executive teams to execute programs including partner, blogger and influencer outreach programs
Develops channel knowledge by attending conferences/webinars. Attends regular meetings and in-house training on site structure, web metrics, and marketing strategies. Helps keep staff informed on social media best practices, competitor growth/activities and new opportunities.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor's degree in Journalism/Communications, Marketing, English or related field, or equivalent training and/or experience.
Minimum 3-5 years digital editorial and/or social media writing and strategy experience. Experience writing for digital is a plus. Advanced Photoshop/Illustrator and GIF creation skills preferred.
Specific Knowledge, Skills and Abilities:
Knowledge, creativity and love of social media platforms, strategy and analytics is required.
Exceptional writing and strong organizational skills.
Strong attention to detail, and ability to meet deadlines and multitask at a fast pace. Basic HTML, Photoshop, Google Analytics SEO, and CMS skills are preferred. Energetic, well organized and proactive team player
% Travel Required (Approximate): 0-5%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
Associate Media Director
The Associate Media Director will provide leadership, strategic direction and input for all digital media planning, with a concentration on Programmatic Acquisition/performance campaigns. The Associate Director effectively leverages experience, tools and media industry contacts to push innovative thinking to achieve clients' goals and objectives.
Lead and manage all strategic media planning activities associated with assigned account(s)
Work with Media team and external partners to gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met
Manage the flow of client media-related needs - create solutions and resolve problems
Develop media planning objectives and strategies that coincide with the client's marketing direction
Helped formulate and help craft reports that provide the client with insight on efficiency of campaigns
Drive optimization strategies based on client objectives and agreed upon performance metrics
Understand and cross-train in the use of state-of-the-art planning and optimization tools
Understand and establish awareness of client business issues, industry trends and competitive market landscape
7+ years experience planning/executing digital media campaigns
Comprehensive knowledge of all aspects of Digital Media, with focus on programmatic display and social.
Solid understanding of interactive media research tools
Proven record of success in leading digital acquisition-based accounts
Strong written, presentation, analytical, quantitative and verbal skills
Superior organizational, interpersonal and management skills Ideally has experience with working with 1st Party Data/CRM and DMP-based campaigns
Experience with programmatic platforms such as The Trade Desk, DV360
Prior work with Prisma
Bachelor's degree required or equivalent military experience
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1-617-621-0200.
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