Seo Job Description Sample
(Freelance) SEO Analyst, Content Operations
The SEO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns in areas of on-page off-page, mobile, local and social aspects of SEO.
Key activities include: keyword research, analytics analysis and discovering new growth opportunities.
eCommerce SEO Analysis for Content Production and Site Optimization: Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
eCommerce SEO for Marketing Purposes: Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). Implement link building campaigns in coordination with client SEO goals. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
eCommerce SEO Ongoing Analysis : Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. Research and administer social media tools in support of clients' social media strategy. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance across the major search channels.
Collaborate with team managers and PMs to create a best in class eCommerce content experience to drive eCommerce conversion for clients.
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
2 – 4 years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, AMZTracker, SEMRush, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
Experience with Amazon product listing creation and optimization
BS/BA degree preferred
Strong analytical and process-oriented skills with an openness to change
Self-starter with a positive passionate attitude
SEO Marketing, Team Lead
Develop a well-informed SEO strategy that will result in sustainable SEO growth and first page results for Atlassian products and all relevant search queries.
Manage a team of SEO content and technical specialist
Craft integrated content and stand-alone pages for the Atlassian products that reflect the value proposition and customer needs
Act as an internal consultant by guiding Marketing and Product teams to stay aligned – keep the core team abreast of the basics for their markets.
Collaborate with relevant cross functional departments including engineering, analytics and PMM's to implement world-class SEO strategies
Maintain strong vendor partnerships in the SEO tech stack to ensure optimal use of tools and services
Conduct weekly, monthly and quarterly business reviews to higher level management on the state of SEO performance.
Develop customized reports and insights that accurately measure the impact of projects delivered by the SEO team.
Stay informed on current SEO methodologies to ensure that Atlassian gains and retains SEO leadership in its industry
On the first day we'll expect you to have
Proven Experience: 5-7 years of SEO Marketing experience in a fast-growing software and ecommerce company - ideally focused on defining value propositions and product messaging
Real passion for excellence: Proactivity in looking for opportunities where the team/business can improve whether it be operationally, functionally, process or performance.
Software Chops: Experience working closely with, or as an embedded team member of, a software development team - preferably a team that actively practiced Agile methodologies
Charisma: You'll need to influence cross-functional teams and get them excited about and invested in your projects and campaigns
You will have excellent analytical abilities. You can deep dive on data but also explain the concept at a higher level.
Integrity: Build trust amongst your team members, peers and cross functional partners.
Decision-making: Deftness in prioritizing among competing opportunities, customer needs and business priorities, and articulating the rationale behind decisions to the larger organization.
Proven Excellence in: Written and verbal communication, creativity, problem solving, teamwork, and organization
BS/BA degree, CS experience preferred
More about our team
The Performance Marketing team is responsible for all paid online marketing channels and Search Engine Optimization (SEO). Our focus is organic traffic growth, increasing ROI and growing customer evaluations. This highly collaborative team works closely with technology, product marketing and marketing analytics to build integrated campaigns and define a marketing strategy that allows for a consistent customer experience across all channels. You'll join a world-class team that is passionate about online marketing and building an exceptional customer journey experience with our products for our customers to keep them coming back for more.
More about our benefits
Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year to support your favorite cause, plenty of food and beverages, ergonomic workstations with sit/stand desks, unique ShipIt days, a company paid trip after five years, generous employer-paid insurance coverage (medical, dental, and vision) for you and your family, 401k matching and more.
More about Atlassian
Software is changing the world, and we're at the center of it all. With a customer list that reads like a who's who in tech and a highly disruptive business model, we're advancing the art of team collaboration with products like Jira, Confluence, Bitbucket, Trello, and now Stride. Driven by honest values, an amazing culture, and consistent revenue growth, we're out to unleash the potential of every team. From Amsterdam and Austin to Sydney and San Francisco, we're looking for people who are powered by passion and eager to do the best work of their lives in a highly autonomous yet collaborative, no B.S. environment.
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Atlassian, Inc., will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of SFPC Art.49.
SEO Acquisition Marketing Director
Do you know what position zero is? Are you more fascinated by the Google search console than your friends' amateur nature photos and selfies on Instagram? Can you intelligently define what the Google AdWords quality score means and how to improve it? Did you kung fu panda, march against penguin, and refuse to take pigeon's (crap)?
If so, we should have a conversation. Because we need more search engine traffic. Organic is ideal because it's free (not including however much we decide to pay you and your team), but paid is cool too as long as there's a solid ROI.
Deseret Digital Media is - you guessed it - a digital media company. You may know us better through a couple of our prominent products: KSL.com and Utah.com. We're a company that has grown and is poised for even more growth. We need a SEO Director of Acquisition Marketing that will be the company guru on how to drive traffic to our sites through SEO, SEM and content marketing. We will expect you to help our products rank for and convert from keyword phrases that our customers are using to find a variety of services. We're not looking for someone who helped their uncle build a website on Wix and rank on the third page for "model train restoration by Harold Riverton, Utah." We want someone who can do the following:
Grow our search engine traffic exponentially! (that's a big word, we'd really be good with some nice double digit growth)
Monitor SEO utilizing Google Analytics and other search marketing tools
Analyze performance reporting to identify trends and optimization opportunities (and then put the optimization plan into place)
Direct and implement content strategies to support optimization
Manage keywords, titles/descriptions, and landing page tests to identify what does/doesn't work
Understand technical SEO and work with in-house developers to implement solutions
Strategize and manage large-scale paid search campaigns
Coordinate and manage paid advertising budget
Perform in-depth campaign reviews developing recommendations for growth and improvement
Manage relationship and contacts with search platform vendors and consultants
Stay current on search marketing best practices, search engine advertising policies, search engine algorithm updates and other industry trends
Develop and implement ongoing education and reporting strategies to keep all stakeholders educated about new search marketing changes, trends, and updates
Lead a team of search marketers (we're going to ask you to help us find said search marketers)
Still here? Hopefully you also have the following:
7-10 years of SEO/SEM experience (at least 3 of which were spent managing a team...that preferably has nice things to say about you)
Bachelor's degree or equivalent experience in something (we just want to know that you stuck with something for at least four years)
Proven success managing SEO strategy for a company and/or client
Proven success implementing and optimizing successful SEM campaigns for a legitimate company (we're going to ask you to prove it)
Ability to build consensus and work effectively within a cross-departmental team
Willingness to drop knowledge on a bunch of folks who have very basic of SEO/SEM chops (you may have to spell out your fancy acronyms from time to time)
Weird, sick, twisted love of data. It's not that we won't trust you, but we'll have a hard time believing what you say unless you can back it up with some mad data.
A sense of humor. Lighten up, already. We're going to spend a lot of time together. We want you to be funny, self-deprecating, and generally entertaining.
While you're busy thinking about why you might be a good fit for us, here are a few reasons why we may be a good fit for you:
A salary (yeah, we'll pay you what you're worth)
Free soda, snacks, and breakfast bar
Frequent company outings and activities (i.e. baseball games, movie premieres, go-cart races, Lagoon Days etc.)
Fantastic medical/dental/retirement benefits
Environment for employees to learn, implement, test, and optimize strategies
Open floor plan with spontaneous Nerf gun wars when stress relief is needed, hoverboard races (nevermind, we cancelled these when the VP got a concussion during an epic all-out effort to win a heat),"market research" road trips, and noise-cancelling headphones when deadlines are nigh
Khan Academy reaches over 10 million learners each month. Our mission is to provide a free world-class education to anyone, anywhere. Though we've only done a few small SEO projects over the last few years, over half of our traffic comes from organic search and we rank at #1 for big concepts like 'learn math' and 'learn computer science'. That's great, but we can do better! Imagine if our forever-free, top-quality content ranked at #1 for all the concepts we cover. How many millions more learners could we reach in 2018?!
Would you like to build the capabilities, processes, and projects in SEO that will help us reach tens of millions more learners across the world? This role is for you.
- Our team will be growing in the coming year.
Build our internal SEO capabilities
Further educate the leadership, product, design, and engineering teams on SEO. Help the whole team rock it like you do
Identify growth opportunities in site infrastructure, keyword selection, or on-page factors optimization
Collaborate with the Content, Marketing and Product teams to advise them on SEO strategies and the SEO implications of their work and plans
Write specs and design experiments to test new strategies and opportunities for growth, and help the team execute on these
Analyze experiment results and pushing forward next steps at a rigorous pace
Monitor performance metrics to understand organic search performance across our wide variety of subjects and domains
Develop a plan for SEO as we expand internationally with more languages (we already have many e.g. https://es.khanacademy.org/), and more localized sites
Help Khan Academy reach millions more learners across the world with our top-quality, free product.
4 to 7 years of SEO work experience at an industry leading site
BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering)
Advanced skill with Excel or similar required
Experience working with a product team
Excellent communicator, using data to nail your point
Driven self-starter who thinks about the people and processes needed to get things done
Demonstrable track record of significant results through SEO.
Why should you do SEO at Khan Academy?
Total buy-in: Management and the content/product teams fully accepts that SEO is critical to our continued growth, and we're ready and willing to invest in it. Your recommendations will be listened to and acted upon.
SEO for good: Every felt guilty for being good at what you do? You'll never have to at KA. You'll wake up every morning and help more people across the world get the education that they deserve.
A great start + room to grow: KA has the domain authority and deep content library to attract ten million visitors a month. We're already operating at a scale which you would find at very few other places. That said, our SEO operation is nascent and totally up to you. You'll have almost complete freedom to define our SEO strategy and put it into place. You'll have the best possible combination of get-your-hands-dirty implementation work and dream-the-impossible-dream strategizing. You'll grow with this job and this job will grow with you.
Top folks: We're fun, quirky people at heart who believe that shipping beats perfection. We have built a talented development team with engineers from a variety of backgrounds, our team includes industry leaders from Google, Apple, Facebook, Microsoft, Pixar, Fog Creek, and tiny startups, as well as people with non-traditional backgrounds who didn't graduate from college. There's no better place to work: incredible team, incredible mission.
We offer the following benefits:
Competitive salaries and annual bonuses
10 office holidays + paid time off as needed
401(k) + 4% matching
Comprehensive insurance (medical, dental, vision, life)
Awesome team events and weekly board game nights
A fun, high-caliber team that trusts you, and gives you the freedom to be brilliant.
When applying please include:
- A quick summary of a successful SEO project you've been responsible for that had significant impact on your organization
- A few lines on an unsuccessful SEO project you've worked, and why it didn't work out
- A short paragraph on what you think of Khan Academy (what we do well, and, most importantly, what we could do better).
Due to volume, applications that do not address these questions will not be considered.
This position is for an intermediate level SEO Analyst who will work cross-functionally with other teams at LYONSCG to ensure client success. S/he will serve as an internal and subject matter expert for SEO, and will also be responsible for tracking, analyzing, and communicating results and insights to share with our clients. This position is in the Chicago office.
Define and implement organic search marketing strategies and activities
Create, automate, and track search and traffic metrics through regular reporting and analysis
Comfortable optimizing to a target ROI and making analytics-driven decisions and optimizations to drive performance and incremental revenue
Write SEO and user optimized content for clients, including on page copy and blog articles
Influencer and blogger outreach for link building and reputation management
Perform keyword discovery, competitor research, technical audits, and content reviews, based on SEO best practices
Extensive experience with Microsoft Excel, including using Pivot Tables to create and update complex reporting for clients and internal team members
Utilize analytical applications, like Google Analytics and Omniture Site Catalyst, to analyze website usability, design, and A/B and multivariate testing techniques to maximize profit for internal and external clients
Utilize SEO tools such as SEOmoz, Google Keyword Planner, and SEMRush
Comfortable with a client facing role, including competency communicating with client directly through email, phone, and in person
Possess organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
Stay-up-to date on new developments, trends and technologies in the SEO space
Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above
- Requires a Bachelor Degree in a related area
Requires at least 1-4 years of experience with a Retailer or a Consultancy in online marketing firm
Experience using SEOmoz, Google Keyword Planner, and SEMRush
Strong written skills, including past experience writing long and short form content
A high-degree of expertise with PowerPoint and Excel spreadsheets is required.
Excellent organizational, presentation and communication skills required
Product Manager, SEO
"The front page of the internet," Reddit brings over 330 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy.
The Growth team at Reddit is seeking a Product Manager with long-tail SEO experience at scale to help us improve Reddit's SEO. You'll be responsible for setting the vision and strategy as well as the day-to-day tactics for all of Reddit's SEO efforts. As the directly responsible individual for SEO at the fourth-ranked website in the US you'll be tackling challenges in a highly visible area with high growth potential.
Work closely with the Head of Growth to refine Reddit's SEO strategy.
Manage the full product lifecycle, working closely with engineers to drive new feature development from start to finish. Own specifications for all SEO features; define requirements, write user stories, solve problems, make decisions during development, and lead ongoing improvements.
Analyze quantitative user data and use it to inform your product strategy and roadmap.
Design and execute SEO experiments. Partner with other teams to ensure that experiments are executed smoothly with cross-team cooperation.
Conduct market research. Maintain a strong knowledge of what is and is not working in the SEO world.
Collaborate effectively with other members of the product organization to ensure that product changes effectively account for SEO objectives.
You are an expert at quantitative analysis. You have no problem writing up complex SQL queries or leveraging other data analysis tools to get to the bottom of an important product question.
You are a strategic thinker who thrives when developing long-term strategy in addition to delivering tactical execution.
You are a compelling influencer with great communication and interpersonal skills, with the ability to align a diverse group of stakeholders towards a common goal.
You have 5+ years of product management experience.
You are located in (or are willing to relocate to) San Francisco.
Previous experience managing the SEO strategy for a company focused on long-tail SEO.
A degree in computer science is a plus.
Director Of Content, Social, & SEO Marketing Programs
Director of Content, Social, & SEO Marketing Programs-1804126
Reporting into Digital Marketing, this candidate will head up the strategic evolution of our Consumer & Business Content Marketing Programs, Social Media Channel Strategy, Search Engine Optimization (SEO) Program and Local SEO Program.
This leader will own setting the strategic roadmap for these channels, delivering meaningful progress each year in their evolution, educating the organization on Social Business opportunities, defining projections and delivering measurement for the executive team on their performance, partnering with external agencies and vendors to ensure on-time delivery quarterly.
This leader will be supported by team members to execute on the delivery requirements for each program, e.g. agency management, editorial content calendar management, leading cross-department content ideation, and managing content approvals to launch content into production. In addition, this leader's team will manage multi-channel content distribution for the Consumer and Business Content hubs through paid media, SEO, e-newsletter signups, and increased usage of content in other direct, digital, and sales-team delivery channels.
This leader will own holding agency partners accountable to strong projections and measurement plans.
The Content-SEO-Social lead will need to have experience in MTA (multi-touch attribution) measurement to drive the evolution of the measurement of these programs, and other digital programs, from last-click to an attributed view of performance. This leader's scope will also be the Bank's owner of bottom-up MTA measurement usage for all channels, including digital advertising.
The ideal candidate will implement a more consumer-journey focused social & content marketing growth strategy that takes into account segments, value proposition-aligned messaging strategies based on consumer insights, behavioral data, and development of content marketing playbooks based on consumer lifetime value. This Digital Marketing team member will forge strong working partnerships with our media and brand agencies, MTA vendor, and DMP vendor, to be successful in driving accelerated content marketing success.
Beyond Marketing, this lead must help drive the adoption of all facets of Social Business for the Bank. The Social roadmap development will include educating other parts of the Bank on what Social opportunities exist, and how to manage the risks of entering Social Business. The candidate must drive a Social Roadmap that helps customer service, external communications, HR, and sales teams grow in their use of Social Media.
This marketer must have references that would describe them as an effective change agent who is strong at embracing new digital marketing strategies, teaching others how digital marketing, content & segment marketing, and new supporting channels and technologies work. The role requires not only digital marketing subject matter expertise but a hungry, entrepreneurial spirit for changing the way we market. The ideal candidate for this position will keep a tight focus on continuously driving additional engagement and sales. In addition, they will keep the internal organization and our external delivery partners, such as agencies, on our toes re: what is new and next to continue to expand our business via digital evolution. The ideal candidate must have MTA solution usage in their work history.
Goals: Establish annual goals for the growth and development of Content – Social – SEO – Local SEO programs; adjust and evolve programs over time to meet these goals. Leverage channel best practices, including outside of industry, to shift consumer brand perceptions and cement Santander as a top of mind and findability in financial services.
Strategic Plans: Continually identify and evaluate key marketplace trends, customer needs and journeys, and develop opportunities for Santander to create relevant Social and Content experiences that deliver on critical business metrics. Map out an evolving annual strategy that supports and extends marketing and other business initiatives, both long and short term.
Delivery: Ensure on-time delivery of quarterly plans. Own continuous improvement of delivery process for the Social – Content – SEO programs which leverage multiple parties to execute end-to-end from concept to launch and to enable ongoing testing & learning. Ensure content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social, email, mobile, video, search, web site, paid advertising, native distribution, influencers. Integrate content activities into traditional marketing campaigns and direct marketing.
Partnership Management: Develop strong working partnerships with the web site content team, Product teams, Brand Team, and other functional areas to ensure all activities support and are consistent with high-level company strategy. Manage outside agencies, freelancers, partners, internal creative and stakeholders.
Measurement: Define, analyze and communicate key metrics and business trends, providing regular reporting and data support to key executive stakeholders. Lead MTA usage for the bank. Serve as the Bank's change agent for enabling bottom-up MTA measurement for all channels, including digital advertising.
Education: Educate the organization on all facets of Social Business for the Bank. Build education for business lines on Content, SEO, and Social benefits.
7-10 years of relevant work experience in Social, SEO, Content Marketing, Digital Marketing, and Digital Strategy. Financial Services or regulated industry rules/regulations pertaining to Digital Channels is a plus.
Ability to think strategically and to develop a vision and a strategy
SEO subject matter expertise
Performance-marketing drive for closed-loop analysis; ability to synthesize and interpret data to build meaningful conclusions and recommended actions
Strong understanding of modern day media platforms and the techniques used to engage consumers
Capable of organizing and managing complicated projects with numerous stakeholders
Demonstrated ability to influence and communicate internally and externally
Proven experience driving audience growth
Ability to thrive in a fast-paced, fluid, and collaborative environment.
BA/BS degree or equivalent practical experience
At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We encourage everyone to apply.
Organization:Consumer & Business Banking (1001)
Job Posting:Jun 21, 2018, 3:21:23 PM
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
If you're coming off a great 2-3 years tackling SEO for a company or agency and are ready to take on more sophisticated organic search challenges this is the role for you.
Clearlink has deep roots in search engine optimization. With a company wide mission to "transform the way the world's leading brands find, acquire, and support their customers while improving the overall customer experience" meeting our target audiences via organic search is imperative.
From our C-level down you will be hard-pressed to find a person throughout the company that doesn't both value and have a strong understanding of SEO. And because of that we know we can't accomplish our goals with our SEO Specialists.
To get your work done you will spend the majority of your time in analysis and individual execution while also coordinating closely with your core marketing team consisting of individuals focused on content strategy, outreach, design, copywriting, paid search and project management.
What are we looking for?
Our SEO Specialists take proactive ownership of the SEO goals and performance of the websites they're assigned—building ongoing strategies and plans to grow targeted organic traffic while coordinating to ensure the work accomplished meets goals and forecasts set.
You're a great fit for this role if:
You're a data junkie: You know your way around an Excel spreadsheet and take advantage of SEO tools like OSE, Majestic, SEMRush, Screaming Frog, Ahrefs and many more on a daily basis. (You probably have an absurd amount of browser add-ons too.)
You're a natural problem solver: You're not afraid to take on high-competition keywords because you've got what it takes to rank well for just about anything. (And you've got a winning track record to prove it.) You're always on top of the latest search trends and willing to tackle a SEO challenge in any industry.
You work well with other marketers: You can "speak the language" of designers, developers and content marketers to get SEO results. But you also enjoy teaming up with an eclectic group of marketers and value the relationships you have at work.
What we have to offer:
At Clearlink, our goal is to create opportunity for our people; if you're smart, hungry, and love to get things done, this is the perfect opportunity to build on your career in SEO. You'll have the opportunity to sharpen your skills working with some of the biggest brands in the country, marketing services that people love.
We are an established and growing company with a start-up atmosphere, which means you'll have the opportunity to create and execute enterprise SEO strategies and the freedom to approach them in creative ways.
Finally, we have a deep bench of world-class Ping-Pong talent for you to sharpen your skills against and a fridge full of energy drinks to help fuel your continued rise into SEO super-stardom.
Clearlink's team of 1,700+ employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. Clearlink has been recognized as a great place to work with awards such as Utah Business Magazine's Fast 50, Inc. Magazine's 500/5000 List, Salt Lake Tribune Top Workplaces, Utah Chapter of the American Marketing Association - Internal Campaign, and many more. We are proud to offer our employees:
Up to 100% healthcare for your entire family
Over two weeks paid time off
Paid ski days, wellness activities, and team outings
Fully-stocked break room and gourmet coffee
Award-winning wellness program with free health coaching
All-expense paid vacations for top employees
Salt Lake City
Marketing Manager, SEO – Peopleconnect (Intelius.Com And Classmates.Com)
PeopleConnect delivers people search and reconnection services through the combined resources of Classmates’ one-of-a kind social network and Intelius’ proprietary people profiles. With the merged talents and experience of our employees, we aim to revolutionize an industry filled with dark corners and reactive strategy by shining a light into those dark corners and empowering consumers.
At PeopleConnect, you’ll experience a collaborative culture focused on continual improvement where a casual atmosphere and belief in balance supports our empowered teams.
Our Marketing Acquisitions team is on the lookout for a highly motivated, detail-oriented individual with experience working on full scale SEO campaigns, who energized by thinking outside the box to join our Acquisitions team. As Marketing Manager, SEO, you will be responsible for managing our SEO campaigns on a day-to-day basis to grow traffic for a portfolio of websites. An important function of the role is to work cross functionality to manage projects from ideation to completion. In collaboration with the SEO Manager of Acquisitions, you will be responsible for the organic growth of multiple websites with hundreds of millions of pages, day to day SEO operations including link acquisition, content creation, and technical SEO work. A strong technical SEO with a basic programming background is an ideal fit for this position. Advanced programmers with strong SEO backgrounds are encouraged to apply.
- Manage and optimize key SEO initiatives in collaboration with the SEO Manager to maximize marketing KPIs
- Run SEO projects from ideation to completion (ie: on-page optimizations, off-page/outreach/link building, Social Media/SEO collaborations, schema.org structures, and more)
- Work cross functionally with dev and marketing teams to manage SEO projects in the development queue
- Set up and track unpaid channel within the site analytics tools (ie: Adobe Omniture, Tableau, Google Analytics, Search Console)
- Create and work with agencies to develop and optimize content; Manage internal content approval processes, including legal review
- Analyze crawl logs to diagnose potential SEO issues
- Deep dive into different tech stacks and code to identify areas that need cleanup
- Work through a large portfolio of websites with different site architectures to find crawl traps and other areas where content isn’t being found
- Create and launch new landing pages to grow organic traffic or acquire backlinks
- Extract and analyze reporting to form actionable, results driven optimizations
- Conduct keyword research to guide content strategy
- Solid understanding of SEO; ideal candidate will understand how Paid Search and SEO work well together. Knowledge of 3rd party SEO tools such as Moz, screaming frog, SEMRUSH, ect.BA/BS is required or similar education/experience
- Strong technical background in all avenues of digital advertising – from SEO execution to paid media tracking understanding
- Deep understanding of technical SEO, such as crawl data, site speed, and site architecture
- Experience working on large sites with hundreds of millions of pages and large crawl budgets
- Experience working with technical teams in a Lean Agile environment
- Demonstrated experience with online subscriptions/registration models
- Experience managing 3rd party partner, agencies, publishers, etc.
- Intermediate MSFT Excel skills including pivot tables, formulas, Vlookups
- Proven ability to analyze data and take action based on discovered insights
- Social media experience a plus
- Experience writing/spinning on page SEO content is a plus
- Bachelor’s Degree in Marketing, Business or equivalent
- 3+ years of SEO, online marketing, web development, or related experience
PeopleConnect provides people search and reconnection services through our Intelius and Classmates brands. We hold a strong entrepreneurial spirit and empower our employees to make a direct impact on the business each and every day. Located in the heart of downtown Seattle.
Classmates is the premier online, social, and mobile destination for reconnecting with the people from your high school years. Classmates offers the largest digitized collection of high school yearbooks online, with over 330,000 available to view, tag, sign, and share, and has the most comprehensive directory of high schools and class lists from the 1940s to today.
Intelius, Inc. is an information commerce company founded in 2003 that has become a leader in online people data, delivering comprehensive information about individuals, their histories and their connections to others. We pride ourselves on providing consumers and businesses with the information needed to make everyday decisions with confidence. We do much more than deliver reliable and accurate information - we augment, interpret, and present it based on your unique needs, creating valuable and trusted solutions for millions of customers across lifestyles and industries.
PeopleConnect, Inc. is an equal opportunity employer.
Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.
SEO Marketing Manager, Amazon Devices
The Amazon Devices Online Experience Traffic Team is seeking a talented Sr. SEO Marketing Manager to join the team and own Search Engine Optimization (SEO) for Amazon Devices. This person will drive advancing SEO management, growth, testing, and optimization for our products.
In this role, you will identify large-scale opportunities for search engine optimization and translate those opportunities into business requirements, as well as translate these requirements into projects, site features, and functionality.
Create a robust search engine optimization strategy for Amazon Devices, including a roadmap of initiatives to drive testing and growth.
Learn and be Curious and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
Audit and analyze Amazon Devices SEO performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale. Communicate SEO performance and initiative status to stakeholders in weekly business reviews.
Redefine and evolve the key SEO performance metrics, identifying changes and problems as they arise.
Lead efforts to solve complex SEO problems, moving quickly to implement ideas and deliver results. Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
Work closely with technology teams to make sure the company's infrastructure, architecture, and site features support and enhance the effectiveness of our SEO.
Own channel execution standard operating procedure, cross team training, and contribute to company-wide knowledge sharing, engaging with stakeholders to determine optimal strategies to drive SEO improvements globally.
Develop relationships with external third-parties to license technology where it makes sense to buy rather than build.
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