Sem Job Description Sample
Senior SEM Specialist - Portland, OR
We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we're the largest full-service vacation rental company in the US thanks to the people who give us their best every day. You'll fit right in here if you're curious, entrepreneurial, and thrive in a rapid-growth environment.
Why Digital at Vacasa
We make things happen—we learn and grow together. In our line of work, no one can know everything, but everybody knows something. Experimentation is table stakes. We fail fast, learn faster, and iterate rapidly.
What we're looking for
We are looking for a talented Senior Search Engine Marketing Specialist who is passionate about digital advertising and excited to dive in and shape digital strategy for Vacasa, a company that is the market leader in a multi-billion dollar industry. This is a role that leverages both strategy and hands on implementation of initiatives.
What you'll do
As our Senior SEM Specialist, you will be responsible for end to end SEM campaign management. This will include strategy, execution, test and learn programs, optimization, and post campaign analysis. We have a fully in house Search team and do not use agencies so the right candidate will need to be able to get their hands dirty. This position will sit on the Search Marketing team and will be expected to foster relationships with key business divisions and stakeholders.
Skills you'll need
5+ years of SEM experience, both in strategy and execution
Experience working with a variety of tools such as Google AdWords, Facebook Business Manager, Google Analytics, and Bing Ads
Ability to define how success is measured and perform analysis on ways to improve the performance of SEM campaigns
Experience developing and implementing ad copy for campaigns
Excellent interpersonal and organizational skills
Ability to handle diverse situations, multiple initiatives, and rapidly changing priorities
Driven team leader with a passion for growing others
A proven track record of setting and exceeding aggressive goals; evidence of the ability to consistently make good decisions through a combination of analysis, experience, and judgment
Experience in the travel industry, property management, or real estate is a plus
What you'll get
Health/dental/vision insurance—100% coverage option
401K retirement savings plan with up to a 6% company match
Paid sick leave and holidays
Career advancement opportunities
All the equipment you'll need to be successful
Great colleagues and culture
SEM Marketing Manager
The SEM Manager researches and recommends site architecture and page content of the University's website to optimize campaigns and performance. The individual implements the search engine optimization/marketing and pay-per-click (PPC) advertising by implementing plans and procedures. Additionally, the SEM Manager and team collaborates with colleagues on other Marketing teams to build cohesive campaigns that support the University's digital marketing objectives.
1.Oversee the research and analysis of site traffic, site architecture and page content and evaluates recommendations to optimize search results to assure accomplishment of objectives; implement strategies and act on initiatives to increase search engine traffic to the University's website.
2.Collaborate with other teams within Marketing, including but not limited to performance digital marketing, analytics and .EDU to cross-pollinate and build cohesive campaigns to support the University's digital marketing goal objectives and implement, analyze and optimize SEM campaigns / performance; collaborate with others to replicate best practices and key learnings across designated search engines.implement, analyze and optimize SEM campaigns/performance.
3.Create, implement, track, analyze and optimize paid search campaigns at a keyword level; actively conduct strategy and landing page tests to increase efficiency and incremental volume; analyze and report on paid search campaign results and present to key stakeholders.
4.Analyze and resolve search engine and pay-per-click issues and needs including Web content, keyword target lists, linking and optimization of click-through and conversion rates. Troubleshoot and resolve program issues identified through material changes in SEM key metrics.
5.Lead Search Marketing team to implement brand, non-brand and other search partnership programs; ensure performance objectives are being met.
6.Perform other duties as assigned or apparent.
Bachelor's degree in job related area
Miniumum of 5 years of related experience to include SEM experience that includes proven results in developing and optimizing campaigns to meet business objectives
Experience with Google Analytics, Adobe Ad Cloud Search, Bing, Marin Software, Kenshoo or other search platform management tools preferred.
Self-motivated, detail-oriented, data-driven and comfortable working within a team.
Analytical mindset with strong quantitative skills and advanced knowledge of Excel, SQL or other data analytics tools.
Strong interpersonal and communication skills.
Strong attention to detail, project management and organization skills with ability to multitask.
Prior Supervisory experience within performance marketing team environment.
Sr. SEM Development Engineer
Hermes Microvision, Inc., an ASML company, is the world leader in the design and manufacture of most advanced electron beam inspection/metrology tools for R/D, inline monitoring of process defects and critical pattern measurement and verification in advanced semiconductor factories.
Hermes Microvision Inc has openings in electron optics department. The openings are senior electron optics system design and characterization engineers. He/she will work closely with the other engineers to develop, design, test and characterize the most advanced electron beam source and electron optical column, and the related control system for semiconductor wafer inspection/metrology system.
The job duties include some of followed responsibilities:
- Simulate the performance of an electron optical system using electron optics CAD software.
- Mechanical design of new generation electron sources and electron optical columns for electron beam inspection and metrology.
- Assemble, integrate and test the new-designed SEM sub-modules, then integrate the sub-modules into electron optics system, and perform electron optics system testing in the test bench and write test reports;
- Work with the system engineer, mechanical engineer and electrical engineer, integrate the electron source and column onto the system platform; Work with software and firmware engineers on integration of electron optical controls on the system platform;
- Characterize the electron optical system’s resolution, current, distortion, and other optical characteristics at the system platform;
- Document the development, testing, assembling, and manufacturing procedures;
- Transfer electron optics source/column manufacturing technology to the manufacturing site of company;
- Provide technical support for electron optics related issues escalated from manufacturing and customer-site.
- Master or Ph.D degree in applied physics, electrical engineering with a strong foundation in the fundamentals of physics and charged particle physics is required.
- Experience with electron scanning microscopy, charged particle optics, high voltage, charged particle physics, vacuum systems and semiconductor fabs is desirable.
- Excellent communication skills.
- The candidate must be hands-on and have good team working spirit.
Marketing Specialist - SEM
We are The Mobile Bank.
Our vision is to build a bank the world loves to use.
Technology and design empower everything we do.
N26 is Europe's first Mobile Bank with a full European banking license. We have 2.3 million customers across 24 markets. Our team of over 800 employees in 3 locations is concentrated on reinventing the banking experience for the digital generation. Valentin Stalf and Maximilian Tayenthal founded N26 in 2013 and launched the initial product in early 2015. Since January 2015, N26 has been available for Android, iOS, and desktop. N26 has raised more than $500 million from investors including Insight Venture Partners, GIC, Tencent, Allianz X, Peter Thiel's Valar Ventures, Li Ka-Shing's Horizons Ventures, Earlybird Venture Capital, Greyhound Capital, Battery Ventures, in addition to members of the Zalando management board, and Redalpine Ventures.
Once here you will
You will work in our performance marketing team, in close collaboration with our international team and our country managers.
You will grow our digital acquisition channels in our core markets, main channel being paid search.
You will manage and optimize paid search campaigns and their budgets (Google Ads and Bing), focussed on efficient growth and to help reach the business goals.
You will run creative A/B tests and provide learnings based and data analysis and through proper tracking.
You will assist with ongoing keyword research and analysis of search trends in our core markets.
You will create reports and define KPIs to make channel performance accessible to the team.
You will provide support to other digital acquisition channels in our cross-functional team, as part of your personal development plan and business needs.
What you will bring along
Minimum Bachelor's Degree or equivalent.
2 years experience in a similar role at a company with a primarily online/mobile consumer target.
Strong entrepreneurial/ business development drive.
Good knowledge of MS-Office, especially Excel.
Clear understanding of our target group.
Highly analytical yet also able to thrive with creative tasks.
Reliable team player with excellent communication skills.
You crave accountability and thrive in a data-driven environment.
Fluent English. Additional European language is a plus.
What we offer
High degree of autonomy
Working with international, highly engaged peers
Crucial role in a highly motivated, talented team
Your choice of a new Mac or Windows laptop
Flat hierarchy and open communication
Newly designed office in Berlin
Free lunch every Wednesday, free snacks and beverages and discounted gym membership
Find a career path. Not just a job. Some of our benefits and rewards can be found on our careers website
Sound good? Send us your application online, and we'll get back to you soon.
Caesars SEM program including strategy, campaign auditing & optimization, bidautomation, advanced targeting, and performance reporting.The SEM Specialistwill provide cross-functional support inside and outside of the organization tomeet department goals of improved efficiency and revenue growth. This positionis best suited for a candidate who thrives in a fast-paced, ever-changingenvironment with a strong understanding of digital media and a passion forcontinuous testing and optimization. Advanced project management, organizational,communication, and analytical skills are a must. * Plan, manage, and execute day-to-day search enginemarketing campaigns across the enterprise including keyword research, budgetmanagement, bid strategy, ad copy creation and landing page optimization * Monitor and report on SEM news/trends and competitivesets to identify new opportunities * Use web analytics and bid management tools to createperformance reports and decks * Assist with strategy planning and process workflow toimprove channel efficiency and meet goals * Monitor auction insight reports for keyword harvesting and suppression * Responsible for weekly enterprise budget pacing andmonthly accruals * Implement ongoing SEM testing for conversion rate anduser experience optimization * Aid in the development/optimization of landing pages withthe Caesars web development team * Oversee partnership relationships by providing strategy,and performance audits and insights * Partner and correspond with Caesars marketing teamsacross the organization to develop media plans to meet business needs andprovide marketing support & performance updates*
SEM - Feeds Analyst
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Search Engine Marketing (SEM) refers to ads placed on search engines, like Google or Bing, that appear in response to a user's search terms. This includes text ads (Paid Search) and product listing ads (Feeds Management). Companies are increasingly relying on this type of advertising and SEM has seen continued growth, proving to be an invaluable tactic for companies to get their brand in front of a primed audience and, ultimately, their customers. Feeds Analysts at Merkle maintain outstanding relations with these companies, our clients, and work closely with them to develop efficient Feeds Management strategies through ongoing reporting, analysis and optimization. Using your analytical prowess and problem-solving skills within SEM, you will drive direct and substantial impact on clients' business growth.
Perform keyword research, write ad copy, optimize and manipulate product feeds, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, and utilize creative marketing skills to contribute to the idea generation for new market tests
Conduct research (industry, client, competitive, etc.), create presentations, and provide regular communication to clients (written and verbal)
Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools
Self-manage execution of activities against deadlines across multiple work-streams
Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings
Day to day engagement, collaboration, and partnering with internal teams, search engine partners, and client teams will be required
BA/BS in a quantitative, marketing, or related discipline preferred with strong grades both in their major and overall
Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics
Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
Occasional travel required (5%) typically for client QBRs
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
Senior Performance Marketing Analyst - SEM & Pla's
The Sr. Performance Marketing Analyst
- SEM/PLAs owns the strategy and planning associated with the Search Engine Marketing (SEM) and Comparison Shopping Engines (CSE) channels, as well as the cross-channel planning associated with several product divisions. Responsible for managing priorities between multiple internal (Site Merchandising, Web Analytics, Pricing & Promotions, SEO, IT, Marketing) and external (Agency, Affiliate Network, Publishers/Vendor) stakeholders, to ensure accurate and timely management of budget and performance.
Balances time between DICK's Sporting Goods, Golf Galaxy, and Field and Stream. Directly manages a Performance Marketing Coordinator.
Operations: Act as primary point of contact (externally) and Subject Matter Expert for the SEM and CSE/PLA channels with a secondary focus on other Performance Marketing channels.
Act as the primary point of contact (internally) for all Performance Marketing channels across assigned Product Divisions. Serve as day-to-day liaison between internal (Site Merchandising, Web Analytics, Pricing & Promotions, SEO, Marketing, IT) and external (Agency, Engines, Technology Vendors) partners. Provide priorities, budgets, direction, etc. to external partners and reporting and expertise to internal partners. Audit vendors to ensure ads are operational.
Analysis, and Optimization: Review Agency-produced and Coordinator-produced reports and provide feedback and additional business insight to inform Agency's account management and optimization efforts.
Serve as decision maker for day-to-day campaign optimization for the SEM and CSE/PLA channels, as well as for multiple product divisions. Work with Web Analytics, Agency, and Performance Marketing Coordinator to produce reports for needs beyond the standard Agency reporting. Analyze performance trends, develop key insights and feedback to challenge Agency regarding core campaign aspects including account structure, budget strategy, bid strategy, data feed optimization, etc.
Mentorship and Coaching: Directly manage the workload and development of Performance Marketing Coordinator.
Assign projects and set performance expectations. Oversee quality and timeliness of work output. Provide performance feedback, coaching, and mentorship on an ongoing basis.
Testing: Drive in-channel and cross-channel testing for the SEM and CSE/PLA channels.
Work with Agency, Web Analytics team, and Marketing Analytics team to design, implement, and recap tests. Maintain a log of all testing initiatives, documenting hypotheses, outcomes, and next steps.
Budgeting and Forecasting: Work with Finance and Agency to forecast monthly budget for Performance Marketing channels.
Review budget pacing within each month to ensure Agency budget management is on track, guide monthly spend by product division, verify IO amounts, and submit budget forecasts, media authorizations, and IOs to Performance Marketing Manager for approval and signatures. Oversee monthly invoice reconciliation.
Cross-Channel and Cross-Chain Insights: Work within the Performance Marketing team and with internal (Web Analytics, SEO, and Marketing Analytics) and external (Agency, Technology Vendors, Marketing Mix Vendor) teams to provide data and analysis regarding cross-channel and cross-chain impact and strategy.
Data Integrations: Serve as the liaison between Performance Marketing team, Agency, Technology Vendors, and Web Analytics team regarding Performance-Marketing-related technology implementations. Work collaboratively to ensure successful implementation and to define new processes to ensure data accuracy.
5-7 years of experience
- Marketing/Communications Degree Preferred
Required: Experience with any performance marketing channel (e.g. SEM, CSE, Affiliate, Display)
Preferred: Experience with Search Engine Marketing (SEM), Comparison Shopping Engines (CSEs), or Product Listing Ads (PLAs)
Google AdWords, Microsoft AdCenter, or similar experience
Marin, Kenshoo, or similar experience
Google Analytics, Adobe/Omniture Site Catalyst, Coremetrics, or similar experience
ChannelAdvisor, Channel Intelligence, Mercent, or similar experience
Pricegrabber, Shopping.com, Shopzilla, or similar experience
Google Merchant Center
The SEM Analyst manages all aspects of executing high profile and complex clients' search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
Create and manage SEM, YouTube, and GDN campaigns.
Analyze data from multiple sources to determine campaign strategy and optimization.
Display a deep understanding of search engine marketing, YouTube, Facebook and GDN product and features. Including an understanding of industry trends.
Develop keyword advertising copy / messaging adhering to the search engine specifications and guidelines and meeting clients' objectives on key performance indicators
Interact with clients as needed for approvals, revisions, and account reviews.
Generate weekly, bi-weekly, monthly, and quarterly performance reports for all clients.
Provide analysis of results and optimization ideas to the sales team and clients.
Education & Experience/Certifications
Bachelor degree or equivalent years of experience in a related field
Minimum of 2 years' experience is required.
Skills & Abilities
Proficient in Google, SEM, Facebook and Display Advertising.
Must possess strong communication skills.
Must possess strong Excel skills.
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
Must have strong analytical skills.
Detail-oriented and organized.
Exhibit enthusiasm, passion, creativity and commitment.
- Normal office
SEM Manager - Beauty Brands
About The Hut Group
THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.
About the Division
THG is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the Worlds No1 Online.
About the Role
PPC is our largest acquisition channel for new customers as well as our largest direct sales driver. Through our close direct relationships with Google, Bing, Yandex and Facebook, we have access to leading edge technology and data to help us locate and message the right customers and communicate about our brands.
We have over 100 local language websites that we run across 20+ brands that we own or operate. We are looking for data-driven, numerically literate talents who would like the chance to drive the business forwards using the analytical skills. PPC is one of the most data-rich marketing channels and faces a huge amount of competition against other brands and therefore we are looking for the best candidates who are up for the challenge of helping grow us to over a £1B in sales.
Responsibilities will include
- Developing and delivering successful paid strategies across platforms
- Working with other marketing channels to bring the most profitable outcomes for our group
- Carry-out daily checks on campaign activity
- Creating daily, weekly and monthly KPI reports
- Reviewing activity and ensuring performance is to a high standard and suggesting appropriate proposals to improve performance
- Proven experience in delivering paid search activity, in either a client and/ or agency environment
- Experience of managing large budgets across multiple channels
- Track record of analysing PPC issues and opportunities, and providing and implementing recommendations to improve campaigns
- Great knowledge or Adwords, Bing, Facebook and other social platforms
- Experience of tracking and reporting across multiple metrics
- Strong understanding of the core disciplines of digital marketing in an e-commerce environment
- An understanding of all digital channels; particularly paid search, paid social, programmatic display and affiliates
- Excellent communication and presentation skills
- Advanced working knowledge of MS Office – especially Excel
- Experience in a retail environment would be advantageous
- Passion for Beauty
Senior SEM Analyst, Mrm//Mccann
Senior SEM Analyst, MRM//McCannLocation / New York
Date / November 13, 2017
Job Title: Senior SEM Analyst
About this role: This is a great opportunity to join a young, but growing Search Marketing team at a cutting edge, digitally focused agency. The Senior SEM Analyst is responsible for oversight, management, and performance on one of our B2B clients' paid search accounts.
About you: You have extensive experience in the day to day management of paid search campaigns for global clients. You are a passionate marketer, but optimizing bids gets you excited to start your day. You have a work hard, play hard personality who will take on any challenge and celebrate once success has been achieved. You are someone who thrives in a fast-paced work environment and can handle change and challenges as they come.
Lead SEM planning, strategy, implementation, and optimization for global B2B client
Daily bid management and optimization
Ad creative writing
Synchronization with SEO efforts to optimize channel performance
Publisher and vendor relationship management
Data analysis and reporting
Support for ad hoc client reports and analyses
Monitoring client, competitor and industry changes
Mentor junior team members
Minimum 3 years of paid search experience using Adwords
Passionate about SEM/PPC
Strong math skills
Strong excel skills
Ability to work well under pressure and deadlines
Marin, Kenshoo, or other bid management software experience
Bing Ads and Yahoo Gemini experience
Google Adwords certification
Tableau and PowerPoint experience
Excellent oral and written communication skills
At MRM//McCann, Relationship is our middle name.
We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.
MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
Ideas power everything
We're Better Together
We'll figure it out
Complexity can be managed
It only counts if we deliver
Technology is magic
MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
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